With fresh insight, Martie Haselton explains how the fertility cycle has evolved over millions of years into a fine-tuned signaling system. Among the fascinating findings: During ovulation, women's attractiveness peaks because their "mate search effort" is turned on. Their walking gait, voice, skin condition, and dance moves are more alluring, and they wear more revealing clothes. They also tend to shop more. Being on the Pill affects women's preferences in men, and PMS may have evolved to get rid of boyfriends with unfit sperm. The research is provocative, but Haselton also presents practical advice for women to use their hormonal cycles to their advantage, helping them achieve success in their relationships, careers, and lives. Groundbreaking and counter-intuitive, HORMONAL will empower women everywhere to embrace their biology.

    Joining the long-separated worlds of science and spirit, Perlmutter explores the exciting phenomena of neurogenesis and mitochondrial health, while Villoldo brings his vast knowledge of shamanic and spiritual practices to the table.

    Michael Tomasello is one of the very few people to have done systematic research on the cognitive capacities of both nonhuman primates and human children. The Cultural Origins of Human Cognition identifies what the differences are, and suggests where they might have come from.Tomasello argues that the roots of the human capacity for symbol-based culture, and the kind of psychological development that takes place within it, are based in a cluster of uniquely human cognitive capacities that emerge early in human ontogeny. These include capacities for sharing attention with other persons; for understanding that others have intentions of their own; and for imitating, not just what someone else does, but what someone else has intended to do. In his discussions of language, symbolic representation, and cognitive development, Tomasello describes with authority and ingenuity the "ratchet effect" of these capacities working over evolutionary and historical time to create the kind of cultural artifacts and settings within which each new generation of children develops. He also proposes a novel hypothesis, based on processes of social cognition and cultural evolution, about what makes the cognitive representations of humans different from those of other primates.Lucid, erudite, and passionate, The Cultural Origins of Human Cognition will be essential reading for developmental psychology, animal behavior, and cultural psychology.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

    Cognitive Science draws upon many academic disciplines, including Psychology, Computer Science, Philosophy, Linguistics and Neuroscience. This is the first textbook to present a unified view of Cognitive Science as a discipline in its own right, with a distinctive approach to studying the mind. Students are introduced to the cognitive scientist's 'toolkit' - the vast range of techniques and tools that cognitive scientists can use to study the mind. The book presents the main theoretical models that cognitive scientists are currently using, and shows how those models are being applied to unlock the mysteries of the human mind. Cognitive Science is replete with examples, illustrations, and applications, and draws on cutting-edge research and new developments to explore both the achievements that cognitive scientists have made, and the challenges that lie ahead.

    Other bestselling works of neurobiology and the mind have focused on mental illness and abnormal behaviors—like the Oliver Sacks classic, The Man Who Mistook His Wife for a Hat—but The Other Side of Normal is an eye-opening, thought-provoking, utterly fascinating and totally accessible exploration of the universals of human experience. It will change forever our understanding of who we are and what makes us that way.

    Indeed, the great fear is we are entering endgame where we appear to have lost the race between self-destruction and self-discovery the race to find the psychologically relieving understanding of our good and evil-afflicted human condition. WELL, ASTONISHING AS IT IS, THIS BOOK BY AUSTRALIAN BIOLOGIST JEREMY GRIFFITH PRESENTS THE 11TH HOUR BREAKTHROUGH BIOLOGICAL EXPLANATION OF THE HUMAN CONDITION NECESSARY FOR THE PSYCHOLOGICAL REHABILITATION AND TRANSFORMATION OF OUR SPECIES!The culmination of 40 years of studying and writing about our species psychosis, 'FREEDOM' delivers nothing less than the holy grail of insight we have needed to free ourselves from the human condition. It is, in short, as Professor Harry Prosen, a former president of the Canadian Psychiatric Association, asserts in his Introduction, THE BOOK THAT SAVES THE WORLD! Griffith has been able to venture right to the bottom of the dark depths of what it is to be human and return with the fully accountable, true explanation of our seemingly imperfect lives. At long last we have the redeeming and thus transforming understanding of human behaviour! And with that explanation found all the other great outstanding scientific mysteries about our existence are now also able to be truthfully explained of the meaning of our existence, of the origin of our unconditionally selfless moral instincts, and of why we humans became conscious when other animals haven't. Yes, the full story of life on Earth can finally be told and all of these incredible breakthroughs and insights are presented here in this greatest of all books.

    These are the same rules that all my top students used to become masters with the English language. Implement 1 of these rules, and your English will improve. Implement all 10, and you're sure to become an excellent English speaker.

    To start building a more straightforward, accurate understanding of current breakthroughs in neuroscience, you have to start by shattering popular brain myths.Each of these 24 lectures takes as its focus a single powerful, prevalent brain myth, and uses it as a launch pad from which to explore myriad topics in neuroscience: decision making, memory, dreams, emotions, neuroplasticity, consciousness, mental illness, and much more.Our memory is an accurate, objective record of the past. Our senses reflect the world as it really exists. Our dreams have hidden meanings. We are only using 10% of our total brain power. Modern technology (including social media) is making us less intelligent. Dr. Viskontas doesn't just settle for obliterating these and other myths. Instead, she replaces them with scientific facts gathered from experiments, research, and case studies. The result is an eye-opening adventure into the latest understanding of why the brain works the way it does.Whatever order you enjoy these lectures in, you'll be left with insights that will help you better determine the hard scientific truths behind the breaking news (and myths) of tomorrow.

    Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?  In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality.  Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you.

    Rich illustrations, systematic resumes, and extensive citations make it a valuable references source.

    Created primarily for medical and premedical students, 'Neuroscience' emphasizes the structure of the nervous system, the correlation of structure and function, and the structure/function relationships particularly pertinent to the practice of medicine.

    The problem is that many of these techniques are kept secret and other guides are heavy and full of jargon. So how can you use the simple power of Sports Psychology techniques to revolutionize your performance today? Clearly you need more than just a system, you need the right kind of system. Not just the science behind mental strength but a super-simple, step-by-step guide to unlocking the power of your brain. As a bestselling author, martial arts and fitness coach, I’ve been lucky enough to work with some of the best experts around the world. With input from top instructors and researchers I discovered easy tactics that can be effortlessly used by everyone. From fitness fans, runners and gym athletes to combat styles like boxing, MMA, and martial arts. Even the busy office worker can dominate any competitive or stressful event in minutes! This is “Mental Combat”... and once applied to your training it quickly revolutionizes performance – every time! What Is Mental Combat? Mental Combat is a simple, easy set of tactics for unlocking the full power of your brain and body. Moreover, it gives you the proven scientific benefits of Sports Psychology without needing to understand the complex history and theories. Whilst traditional guides can be heavy and difficult to follow, Mental Combat is a simple, tactical approach. Perfect for martial artists, fitness fans, gym enthusiasts and even the busy office worker! Stressful, nerve-wracking events become a walk in the park when transformed using the right techniques. A busy and cluttered mind becomes laser focused. Would you like to know the quickest and easiest way to experience the incredible benefits of mental training? The Easy New Way To Get Started with Mental Training Inside “Mental Combat” you’ll discover… How to “psych-out” an opponent. “Mind Hacks” for instant, rock-solid confidence and cool. Powerful motivation and concentration skills. Revealed: the body position to banish nerves quickly and easily. The truth behind meditation. (and why it’s easier than you think). How to unlock the power of your brain for any event. The secret to managing victory, like a pro. The secret to handling defeat… and coming back stronger. How you can use Sports Psychology tactics even if you don’t do sports! And much more! Want To See For Yourself How Mental Combat Can Transform Your Performance? Click and grab your copy of Mental Combat now to see you’ve been missing! To say thanks for checking out this book you can claim your free guide: “3 Steps to Explosive Power” FREE from my website. Just visit: www.BlackBeltFit.

    Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain