Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    At the end of the Ice Age, Southeast Asia formed a continent twice the size of India, which included Indochina, Malaysia, Indonesia, and Borneo. In Eden in the East, Stephen Oppenheimer puts forward the astonishing argument that here in southeast Asia—rather than in Mesopotamia where it is usually placed—was the lost civilization that fertilized the Great cultures of the Middle East 6,000 years ago. He produces evidence from ethnography, archaeology, oceanography, creation stories, myths, linguistics, and DNA analysis to argue that this founding civilization was destroyed by a catastrophic flood, caused by a rapid rise in the sea level at the end of the last ice age.

    Veteran insiders who return to it with their petitions after retirement are as clueless about how it functions as freshly minted supplicants. Outsiders in any case have little knowledge of who is responsible for what and why or how to navigate that critical proposal through the treacherous shoals of the secretariat.At the top of the heap is the fast-tracked elite civil servant, who belongs to a group of generalist and specialized services selected through a competitive examination. The aura of the Indian Administrative Service has remained intact over the years.Lack of awe, bordering on civilized disrespect, is a most effective learning tool. In this humorous, practical book, T.R. Raghunandan aims to deconstruct the structure of the bureaucracy and how it functions, for the understanding of the common person and replaces the anxiety that people feel when they step into a government office with a healthy dollop of irreverence.

    The text covers the full range of his oeuvre, describing early assignments in the 1870s as a draftsman for leading architects in Barcelona, the innovative buildings he created for the Güell Palace and Estate, daring new structural solutions at Bellesguard, architecture inspired by nature at the Casa Calvet and in the Park Güell, and the construction of his unfinished masterpiece, the Church of the Sagrada Familia, which occupied him until his death. The author traces all the influences that led to his definitive style, from his fascination with the Orient and neogothicism to his affinity for naturalism and specific geometric forms.Brilliantly illustrated, this incisive overview of Gaudí's visionary work is ideal for those who delight in his architecture as well as those who look forward to traveling to Spain to see his monumental legacy.

    Narang. Badshah Khan was the leader of the Khudai Khidmatgar (also known as the Red Shirts) in NWFP.

    The pair's innovative and authentic adaptation of Dante's epic, coupled with Birk's striking play on Gustave Dor's classic illustrations, make this a "Divine Comedy" for the 21st century. Acclaimed by both the literary and art worlds; rife with contemporary turns of phrase and slang (just as the original poem was written in the vernacular of its day) and pointed visions of the afterlife as contemporary cities; and rich with bold allusion, cultural critique, and witthis is the must-have collection of modern classics.

    With record-collector zeal, Cook analyzes everything from Sidney Bechet's 78s to Norah Jones' recent chart-topper.

    The Samurai spirit, Bushido, is an integral component of Japanese tattooing that is traced through the imagery and interpersonal dynamics of this veiled subculture. The eloquent text is based largely on Takahiro Kitamura's experiences as client and student of the famed Japanese tattoo master, Horiyoshi III. Over 200 beautiful photos by Jai Tanju capture the breathtaking tattoo artistry of Horiyoshi III. Five original, unpublished prints by Horiyoshi III, like those in his acclaimed book, 100 Demons of Horiyoshi III, are included here. Bushido: Legacies of the Japanese Tattoo is certain to fascinate everyone with an interest in tattoo culture.

    But for Kastur, the child bride who married the boy next door, Mohandas was a sexually-driven, self-righteous, and overbearing husband.Mohandas Karamchand Gandhi was sworn to poverty, celibacy and the cause for India’s freedom; Kastur spent sixty-two years of her life, juggling the roles of a devoted wife, a satyagrahi and sacrificing mother, who was eclipsed because of a man who almost became God for India’s multitude. Gandhi was an intolerant father to Harilal, his wayward son, driven to debauchery; Kasturba paid the price for her son’s unending misery.Kastur is long dead, but she lives on in the pages of her diary…. Renowned author Neelima Dalmia Adhar lays it bare to tell the world what it meant to be Kasturba Gandhi, wife of Mohandas Karamchand Gandhi –- in a gripping tale of unconditional love, passion, sex, ecstasy and the ultimate liberation that every woman seeks.

    Its images are shaped by an eye and a mind legendary for their empathy and for going to the heart of the matter. Cartier-Bresson's talent, his famous mantle of invisibility and his good connections with such figures as Nehru allowed him to capture the quintessence of India - a land renowned for its contradictions and variety. His pictures of Hindus in refugee camps after the Partition or beggars in Calcutta speak with the same passion and authority as those of the Maharaja of Baroda's sumptuous birthday celebrations or of the Mountbattens on the steps of Government House. Considerable space is given to his famous reportages, such as the astonishing sequence on the death and cremation of Gandhi.

    Can you imagine Draupadi in a Brothel house? How did she end there and who is responsible for that? Read this short story to meet her and know about her life.

    

    The Christians have broken the truce and the Fifth Crusade has begun, the irate Saracens are expelling Christians and Jews from their lands, and desperate refugees are pouring into Jerusalem's port city of Acre which is expected to fall. There are coins to be earned carrying those most favoured by God to safety, meaning those with the most coins to pay for a place on one of the company's galleys. And the French governor of Acre wants to leave his young wife behind and flee with the chests of coins he collected from the city's Saracen merchants before he expelled them despite the bribes they paid him. It is a rollicking good story and a very good read.

     A secret cargo is headed for Japan. The Japanese High Command has entrusted it to a veteran destroyer captain - the best in the Imperial Navy - and he will stop at nothing to see that it reaches its final destination... Carrier-based dive bombers could not stop it, nor could the guerilla-commandos of the Philippine Islands. Now, the submarine Wolffish is the last ditch hope of the Allied Command. Still shaken by a recent tragedy, and desperately low on fuel, torpedoes, and morale, the war-weary submarine and her eighty-man crew must pull together to track down and destroy the cargo before it reaches Japan, and changes the course of the war...

    The Comb is an upthrust ridge of sandstone-virtually a mini-mountain range-that stretches almost unbroken for a hundred miles from just east of Kayenta, Arizona, to some ten miles west of Blanding, Utah. To hike the Comb is to run a gauntlet of up-and-down severities, with the precipice lurking on one hand, the fiendishly convoluted bedrock slab on the other-always at a sideways, ankle-wrenching pitch. There is not a single mile of established trail in the Comb's hundred-mile reach.The friends were David Roberts, writer, adventurer, famed mountaineer of decades past, at age 61 the graybeard of the bunch; Greg Child, renowned mountaineer and rock climber, age 47; and Vaughn Hadenfeldt, a wilderness guide intimately acquainted with the canyonlands, age 53. They came to the Comb not only for the physical challenge, but to seek out seldom-visited ruins and rock art of the mysterious Anasazi culture. Each brought his own emotions on the journey; the Comb Ridge would test their friendship in ways they had never before experienced.Searching for the stray arrowhead half-smothered in the sand or for the faint markings on a far sandstone boulder that betokened a little-known rock art panel, becomes a competitive sport for the three friends. Along the way, they ponder the mystery, bringing the accounts of early and modern explorers and archaeologists to bear: Who were the vanished Indians who built these inaccessible cliff dwellings and pueblos, often hidden from view? Of whom were they afraid and why? What caused them to suddenly abandon their settlements around 1300 AD? What meaning can be ascribed to their phantasmagoric rock art? What was their relationship to the Navajo, who were convinced the Anasazi had magical powers and could fly?