The text includes full-length selections as well as student essays.

    But most recent editors attribute it to an unknown author.The Greek art of rhetoric was first naturalized at Rome in the time of the younger Scipio, and Latin treatises on the subject were in circulation from the time of the Gracchi. But the books by Cato, Antonius, and the other Roman writers have not come down to us, and it is from the second decade of the first century B.C. that we have, in the treatise addressed to Gaius Herennius, the oldest Latin Art preserved entire. Like Cicero's incomplete De Inventione, which belongs close to it in time, this work reflects Hellenistic rhetorical teaching. Our author, however, gives us a Greek art in Latin dress, combining a Roman spirit with Greek doctrine. It is a technical manual, systematic and formal in arrangement; its exposition is bald, but in greatest part clear and precise. Indeed the writer's specific aims are to achieve clarity and conciseness, and to complete the exposition of his subject with reasonable speed. He seeks clarity through the use of Roman terms, and of specially selected examples; he seeks conciseness by keeping practical needs always in view, by scrupulously avoiding irrelevant matter, and by presenting methods and principles, not a host of particular illustrations of a given point.

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    "There was waking, and there was sleeping. And then there were books," she writes, "a kind of parallel universe in which anything might happen and frequently did, a universe in which I might be a newcomer but never really a stranger. My real, true world." Later, she quotes editor Hazel Rochman: "Reading makes immigrants of us all. It takes us away from home, but, most important, it finds homes for us everywhere." Indeed, Quindlen's essays are full of the names of "friends," real or fictional—Anne of Green Gables and Heidi; Anthony Trollope and Jane Austen, to name just a few—who have comforted, inspired, educated, and delighted her throughout her life. In four short essays Quindlen shares her thoughts on the act of reading itself ("It is like the rubbing of two sticks together to make a fire, the act of reading, an improbable pedestrian task that leads to heat and light"); analyzes the difference between how men and women read ("there are very few books in which male characters, much less boys, are portrayed as devoted readers"); and cheerfully defends middlebrow literature:Most of those so-called middlebrow readers would have readily admitted that the Iliad set a standard that could not be matched by What Makes Sammy Run? or Exodus. But any reader with common sense would also understand intuitively, immediately, that such comparisons are false, that the uses of reading are vast and variegated and that some of them are not addressed by Homer.

    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

    Teaching Shakespeare is a major contribution to the knowledge and expertise of all teachers of Shakespeare in schools, colleges and institutions of higher education. It makes explicit the principles of active learning which underpin Cambridge School Shakespeare, and helps teachers to develop their existing good practice. Practical examples are given from the plays most frequently used in schools, but Rex Gibson shows that the principles apply equally to the less frequently studied plays, thereby extending the canon of school Shakespeare.

    With passion and wit, Mary Oliver skillfully imparts expertise from her long, celebrated career as a disguised poet. She walks readers through exactly how a poem is built, from meter and rhyme, to form and diction, to sound and sense, drawing on poems by Robert Frost, Elizabeth Bishop, and others. This handbook is an invaluable glimpse into Oliver’s prolific mind??—??a must-have for all poetry-lovers.

    Chosen by the editors of the American Heritage Dictionaries, these words will appeal to anyone who wants to be a more compelling communicator—as a worker, consumer, advocate, friend, dinner companion, or even as a romantic prospect.The book includes a colorful variety of words, including handy words of just one syllable (such as glib) and words derived from the names of famous people (such as Freudian slip and Machiavellian).There are expressions from popular culture (Catch-22) and words that date back to classical civilization (spartan and stoic). Each word is clearly defined and shown in context with quotations from contemporary sources: magazines, newspapers, broadcast media, movies, and television. For many words, quotations from distinguished authors and speakers are also given and word histories are explained.Like its predecessors in this successful series, 100 Words to Make You Sound Smart provides an affordable and enjoyable way to communicate more effectively. It offers the coveted gift of gab to anyone who needs to “say it right”—and to anyone who wants to sound more articulate.

    He chats with chatbots; contrives an "e"-less essay on lipograms; studies the grammar of the telephone; contemplates the significance of disappearing dialects; and corresponds with native Esperanto speakers - in their mother tongue.Every Word Is a Bird We Teach to Sing explores the way communication shapes reality.

    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

    Now, for the first time ever, bestselling author and writing teacher, Jessica Brody, takes the beloved Save the Cat! plotting principals and applies them to the craft of novel writing in this exciting new “workshop style” guide, featuring over 20 full beat sheets from popular novels throughout time.Whether you’re writing your first novel or your seventeenth, Save the Cat! breaks down plot in an easy-to-follow, step-by-step method so you can write stories that resonate! This book can help you with any of the following:Outlining a new novelRevising an existing novelBreaking out of the dreaded “writer’s block”Fixing a “broken” novelReviewing a completed novelFleshing out/test driving a new idea to see if it “has legs”Implementing feedback from agents and/or editorsHelping give constructive feedback to other writersBut above all else, SAVE THE CAT! WRITES A NOVEL will help you better understand the fundamentals and mechanics of plot, character transformation, and what makes a story work!

    Effectively combining their knowledge as practicing journalists and experienced instructors, The Missouri Group teaches students the reporting and writing skills they need to become effective journalists. This edition includes new coverage of online journalism, public relations writing, and the many uses of new technology in the classroom and at work.

    Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."

    

    Since the age of Shakespeare, arguments over correct usage have been bitter, and have always really been about contesting values—morality, politics, and class. The Language Wars examines the present state of the conflict, its history, and its future. Above all, it uses the past as a way of illuminating the present. Moving chronologically, the book explores the most persis­tent issues to do with English and unpacks the history of “proper†us­age. Where did these ideas spring from? Who has been on the front lines in the language wars?The Language Wars examines grammar rules, regional accents, swearing, spelling, dictionaries, political correctness, and the role of electronic media in reshaping language. It also takes a look at such de­tails as the split infinitive, elocution, and text messaging. Peopled with intriguing characters such as Jonathan Swift, Lewis Carroll, and Lenny Bruce, The Language Wars is an essential volume for anyone interested in the state of the English language today or its future.