Written by one of the leading figures in language documentation, this fascinating book explores what humanity stands to lose as a result.This book explores the unique philosophy, knowledge, and cultural assumptions of languages, and their impact on our collective intellectual heritage questions why such linguistic diversity exists in the first place, and how can we can best respond to the challenge of recording and documenting these fragile oral traditions while they are still with us.It is written by one of the leading figures in language documentation, and draws on a wealth of vivid examples from his own field experience Brings conceptual issues vividly to life by weaving in portraits of individual 'last speakers' and anecdotes about linguists and their discoveries.

    He decried the internment of Japanese-Americans in World War Two, agitated against nuclear weapons, promoted vitamin C as a cure for the common cold and researched the idea of DNA.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Better English brings a down-to-earth approach to the learning of English Grammar, pronunciation and spelling and is organized around the problems that most frequently trouble the average literate person.

    The fear of mispronouncing or misusing complex words is real and leaves many of us consigned to the lower levels* of the English Language. The secret to eloquence, however, lies in simplicity—the ability to use ordinary words in extraordinary ways.The Well-Spoken Thesaurus is your guide to eloquence, replacing the ordinary with the extraordinary. While a common thesaurus provides only synonyms as mere word-for-word equivalents, The Well-Spoken Thesaurus is filled with* dynamic reinventions of standard words and phrases.*lofty word, pretentious word *know what it is to *lower reaches, lower echelons *awash in, instilled with, dense with, rich in

    Organized by year, it has all the most current information about the band's classic years from 1958--1978."650 images...capture The Who's journey from raucous r&b interpreters to roiling rockers..."--The Washington PostThe Who put on one of the most astounding stage shows ever seen (culminating in a blaze of smashed-up instruments) and took popular music to new heights with the first rock opera. Together, songwriter Pete Townshend, sexy lead singer Roger Daltrey, guitarist John Entwhistle, and drumming wild man Keith Moon redefined rock. Here, in a series of day-to-day diaries brimming with enthusiasm, thoroughness, and fresh information, is the tale of their performing career. The authors gained rare access to various official archives, many not viewed before; to friends and associates (some of whom had never spoken publicly about their relationship with the group); and to Pete, Roger, and John themselves. Three hundred photos capture the charismatic band, Daltrey has contributed a foreword, and the diaries recount club dates, TV appearances, auditions, and recordings. No Who fan can do without this unprecedented and engrossing look at the band.

    With humor and insight, Melissa Mohr takes readers on a journey to discover how "swearing" has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity.

    Aimed at students in grades 7-12, "King Alfred's English" is an intriguing look at the development of language--a combination study in both history and English with a bit of linguistics woven throughout.

    Bernstein’s A Splendid Exchange: How Trade Shaped the World, an Economist and Financial Times Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of information into insightful, globe-spanning popular narrative. Bernstein explains how new communication technologies and in particular our access to them, impacted human society. Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster than ever before and to reach an even larger audience. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. In Masters of the Word, Bernstein masterfully guides the reader through the vast history of communications, illustrating each step with colorful stories and anecdotes. This is a captivating, enlightening book, one that will change the way you look at technology, history, and power.

    Author Phil Cousineau takes us on a tour into the obscure territory of word origins with great erudition and endearing curiosity. The English poet W. H. Auden was once asked to teach a poetry class, and when 200 students applied to study with him, he only had room for 20 of them. When asked how he chose his students, he said he picked the ones who actually loved words. So too, with this book -- it takes a special wordcatcher to create a treasure chest of remarkable words and their origins, and any word lover will relish the stories that Cousineau has discovered.

    But where did English come from? And how has it evolved into the language used today? In Do You Speak English? Simon Horobin investigates the evolution of the English language, examining how the language continues to adapt even today, as English continues to find new speakers and new uses. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements, or evidence of slipping standards. What is the future for the English Language? Will Standard English continue to hold sway, or are we witnessing its replacement by newlyemerging Englishes?

    World History

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    

    Through a series of hilarious personal adventures and misadventures, Manish Gupta provides easy solutions to problems faced by language learners. So, whether you're a vernacular speaker, a GRE/ GMAT/CAT/XAT aspirant or just a language nut, English Bites! will expand your vocabulary and improve your verbal ability. It may even help you love the English language a little more! • Add over 1000 new words to your vocabulary and figure out easy and effective ways to expand your word bank.• Combine etymology, mnemonics, jokes and anecdotes to better your understanding of the English language.• Differentiate between similar sounding words and learn to use them right.• Improve your general knowledge with trivia that spans brand names, automobiles, fine dining, love, money, banks, science and B-school jargon.About the Author:Manish Gupta is a banking professional. When not crunching numbers he is busy engaging with and examining the vagaries and idiosyncrasies of the English language. He also likes trivia, travelling, adventure sports, delving into human psychology, and giving professorial discourses to colleagues, family and friends, and practically anyone who can give him a patient hearing. An engineering graduate from Punjab Engineering College, Chandigarh and an MBA from XLRI, Jamshedpur, he lives in Mumbai with his wife Deepali, a medical professional, and daughters Tamanna and Prakriti.