Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    Feared, loathed, and admired in equal measure, early on he drew the wrath of many fans, who literally wore their emotions on their sleeve, donning tee-shirts that read: I hate warm beer, cold women, and Darrell Waltrip. As the decade progressed, he won over their hearts and was voted NASCAR's most popular driver in 1989 and 1990-and his popularity has continued to soar ever since. Waltrip retired in 2000, tied for third all-time with eighty-four career victories, and immediately began attracting new fans with his folksy style as a color commentator for FOX Sports' NASCAR coverage. Now, with that same inimitable charm, he shares his memories of his life in racing. It's the tale of a man who lived his dream every time he stepped into a race car, and whose dreams got better every time he climbed out in Victory Lane. But it's also the story of NASCAR, as Waltrip serves as a bridge between its earlier days and its explosion into one of the world's most popular sports. Having raced against immortals like Richard Petty and David Pearson, modern-day legends Dale Earnhardt and Jeff Gordon, and rising stars Tony Stewart and Dale Earnhardt, Jr., Waltrip provides a knowing look at the evolution of the sport and its greatest drivers and personalities.

    From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

    and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

    She documents her early days in the Democratic Party and the Democratic Alliance, at a time when the party was locked in a no-holds-barred factional conflict. And she chronicles the intense political battles to become mayor of Cape Town, leader of the DA and premier of the Western Cape, in the face of dirty tricks from the ANC and infighting within her own party.This is a story about political intrigue and treachery, floor-crossing and unlikely coalitions, phone tapping and intimidation, false criminal charges and judicial commissions. It documents Zille’s courageous fight against corruption and state capture and her efforts to realign politics and entrench accountability. And it describes a mother’s battle to raise children in the pressured world of South African politics.This book is as frank, honest and unflinching as Helen Zille herself, and will appeal to anyone interested in the story of South African politics over the past fifty years.

    For Miss Val, it's not about winning and losing, it's about choreographing your life and owning the choices you make.Miss Val has shaped her UCLA Gymnastics program as a life skills class and now she's sharing those lessons with you, whether you're an athlete, business leader, or simply someone who wants to own their destiny. Miss Val's philosophies are timeless. Her coaching style is unorthodox. Life Is Short, Don't Wait to Dance is a thought-provoking, fun journey through the anecdotes of the 35-year career of a dancer/choreographer turned athletic coach.The book includes unforgettable stories of the Olympians and athletes with whom she's worked-including the inspirational journey of Katelyn Ohashi, whose joyful transformation under the tutelage of Miss Val was evident to the world when her perfect 10 floor routine went viral -- reaching over 100 million viewers. Other triumphs include Olympian Jamie Dantzscher, who found her confidence at UCLA and learned the tools to combat her previous abuse; and sensation Christine Peng Peng Lee, who helped the Bruins clinch the 2018 NCAA championship with back-to-back 10's. Miss Val also shares her favorite memories of her mentor, legendary basketball coach John Wooden, as well as her thoughts on Larry Nassar and the gymnastics sexual abuse scandal.Miss Val reveals how her coaching journey had a rocky start before she found her own best approach. In time she realized that her dance background wasn't a detriment, it was a gift. When she embraced this, Miss Val led the Bruins to victory. Life Is Short, Don't Wait to Dance is packed with great advice for anyone on a quest for success, delivered in Miss Val's reassuring and inspirational tone. She took the same approach to her breast cancer diagnosis, explaining how she made that struggle into one of the best years of her life. For Miss Val, it's all about attitude. Life Is Short, Don't Wait to Dance is a powerful book that shows you how to make the leap of faith in choosing your own path to greatness.

    It’s a story of guts and glory, of good luck and bad, of triumph and unspeakable tragedy, of courage and grace. He has survived whippings, gun fights, stabbings, mobsters (the real-life ones portrayed in the movie Casino), murderers, and a death sentence when, riddled with incurable cancer, he was given months to live by doctors who told him his hand was played out. Apparently, fate had never played poker with Brunson—he lived. Of a group of 32 men he played poker with in the tough alleys of Texas, just he and one other survived the treacherous perils of that life. A master of the bluff, his most outrageous bluff came after being pistol-whipped and told he’s going to die with a gunman pointing a pistol at his forehead. Again, he lived. He’s gambled for millions of dollars—and with his life against the real-life mobsters and killers made famous in the movie Casino—and was the biggest sports bettor in the world with a reputation of betting enormous sums of money on just about anything. Doyle has not only made more money at golf than anyone else until Tiger Woods came along, he once bet one million dollars on a single hole—that, when he was virtually wheelchair-bound and could barely stand. He’s been hard-up flat broke more times than he’s got fingers and has won millions of dollars just as many times. Brunson has seen it all: from the athletic dreams and a leg shattered by a freak injury which waylaid his path to the NBA (he was drafted by the Lakers), to the devastating death of his first-born daughter, to outrageous exploits like trying to discover Noah’s Ark and raise the Titanic. Doyle’s rollercoaster of a life defines the saying: Truth is stranger than fiction.   Twice a winner of the prestigious World Series of Poker in Las Vegas, he's won millions and lost millions—sometimes in seconds—but decidedly more of the former than the latter. Brunson can still be found playing in the highest stakes poker games in the world, often with as much as one million dollars in front of him. To every one of the 250 million people worldwide who play poker each year, Doyle Brunson, is the legendary “Babe Ruth of Poker”—the greatest gambler and poker player who has ever lived.

    In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.This book—winner of a 2014 Axiom Business Book award gold medal—begins with the unbroken string of successes that helped Paul achieve a jet-setting lifestyle and land a key spot with the Chicago Mercantile Exchange. It then describes the circumstances leading up to Paul's $1.6 million loss and the essential lessons he learned from it—primarily that, although there are as many ways to make money in the markets as there are people participating in them, all losses come from the same few sources.Investors lose money in the markets either because of errors in their analysis or because of psychological barriers preventing the application of analysis. While all analytical methods have some validity and make allowances for instances in which they do not work, psychological factors can keep an investor in a losing position, causing him to abandon one method for another in order to rationalize the decisions already made. Paul and Moynihan's cautionary tale includes strategies for avoiding loss tied to a simple framework for understanding, accepting, and dodging the dangers of investing, trading, and speculating.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    In spite of Rice’s legendary gridiron skills, or even his ability to transform himself into an instant ballroom-dance prodigy on ABC’s hit TV series Dancing with the Stars, the surprising fact is, a guy like Jerry Rice is made and not just born. In Go Long! Rice shares the inspirational lessons and empowering practices that have helped him attain success, both on the football field and off. Through the ups and downs of Rice’s life and incomparable career, we discover how self-motivation, determination, and humility are the keys to achievement and true fulfillment. It’s been a long journey for Jerry Rice, from his childhood in Starkville, Mississippi, to a certain berth in the Pro Football Hall of Fame. As a kid, he was always working toward something, even if he wasn’t sure what it was. Rice honed his hand-eye coordination by catching airborne bricks tossed by his siblings while on the job with their bricklayer father, and he ran–everywhere. From these humble beginnings, Rice blazed a path to greatness in college and the NFL–a trip that was fueled by tireless effort and belief in a few simple principles, among them that achievement is a voyage, not a destination; that modesty and perseverance, not talent, are what determine how far you will go; and that everyone should strive to be a role model. Rice even demonstrates these rules in action, breaking down the greatest games from his stellar career. Go Long! is an inspiring book by a living sports legend. More than that, however, it is the story of how Jerry Rice awakened the champion within, illustration how we can unlock the greatness within ourselves.From the Hardcover edition.

    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    Some of his tales will seem far fetched, unless you're a cop and then you know that anything can happen - and just when you think you've seen it all, someone will surprise you.

    Some remember him as the greatest U.S. fighter pilot ever -- the man who, in simulated air-to-air combat, defeated every challenger in less than forty seconds. Some recall him as the father of our country's most legendary fighter aircraft -- the F-15 and F-16. Still others think of Boyd as the most influential military theorist since Sun Tzu. They know only half the story. Boyd, more than any other person, saved fighter aviation from the predations of the Strategic Air Command. His manual of fighter tactics changed the way every air force in the world flies and fights. He discovered a physical theory that forever altered the way fighter planes were designed. Later in life, he developed a theory of military strategy that has been adopted throughout the world and even applied to business models for maximizing efficiency. And in one of the most startling and unknown stories of modern military history, the Air Force fighter pilot taught the U.S. Marine Corps how to fight war on the ground. His ideas led to America's swift and decisive victory in the Gulf War and foretold the terrorist attacks of September 11, 2001. On a personal level, Boyd rarely met a general he couldn't offend. He was loud, abrasive, and profane. A man of daring, ferocious passion and intractable stubbornness, he was that most American of heroes -- a rebel who cared not for his reputation or fortune but for his country. He was a true patriot, a man who made a career of challenging the shortsighted and self-serving Pentagon bureaucracy. America owes Boyd and his disciples -- the six men known as the "Acolytes" -- a great debt. Robert Coram finally brings to light the remarkable story of a man who polarized all who knew him, but who left a legacy that will influence the military -- and all of America -- for decades to come . . .

    Life was tough at times, living in a cramped one-roomed trailer, but, unbound by strict routines, Violet spent her days learning to keep home, playing and roaming the fields with a sense of freedom long lost to the rest of modern society. Immersed in the Gypsy way of life, her childhood set her apart from other children. Bullied by classmates, and segregated from 'gorgia' kids (all non-Gypsies), Violet eventually left school at the age of nine to live a life of travel, play and learning under generations-old Gypsy rules on the fringes of society. With traditional values at the heart of her childhood, the pressure of conforming and marrying young was intense. Violet was duty-bound to find a husband, but would her marriage lead to the 'happy ever after' she grew up believing in as a Gypsy girl? Gypsy Princess is a searingly honest account of what life is really like for travelling communities, for girls in particular, and captures a way of life that is slowly fading away.