Le Guin generously shares the accumulated wisdom of a lifetime's work.

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    The grammar book for the 21st century has arrived, from the language experts at Farlex International and TheFreeDictionary.com, the trusted reference destination with 1 billion+ annual visits. Farlex brings you the most comprehensive grammar guide yet: all the rules of English grammar, explained in simple, easy-to-understand terms. Over 500 pages of proper grammar instruction—2X more than the leading grammar book! Whether you're an expert or a beginner, there's always something new to learn when it comes to the always-evolving English language. Don't rely on multiple incomplete textbooks that contradict each other—fill in all the gaps in your grammar knowledge with one go-to guide. Only Complete English Grammar Rules gives you key exceptions, common grammar mistakes, thousands of real-world examples, and hundreds of grammar quizzes designed to help you retain what you've learned. With Complete English Grammar Rules, you'll be able to: • Quickly master basic English grammar and tackle more advanced topics. • Properly use every type of noun, verb, and even the most obscure grammar elements. • Master verb tenses, including irregular verbs and exceptions. • Avoid embarrassing grammar errors. • Immediately put your skills into action! Become a more effective writer and communicator in school, at work, and in everyday conversation.

    The book was written as an answer to the glut of tired A-Z screenwriting books that have flooded the market over the years. Instead of another extensive How-To guide, Scriptshadow Secrets looks at 50 popular movies from the past six decades and offers 10 (give or take) screenwriting tips from each. The idea is to not only teach screenwriters valuable lessons, but show how those lessons have been incorporated into successful films. This way, writers learn by example, instead of having to take the author's word for it. From Aliens to Pirates Of The Caribbean to The Hangover to The Empire Strikes Back, Secrets teaches you screenwriting lessons from the greatest films of all time. Author Carson Reeves began as a screenwriter himself, yet struggled to figure out the elusive formula for writing a successful screenplay. Then, about seven years ago, he started getting his hands on spec sale scripts and reading them. Within weeks, he'd learned more about screenwriting than he had in the past seven years combined. He then turned his attention from writing to helping others write. This was the genesis behind the Scriptshadow website - a way to teach screenwriting through reading professional screenplays.The site blew up but quickly became controversial, due to Reeves breaking down material that Hollywood considered private. As such, the site's become a "love it or hate it" fixture in both Hollywood and the screenwriting community. Still, the site has tens of thousands of aspiring screenwriters who visit daily and make it the most popular screenwriting site on the web. The site's most popular feature, the "What I learned" section at the end of each review, was the main inspiration behind Scriptshadow Secrets, as Reeves saw how positively writers responded to quick context-relevant tips.

    With the techniques and anecdotes in The Right to Write, readers learn to make writing a natural, intensely personal part of life. Cameron's instruction and examples include the details of the writing processes she uses to create her own bestselling books. She makes writing a playful and realistic as well as a reflective event. Anyone jumping into the writing life for the first time and those already living it will discover the art of writing is never the same after reading The Right to Write.

    Smith, Jr. offers effective guidance in short, easily checklists, Q&As, and practical tools.This book gives you everything you need to:Create great characters Maintain a compelling pace Craft believable dialogue Expand your creativity Revise your work to perfection Attract agent's and editor's attention And much, much moreThe unique format of the book allows you to read from start to finish or to focus just on areas where your fiction needs work. With valuable and surprising tips on every page, "The Writer's Little Helper" is sure to become your biggest fiction writing aid.

    Their groundbreaking new reader, Writing About Writing, does exactly that, by encouraging students to draw on what they know in order to contribute to ongoing conversations about writing and literacy. Class-tested by thousands of students, Writing about Writing presents accessible writing studies research by authors such as Donald Murray, Mike Rose, and Deborah Brandt, together with popular texts by authors such as Malcolm X, Sherman Alexie, and Junot Díaz. Throughout the book, friendly explanations and scaffolded questions help students connect to readings and — even more important — develop knowledge about writing they can use at work, in their everyday lives, and in college. The conversation on writing about writing continues on the authors' blog, Write On: Notes on Writing about Writing (a channel on Bedford Bits, Bedford/St.Martin's blog for teachers of writing).

    Suggests ways to overcome the problems teachers face when teaching the classics--length, challenging vocabulary, complex syntax, and alien times and settings--and lists suggested titles.

    This user-friendly, practical book is full of real-world examples of what assessment for learning looks like in today's classrooms. Presented in a format appropriate for use by individuals or collaborative learning teams, the book has an exceptionally strong focus on integrating assessment with instruction through student involvement in the assessment process. "Classroom Assessment FOR Student Learning "comes packaged with an Activities and Resources CD and a Video Segments: Demonstrations & Presentations DVD.

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    And so, as soon as she graduated from college, she headed straight to New York City, determined to break into the biz. A few hard knocks later, she learned that it takes more than being a good writer to make a living at it-the most successful professional writers, she discovered, have great mentors to support, promote, advise, admonish, inform, infuriate, and sometimes give them a good kick in the pants along the way. Only As Good As Your Word is a rollicking chronicle of Shapiro's coming of age as a journalist and author. It's also a revealing memoir that proves what Shapiro's been saying all along: The most important lessons about writing really are, at heart, important lessons about life. A must-read for all writers in the publishing trenches, from the very green to the veterans.

     Years later and we're still waiting to see how it can really be done.The wait is over."In clean, clear prose that unravels the labyrinth of new terms and applications, Troy guides us towards a writing workshop for this age. His steady, smart advice eases the transition between the elements of writing workshop we know matter to the tools that can take each to a new place, one comfortably familiar, but with a decidedly updated feel. And this man has his priorities straight. He focuses first on the writer, then on the writing, and lastly on the technology." -Penny Kittle Author of Write Beside ThemTroy Hicks holds sight on good writing workshop instruction. Where others have talked about new technologies and how they change writing, Hicks shows you how to use new technologies to enhance the teaching of writing you already do. Chapters are organized around the familiar principles of the writing workshop: student choice, active revision, studying author's craft, publication beyond the classroom, and assessment of both product and process. In each chapter you'll learn how to expand and improve your teaching by smartly incorporating new technologies like wikis, blogs, and other forms of multimedia. Throughout, you'll find reference to resources readily available to you and your class online. He also includes a practical set of lessons for how to use wikis to explore a key concept in digital writing: copyright.New literacies are developing around us at what sometimes seems like the speed of light. It's hard to keep it all in focus. Let Troy Hicks guide you through the complexities of what it all means for your classroom so your students' writing can grow right in step with our changing times and technologies. Troy Hicks hosts a companion website where teachers are connecting, sharing ideas, and learning more about teaching digital writing in K-12 classrooms. Join the discussion at http: //digitalwritingworkshop.wikispaces.com/

    Marcus, twenty-one top authors and illustrators reveal their inside stories on the art of creating picture books.Max and Mickey; Miss Nelson; Pack, Quack, and Mrs. Mallard; Pigeon; Sylvester; John Henry; and a very hungry caterpillar - these are just a few of the beloved picture book characters discussed in Show Me a Story. Renowned children's literature authority Leonard S. Marcus speaks with their creators and others - twenty-one of the world's most celebrated authors and illustrators- and asks about their childhood, their inspiration, their determination, their mentors, their creative choices, and more. Amplifying these richly entertaining and thought-provoking conversations are eighty-eight full-color plates revealing each illustrator's artistic process from sketch to near-final artwork in fascinating, behind-the-scenes detail. Why do children love and need picture books so much? Recasting and greatly expanding on a volume published in 2002 as Ways of Telling, Leonard S. Marcus confirms that picture books matter because they make a difference in our children's lives.

    Superlative. Stellar. In Writing Movies you'll find everything you need to know to reach this level. And, like the very best teachers, Writing Movies is always practical, accessible, and entertaining. The book provides a comprehensive look at screenwriting, covering all the fundamentals (plot, character, scenes, dialogue, etc.) and such crucial-but seldom discussed-topics as description, voice, tone, and theme. These concepts are illustrated through analysis of five brilliant screenplays-Die Hard, Thelma & Louise, Tootsie, Sideways, and The Shawshank Redemption. Also included are writing assignments and step-by-step tasks that take writers from rough idea to polished screenplay. Written by Gotham Writers' Workshop expert instructors, Writing Movies offers the same winning style and clarity of presentation that have made a success of Gotham's previous book Writing Fiction, which is now in its 7th printing. Named the "best class for screenwriters" in New York City by MovieMaker Magazine, Gotham Writers' Workshop is America's leading private creative writing school, offering classes in Manhattan and on the Web at www.WritingClasses.com. The school's interactive online classes, selected as "Best of the Web" by Forbes, have attracted thousands of aspiring writers from across the United States and more than sixty countries.