After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team’s creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team’s victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL’s ultimate test of a well-built team: the Super Bowl.

    I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

     This is Writers On Writing – An Author’s Guide, where your favorite authors share their secrets in the ultimate guide to becoming – and being – an author. In this first volume you’ll find in-depth essays from authors such as Jack Ketchum, Brian Hodge, Mercedes M. Yardley, Tim Waggoner, Jasper Bark, Kevin Lucia, Monique Snyman, Todd Keisling, and Dave-Brendon de Burgh. Edited by Joe Mynhardt. “The Infrastructure of the Gods: 11 Signposts for Going all the Way” by Brian Hodge “The Writer’s Purgatory: Between Finishing the First Draft and Submitting the Manuscript” by Monique Snyman “Why Rejection is Still Important” by Kevin Lucia “Real Writers Steal Time” by Mercedes M. Yardley “What Right Do I Have to Write” by Jasper Bark “Go Pace Yourself” by Jack Ketchum “A Little Infusion of Magic” by Dave-Brendon de Burgh “Never Look Away: Confronting Your Fears in Fiction” by Todd Keisling “Once More With Feeling” by Tim Waggoner Writers On Writing is an ongoing series of 15,000 to 20,000 word eBooks, with original ‘On Writing’ essays by writing professionals. A new edition will be launched every few months. Future volumes will include essays by the likes of Kealan Patrick Burke, Richard Thomas, Mark Scioneaux, Rena Mason, J.G. Faherty, William Meikle, Lucy A. Snyder, Kate Jonez, Chantal Noordeloos, Taylor Grant, Gary McMahon, Lori Michelle, Robert W. Walker, Brian Kirk, Lisa Morton, Lynda E. Rucker, Maria Alexander, and many more. Writers On Writing give young authors the guidance they need, but has advice for all authors, from the interested newbie to the seasoned veteran (sounds delicious, right?). This ongoing series of essays on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer’s block Marketing Branding Publishing Self-publishing Healthy habits Bad habits The Writer’s Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don’t Tell Self-editing Proofreading Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games Building a fan-base Online presence Newsletters Podcasting Author interviews Media appearances Websites Blogging And so much more&hel

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    From her long experience working with successful writers and discovering new voices, Lerner looks at different writer personality types and addresses the concerns of writers just getting started as well as those stalled mid-career.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

    The book is useful to writers, at every stage of their career.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    How do you find the time to write? How do you keep momentum? How do you deal with the horror of showing anyone a single sentence of your work-in-progress? The answers remain fun and easy, and author Elizabeth Sims will take your hand, dispel your worries, and show you how it's done in this stress-free guide to accomplishing your dream of writing your book.In You've Got a Book in You, Elizabeth is that encouraging voice guiding you through the entire process, from finding the right time and place to gathering all of your creative tools to diving right in and getting it done--page by page, step by step. It's easier than you think, and it all starts right here, right now.

    You'll learn how to:- Increase your book sales by driving readers to bookstores and online retailers- Build a brand that makes your books stand out from the crowd- Secure more media interviews and speaking engagements- Connect with key influencers who spread word of mouth- Create raving fans who buzz about your book on social media- Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

    Immediate Fiction covers the entire process of writing including manuscript preparation, time management, finding an idea, getting words on the page, staying unblocked, and submitting to agents and publishers.With insightful tips and advice, Jerry Cleaver helps writers manage doubts, fears, blocks, and panic all while helping to develop their writing in minutes a day. A practical and accessible resource, this book has everything the aspiring writer needs to write and sell novels, short stories, screenplays, and stage plays.

    No more interruptions. No more feeling you're not good enough to be the writer you long to be. No more conflicts with family. No more writer's block. Awareness + Solution = Mind Hack Rather than "feel good inspiration", 47 Mind Hacks for Writers takes you through the simple steps you need to shift your mindset so you can write on your terms.We asked over 100 writers what their biggest obstacles were around writing. This book gives you a mind hack for each one. DISCOVER 47 Mind Hacks that Will Make You a More Productive Writer The book will help you: Put an end to writer's block… forever Uncover the real reason you're procrastinating and start writing today Discover a fun way to get your family to help you reach your writing goals Stop feeling like you're not good enough Shut down the overly-critical self-talk that holds you back Karen & Steve Dimmick have been using belief change techniques, coaching and Neuro-Linguistics since 2004, and have been helping authors since 2007.You know what life hacking is, now it's time to hack your mind, get out of your own way and be the writer you know you can be. DOWNLOAD 47 Mind Hacks for Writers, today, and get back in control of your writing life!

    Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.The Jelly Effect shows you how to raise your game to a different level. You'll never fling another bucket of jelly again...PRAISE FOR THE JELLY EFFECT'The most effective, original and insightful book on business communication that I have ever read.' --Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International'Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he's worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book - it will help you communicate with, and relate to, people better than ever before.' --Heidi Walton, npower, People Development Manager'They say the definition of genius is the ability to make the complex simple. If that's the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you'll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you've never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.' --Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

    Jim Shepard, Aimee Bender, Steve Almond, D. A. Powell, Chris Offutt, and others distill elements of writing and share insights into the joys and pains of their own work. They explore a wide range of topics, everything from writing dialogue to the do’s and don'ts of writing about sex. With how-tos, close readings, and personal anecdotes, The Writer's Notebook offers aspiring wordsmiths advice and inspiration to hone their own craft. Included is a CD of workshop discussions and panels

    And while there are many resources out there on the "craft" of writing or how to find your creative voice as an "artist," there is little by way of practical advice on how to actually set about writing genre fiction for a career. Fiona McIntosh, one of Australia's most successful commercial authors across a range of genres, is here to set the record straight, and set aspiring novelists on a realistic path. She believes that if you have a tough hide and a philosophical attitude—as well as a damn strong work ethic—anyone can make a living from popular writing. And she's here to show you how.