Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    This book serves as the first guide to focus on combining the benefits of balanced scorecards, operational dashboards, performance managements, and data visualization and then implement them in Microsoft Excel.

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    And this book will teach you all you need to know to be immediately productive with MySQL. By working through 30 highly focused hands-on lessons, your MySQL Crash Course will be both easier and more effective than you'd have thought possible. Learn how to: Retrieve and sort data Filter data using comparisons, regular expressions, full text search, and much more Join relational data Create and alter tables Insert, update, and delete data Leverage the power of stored procedures and triggers Use views and Cursors Manage transactional processing Create user accounts and manage security via access control Ben Forta is Macromedia's Senior Technical Evangelist, and has almost 20 years of experience in the computer industry in product development, support, training, and product marketing. Ben is the author of the best-selling Sams Teach Yourself SQL in 10 Minutes (now in its third edition, and translated into over a dozen languages), ColdFusion Web Application Construction Kit, and Advanced ColdFusion Development (both published by Que Publishing), Sams Teach Yourself Regular Expressions in 10 Minutes, as well as books on SQL, Flash, JSP, HomeSite, WAP, Windows 2000, and other subjects.

    In Power to the Public, Tara Dawson McGuinness and Hana Schank describe a revolutionary new approach--public interest technology--that has the potential to transform the way governments and nonprofits around the world solve problems. Through inspiring stories about successful projects ranging from a texting service for teenagers in crisis to a streamlined foster care system, the authors show how public interest technology can make the delivery of services to the public more effective and efficient.At its heart, public interest technology means putting users at the center of the policymaking process, using data and metrics in a smart way, and running small experiments and pilot programs before scaling up. And while this approach may well involve the innovative use of digital technology, technology alone is no panacea--and some of the best solutions may even be decidedly low-tech.Clear-eyed yet profoundly optimistic, Power to the Public presents a powerful blueprint for how government and nonprofits can help solve society's most serious problems.

    This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to - Use the scientific method to evaluate hypotheses using controlled experiments - Define key metrics and ideally an Overall Evaluation Criterion - Test for trustworthiness of the results and alert experimenters to violated assumptions - Build a scalable platform that lowers the marginal cost of experiments close to zero - Avoid pitfalls like carryover effects and Twyman's law - Understand how statistical issues play out in practice.

     The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

    In this new book, Wurman examines how the Internet, desktop computing, and advances in digital technology have not simply enhanced access to information, but in fact have changed the way we live and work. In examining the sources of information anxiety, Wurman takes an in-depth look at how technological advances can hinder understanding and influence how business is conducted.

    

    Recognized and respected throughout the world as the most influential leaders in the data warehousing industry, Ralph Kimball and the Kimball Group have written articles covering more than 250 topics that define the field of data warehousing. For the first time, the Kimball Group's incomparable advice, design tips, and best practices have been gathered in this remarkable collection of articles, which spans a decade of data warehousing innovation.Each group of articles is introduced with original commentaries that explain their role in the overall lifecycle methodology developed by the Kimball Group. These practical, hands-on articles are fully updated to reflect current practices and terminology and cover the complete lifecycle--including project planning, requirements gathering, dimensional modeling, ETL, and business intelligence and analytics.This easily referenced collection is nothing less than vital if you are involved with data warehousing or business intelligence in any capacity.

     Technology was never neutral; its social, political, and moral impacts have become painfully clear. But the stakes will only get higher as connected cameras will watch over the city, algorithms oversee society’s most critical decisions, and transport, jobs, and even war will become automated. The tech industry hasn’t yet earned the trust these technologies demand. Based on Cennydd’s years of research and consulting, Future Ethics transforms modern ethical theory into practical advice for designers, product managers, and software engineers alike. Cennydd uses the three lenses of modern ethics to focus on some of the tech industry’s biggest challenges: unintended consequences and algorithmic bias, the troubling power of persuasive technology, and the dystopias of surveillance, autonomous war, and a post-work future. Future Ethics is an intelligent, quietly provocative book that challenges technologists to stand up for change, and teaches essential ethical principles and methods for building a fairer future. Cennydd Bowles is a London-based designer and writer with fifteen years of experience and clients including Twitter, Ford, Cisco, and the BBC. His focus today is the ethics of emerging technology. He has lectured on the topic at Carnegie Mellon University, Google, and New York’s School of Visual Arts, and is a sought-after speaker at technology and design events worldwide.

    With the new tablet, I absolutely love its many standard features and capabilities, but have found there is so much more that can be done with this amazing gadget. I’ve learned a lot of great things you can do with a Kindle Fire HD and want to help others get more out of their Kindle Fire HDX and HD devices. I've developed a comprehensive guide book to help users along on their device, including tips and tricks to really unlock and unleash the possibilities with the tablet. Here’s just some of the great info you’ll find in this User’s Guide Book: - Getting to know the various settings of your Kindle Fire HDX or HD - Browsing your Kindle and carousel - How to store your favorite content items on the device - Setting up security options to safeguard your device - Setting up your e-mail, contacts and calendar info - Setting up and using wireless networks - How to print from your Kindle Fire HD - How to install the Dolphin Browser with Adobe Flash - How to install the Google Chrome browser on your tablet - Pairing your Kindle Fire HD with a compatible Bluetooth phone or computer - How to set-up FreeTime for your kids to use your Kindle with restrictions - How to listen to the radio on your tablet - How to use your tablet to make phone calls for free! - How to download YouTube videos to your Kindle Fire HD - How to take photos and videos with your Kindle Fire HD camera - How to sideload apps on your Kindle Fire HD - Some of the best apps you can get for your tablet - Suggested apps to take your tablet to the next level! You’ll learn all of the above and more in this book which features color screenshots straight from the Kindle and step-by-step instructions on the processes involved in unleashing more powerful features for your Kindle Fire HD! There's also helpful links throughout the guide to take you right to the apps and websites being discussed. In all, this is a must-have ebook to get for any Kindle Fire HD user who wants to take their device to the next level! Note: Many of the tips and how-to's covered in this guide will also apply to the previous generation of the Kindle Fire HD, released in 2012. Please note this book is for owners of the American version of the Kindle Fire HDX & Kindle Fire HD tablets sold as of October 2013 in the United States.

    Using a downloadable programming environment developed by the author, Visualizing Data demonstrates methods for representing data accurately on the Web and elsewhere, complete with user interaction, animation, and more. How do the 3.1 billion A, C, G and T letters of the human genome compare to those of a chimp or a mouse? What do the paths that millions of visitors take through a web site look like? With Visualizing Data, you learn how to answer complex questions like these with thoroughly interactive displays. We're not talking about cookie-cutter charts and graphs. This book teaches you how to design entire interfaces around large, complex data sets with the help of a powerful new design and prototyping tool called "Processing". Used by many researchers and companies to convey specific data in a clear and understandable manner, the Processing beta is available free. With this tool and Visualizing Data as a guide, you'll learn basic visualization principles, how to choose the right kind of display for your purposes, and how to provide interactive features that will bring users to your site over and over. This book teaches you:The seven stages of visualizing data -- acquire, parse, filter, mine, represent, refine, and interact How all data problems begin with a question and end with a narrative construct that provides a clear answer without extraneous details Several example projects with the code to make them work Positive and negative points of each representation discussed. The focus is on customization so that each one best suits what you want to convey about your data set The book does not provide ready-made "visualizations" that can be plugged into any data set. Instead, with chapters divided by types of data rather than types of display, you'll learn how each visualization conveys the unique properties of the data it represents -- why the data was collected, what's interesting about it, and what stories it can tell. Visualizing Data teaches you how to answer questions, not simply display information.

    This revolutionary device: Is Easy to Access Has Excellent Voice Quality Provides Superior Voice Recognition Handles Many Privacy Concerns Has Frequent Software Upgrades Offers Natural-Sounding Voices Allows for Cloud Processing Has Solid, Dependable Hardware What can this book do for you? Amazon Echo: Master Your Amazon Echo; User Guide and Manual teaches you how to use Alexa, how this feature is designed, and how to set it up. You'll learn about: The Body The Blue Light How to Use the Microphones Using Sensors Remote Control Functions Essential Setup Tips You'll find out how to Navigate the Echo and its App, Use the Echo Pen, and Activate your Echo with Voice Command and the remote control. You'll learn to use Bluetooth and connect other home devices to your Echo - including music services! Let Amazon Echo: Master Your Amazon Echo; User Guide and Manual take you by the hand and turn you into an Amazon Echo expert! Download your copy TODAY!

    Download issues at no extra cost from Archived Items. The Economist is the premier source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular Special reports on industries and countries. Established in 1843 to campaign against the protectionist corn laws, The Economist remains, in the second half of its second century, true to the liberal principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. The Economist also takes a fiercely independent stance on social issues, from gay marriage to the legalisation of drugs, but its main service to its readers is as a global newspaper: To uncover new ideas from all around the world. The Kindle Edition of The Economist contains all of the articles and graphics found in the print edition, but will not include all photos. For your convenience, issues are auto-delivered wirelessly to your Kindle each Friday at the same time the print edition hits the newsstand.