The Secret Life of Cows


Rosamund Young - 2003
    They can sulk, hold grudges, and they have preferences and can be vain. All these characteristics and more have been observed, documented, interpreted and retold by Rosamund Young based on her experiences looking after the family farm's herd on Kite's Nest Farm in Worcestershire, England. Here the cows, sheep, hens and pigs all roam free. There is no forced weaning, no separation of young from siblings or mother. They seek and are given help when they request it and supplement their own diets by browsing and nibbling leaves, shoots, flowers and herbs. Rosamund Young provides a fascinating insight into a secret world - secret because many modern farming practices leave no room for displays of natural behavior yet, ironically, a happy herd produces better quality beef and milk.

Alex & Me: How a Scientist and a Parrot Discovered a Hidden World of Animal Intelligence—and Formed a Deep Bond in the Process


Irene M. Pepperberg - 2008
    Pepperberg and Alex, an African Grey parrot who proved scientists and accepted wisdom wrong by demonstrating an astonishing ability to communicate and understand complex ideas. The story is much more than of an incredible scientific breakthrough. It s a poignant love story and an affectionate remembrance of Pepperberg s irascible, unforgettable, and always surprising best friend.

Gut: The Inside Story of Our Body’s Most Underrated Organ


Giulia Enders - 2014
    Gut, an international bestseller, gives the alimentary canal its long-overdue moment in the spotlight. With quirky charm, rising science star Giulia Enders explains the gut’s magic, answering questions like: Why does acid reflux happen? What’s really up with gluten and lactose intolerance? How does the gut affect obesity and mood? Communication between the gut and the brain is one of the fastest-growing areas of medical research—on par with stem-cell research. Our gut reactions, we learn, are intimately connected with our physical and mental well-being. Enders’s beguiling manifesto will make you finally listen to those butterflies in your stomach: they’re trying to tell you something important.

The Mind-Gut Connection: How the Astonishing Dialogue Taking Place in Our Bodies Impacts Health, Weight, and Mood


Emeran Mayer - 2015
    While the dialogue between the gut and the brain has been recognized by ancient healing traditions, including Ayurvedic and Chinese medicine, Western medicine has failed to appreciate the complexity of how the brain, gut, and more recently, the microbiome—the microorganisms that live inside us—communicate with one another. In The Mind-Gut Connection, Dr. Emeran Mayer, executive director of the UCLA Center for Neurobiology of Stress, offers a revolutionary look at this developing science, teaching us how to harness the power of the mind-gut connection to take charge of our health.The Mind-Gut Connection shows how to keep the brain-gut communication clear and balanced to:• heal the gut by focusing on a plant-based diet• balance the microbiome by consuming fermented foods and probiotics, fasting, and cutting out sugar and processed foods• promote weight loss by detoxifying and creating healthy digestion and maximum nutrient absorption• boost immunity and prevent the onset of neurological diseases such as Parkinson’s andAlzheimer’s• generate a happier mindset and reduce fatigue, moodiness, anxiety, and depression• prevent and heal GI disorders such as leaky gut syndrome, food sensitivities and allergies, and IBS, as well as digestive discomfort such as heartburn and bloating• and much more.

The Power of Positive Dog Training


Pat Miller - 2001
    Inside, you'll find easy to read discussion of the philosophy of positive training followed by training tips and exercises. This book is geared toward the dog owner who wants to develop a relationship with their dog based on friendship and positive reinforcement, not fear and punishment. You get 30 chapters with instructive illustrations, including an easy-to-follow, step-by-step, six-week basic training program (with diary) for any dog.

The Memory Illusion: Remembering, Forgetting, and the Science of False Memory


Julia Shaw - 2016
    We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why, or suddenly being unable to recall the name of someone we've met dozens of times. But what if our minds have the potential for more profound errors, that enable the manipulation or even outright fabrication of our memories?In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of many denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe they had tea with Prince Charles, or committed crimes that never happened. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

What the Dog Saw and Other Adventures


Malcolm Gladwell - 2009
    Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

Brain Bugs: How the Brain's Flaws Shape Our Lives


Dean Buonomano - 2011
    Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

Moonwalking with Einstein: The Art and Science of Remembering Everything


Joshua Foer - 2011
    From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Good Dog. Stay.


Anna Quindlen - 2007
    With her trademark wisdom and humor, Quindlen reflects on how her life has unfolded in tandem with Beau’s, and on the lessons she’s learned by watching him: to roll with the punches, to take things as they come, to measure herself not in terms of the past or the future but of the present, to raise her nose in the air from time to time and, at least metaphorically, holler, “I smell bacon!”Of the dog that once possessed a catcher’s mitt of a mouth, Quindlen reminisces, “there came a time when a scrap thrown in his direction usually bounced unseen off his head. Yet put a pork roast in the oven, and the guy still breathed as audibly as an obscene caller. The eyes and ears may have gone, but the nose was eternal. And the tail. The tail still wagged, albeit at half-staff. When it stops, I thought more than once, then we’ll know.”Heartening and bittersweet, Good Dog. Stay. honors the life of a cherished and loyal friend and offers us a valuable lesson on our four-legged family members: Sometimes an old dog can teach us new tricks.

Just One Thing: Developing a Buddha Brain One Simple Practice at a Time


Rick Hanson - 2007
    Research has shown that integrating little daily practices into your life can actually change the way your brain works.This guide offers simple things you can do routinely, mainly inside your mind, that will support and increase your sense of security and worth, resilience, effectiveness, well-being, insight, and inner peace. For example, they include: taking in the good, protecting your brain, feeling safer, relaxing anxiety about imperfection, not knowing, enjoying your hands, taking refuge, and filling the hole in your heart.  At first glance, you may be tempted to underestimate the power of these seemingly simple practices. But they will gradually change your brain through what’s called experience-dependent neuroplasticity.Moment to moment, whatever you're aware of—sounds, sensations, thoughts, or your most heartfelt longings—is based on underlying neural activities. This book offers simple brain training practices you can do every day to protect against stress, lift your mood, and find greater emotional resilience.Just one practice each day can help you to:Be good to yourself Enjoy life as it is Build on your strengths Be more effective at home and work Make peace with your emotions With over fifty daily practices you can use anytime, anywhere, Just One Thing is a groundbreaking combination of mindfulness meditation and neuroscience that can help you deepen your sense of well-being and unconditional happiness.

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School


John Medina - 2008
    Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.You will discover how:Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learnIn the end, you’ll understand how your brain really works—and how to get the most out of it.

Making Habits, Breaking Habits: Why We Do Things, Why We Don't, and How to Make Any Change Stick


Jeremy Dean - 2012
    How long should it take before you stop having to force it and start doing it automatically?The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought.Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural “autopilot” to make any change stick.Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself


David McRaney - 2013
    A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: - The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) - Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) - Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

Deviate: The Science of Seeing Differently


Beau Lotto - 2017
    Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.