The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


Joseph Sugarman - 2006
    In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Painting Beautiful Skin Tones with Color & Light: In Oil, Pastel and Watercolor


Chris Saper - 2001
    Inside you'll find guidelines for rendering accurate skin tones in a variety of media, including watercolor, oil and pastel.You'll begin with a review of the five essential painting elements (drawing, value, color, composition and edges), then learn how light and color influence the appearance of skin tones. Artist Chris Saper provides the advice and examples that make every lesson and technique easy to understand--immediately improving the quality of your work. You'll discover how to:Paint the four major skin color groups (Caucasian, African American, Asian and Hispanic)Refine these colors into dozens of possible variations within each groupSelect your palette and mix hues for clean, beautiful colorsDetermine the color and temperature of light that falls on your subjectPaint direct and indirect sunlight, artificial light and highlights of lightMaster the four elements that determine color in shadowUse photographic references when you can't paint directly from lifeYou'll also find seven step-by-step demonstrations and an appendix of sample color charts for each major skin type under a range of lighting variations. It's all you need to bring your portraits to life!

The Leap: The Psychology of Spiritual Awakening


Steve Taylor - 2017
    But here, Steve Taylor shows that ordinary people — from all walks of life and every age and place — can and do regularly experience the kind of life-changing moments many of us seek. Taylor seeks out the common features of these diverse experiences. His resulting cross-cultural investigation of spirituality, belief, and human psychology shows how spiritual awakening — a shift into a more expansive and harmonious state of being — can be both recognized and cultivated. How is it triggered and experienced? How do people feel in the midst? How are their relationships and goals affected? Because the experiences Taylor describes are at once unique to those who experience them and obviously available to one and all, this is the rare work that both describes and inspires.

Breaking Open the Head: A Psychedelic Journey Into the Heart of Contemporary Shamanism


Daniel Pinchbeck - 2002
    While psychedelics of all sorts are demonized in America today, the visionary compounds found in plants are the spiritual sacraments of tribal cultures around the world. From the iboga of the Bwiti in Gabon, to the Mazatecs of Mexico, these plants are sacred because they awaken the mind to other levels of awareness--to a holographic vision of the universe.Breaking Open the Head is a passionate, multilayered, and sometimes rashly personal inquiry into this deep division. On one level, Daniel Pinchbeck tells the story of the encounters between the modern consciousness of the West and these sacramental substances, including such thinkers as Allen Ginsberg, Antonin Artaud, Walter Benjamin, and Terence McKenna, and a new underground of present-day ethnobotanists, chemists, psychonauts, and philosophers. It is also a scrupulous recording of the author's wide-ranging investigation with these outlaw compounds, including a thirty-hour tribal initiation in West Africa; an all-night encounter with the master shamans of the South American rain forest; and a report from a psychedelic utopia in the Black Rock Desert that is the Burning Man Festival.Breaking Open the Head is brave participatory journalism at its best, a vivid account of psychic and intellectual experiences that opened doors in the wall of Western rationalism and completed Daniel Pinchbeck's personal transformation from a jaded Manhattan journalist to shamanic initiate and grateful citizen of the cosmos.

Fishers of Men


Adam Elenbaas - 2010
    After hitting rock bottom at his grandfather's house in rural Michigan, a chance experience with psychedelic mushrooms convinces him that he must change his ways to achieve the sense of peace that he has always desired. Several subsequent psychedelic experiences inspire him to embark on a quest to South America and take part in a shamanic ceremony, where he consumes ayahuasca, a jungle vine revered for its spiritual properties. Over the course of nearly forty ayahuasca ceremonies during four years, Elenbaas discovers the truth about his own life and past, and begins to mend himself from the inside out. "Fishers of Men" is the gripping, heartbreaking, and yet ultimately

Geographic Information Systems and Science


Paul A. Longley - 2001
    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

Ecstasy: The Complete Guide: A Comprehensive Look at the Risks and Benefits of MDMA


Julie Holland - 2001
     • Includes chapters by Andrew Weil, Ralph Metzner, Douglas Rushkoff, Rabbi Zalman Schachter, Rick Doblin, and others. • An ideal guide for parents and educators seeking a credible source of information. Use of the drug Ecstasy, once confined to the teen rave scene and college campuses, is exploding across America, from high schools to upscale clubs. Described by users as the most intense euphoria they know and by detractors as a cause of brain damage and even death, Ecstasy has generated unprecedented levels of interest-and misinformation. Written by the world's leading experts on MDMA, Ecstasy: The Complete Guide takes the first unbiased look at the risks and the benefits of this unique drug, including the science of how it works; its promise as a treatment for depression, post-traumatic stress disorder, chronic pain, and other illnesses; and how to minimize the risk of illicit use. Whether you are a raver, a concerned parent, or a professional wanting the most recent reports on MDMA research, Ecstasy: The Complete Guide provides the answers you need.

Acid Test: LSD, Ecstasy, and the Power to Heal


Tom Shroder - 2014
    Almost immediately after the discovery of LSD less than a hundred years ago, psychedelics began to play a crucial role in the quest to understand the link between mind and matter. With an uncanny ability to reveal the mind’s remote frontiers and the unmapped areas of human consciousness, LSD and MDMA (better known as Ecstasy) have proven extraordinarily effective in treating anxiety disorders such as PTSD—yet the drugs remain illegal for millions of people who might benefit from them.Anchoring Tom Shroder’s Acid Test are the stories of Rick Doblin, the founder and executive director of the Multidisciplinary Association for Psychedelic Studies (MAPS), who has been fighting government prohibition of psychedelics for more than thirty years; Michael Mithoefer, a former emergency room physician, now a psychiatrist at the forefront of psychedelic therapy research; and his patient Nicholas Blackston, a former Marine who has suffered unfathomable mental anguish from the effects of brutal combat experiences in Iraq. All three men are passionate, relatable people; each flawed, each resilient, and each eccentric, yet very familiar and very human.Acid Test covers the first heady years of experimentation in the fifties and sixties, through the backlash of the seventies and eighties, when the drug subculture exploded and uncontrolled use of street psychedelics led to a PR nightmare that created the drug stereotypes of the present day. Meticulously researched and astoundingly informative, this is at once a personal story of intertwining lives against an epic backdrop, and a compelling argument for the unprecedented healing properties of drugs that have for decades been characterized as dangerous, illicit substances.

The Japanese Tattoo


Sandi Fellman - 1987
    They are the visions of the Irezumi, the legendary tattoo artists, who spend years creating living masterpieces. Photographer Sandi Fellman describes this strange and violent world both in her text and in her stunning, large 20 x 24 inch Polaroid photographs.

Altered States of Consciousness: A Book of Readings


Charles T. Tart - 1969
    Tart (b. '37) is known for work on the nature of consciousness & altered states, as a founder of transpersonal psychology & for research in scientific parapsychology. His Altered States of Consciousness ('69) & Transpersonal Psychologies ('75), are widely used texts instrumental in making these areas part of modern psychology. He's currently ('05) a Core Faculty Member at the Inst. of Transpersonal Psych. (Palo Alto) & a Sr Research Fellow of the Inst. of Noetic Sciences (Sausalito), as well as Prof. Emeritus of Psych. at the U. of California, Davis, where he served for 28 years & emeritus member of the Monroe Inst. board of advisors. He was the holder of the Bigelow Chair of Consciousness Studies at the U. of Nevada in Las Vegas & has served as a Visiting Prof. in East-West Psych. at the California Inst. of Integral Studies, as an Instructor in Psychiatry at the School of Medicine of the U. of Virginia & a consultant on government funded parapsychological research at the Stanford Research Inst. (SRI Internat'l).Introduction1 Some general views on altered states of consciousnessAltered states of consciousness/ Arnold M. LudwigDeautomatization & the mystic experience/ Arthur J. Deikman A special inquiry w/Aldous Huxley into the nature & character of various states of consciousness/ Milton H. Erickson2 Between waking & sleeping: the hypnagogic state. Ego functions & dreaming during sleep onset/ Gerald Vogel, David Foulkes, Harry TrosmanSome preliminary observations w/an experimental procedure for the study of hypnagogic & related phenomena/ M. Bertini, Helen B. Lewis, Herman A. Witkin3 Dream consciousness. Theories of dream formation & recent Studies of sleep consciousness/ David Foulkes Toward the experimental control of dreaming: a review of the literature/ TartA study of dreams/ Frederik van EedenDream theory in Malaya/ Kilton StewartThe 'high' dream: a new state of consciousness/ Tart4 Meditation. On meditation/ Edward W. MaupinIndividual differences in response to a zen meditation exercise/ Edward W.E. Maupin Experimental meditation/ Arthur J. Deikman Meditative techniques in psychotherapy/ Wolfgang Kretschmer5 Hypnosis. Hypnosis & the concept of the generalized reality-orientation/ Ronald E. ShorThree Dimensions of hypnotic depth/ Ronald E. ShorHypnosis, depth perception & the psychedelic experience/ Bernard S. AaronsonThe psychedelic state, the hypnotic trance & the creative act/ Stanley KrippnerPsychedelic experiences associated with a novel hypnotic procedure, mutual hypnosis/ TartAutogenic training: method, research & application in medicine/ Wolfgang Luthe6 Minor psychedelic drugs. Marijuana (cannabis) fact sheet/ Bruin Humanist ForumThe effects of marijuana on consciousness/ Anon.Psychedelic properties of genista canariensis/ James FadimanSubjective effects of nitrous oxide/ Wm JamesInhalation psychosis & related states/ Frederick B. Glaser7 Major psychedelic drugs. Current status & future trend in psychedelic research/ Robert E. MogarImplications of LSD & experimental mysticism/ Walter N. Pahnke, Wm A. Richard Attitude & behavior change thru psychedelic drug use/ Joseph DowningIpomoea purpurea: a naturally occurring psychedelic/ Chas Savage, Willis W. Harman, James FadimanPsychedelic agents in creative problem solving/ Willis Harman et al.Psychedelic experiences in acute psychoses/ Malcolm B. Bowers Jr, Daniel FreedmanGuide to the literature on psychedelic drugs/ Tart8 The psychophysiology of some altered states of consciousnessAn electroencephalographic study on the zen meditation (Zazen)/ Akira Kasamatsu, Tomio HiraiSome aspects of electroencephalographic studies in yogis/ B.K. Anand, G.S. Chhina, Baldev SinghOperant control of the EEG alpha rhythm & some of its reported effects on consciousness/ Joe KamiyaReferencesAuthor IndexSubject Index

Listening to Ayahuasca: New Hope for Depression, Addiction, PTSD, and Anxiety


Rachel Harris - 2017
    That article struck a chord with psychotherapist Rachel Harris, who had encountered many clients unresponsive to traditional therapy and antidepressant protocols. Used for more than 8,000 years in the Amazon rainforest, ayahuasca is a powerful — and illegal — psychedelic that has distressing gastrointestinal side effects. Yet Harris found many willing to try it, so deep was their suffering. Harris here shares her original research (the largest study of ayahuasca use in North America) into its effects on depression, anxiety, and PTSD, along with her own personal experiences. By detailing ayahuasca’s risks and benefits, she aims to help those driven to investigate ayahuasca to do so safely and to give their psychological caregivers a template for transformative caring and healing.

Over the Influence: The Harm Reduction Guide for Managing Drugs and Alcohol


Patt Denning - 2003
    The expert, empathic authors guide readers to figure out which aspects of their own habits may be harmful, what they would like to change, and how to put their intentions into action while also dealing with problems that stand in the way, such as depression, stress, and relationship conflicts. Based on solid science and 40+ years of combined clinical experience, the book is packed with self-discovery tools, fact sheets, and personal accounts. It puts the reader in the driver's seat with a new and empowering roadmap for change. Winner--American Journal of Nursing Book of the Year Award

Placebo Junkies


J.C. Carleson - 2015
    Guinea pig. Serial human test subject. For Audie and her friends, “volunteering” for pharmaceutical drug trials means a quick fix and easy cash.Sure, there’s the occasional nasty side effect, but Audie’s got things under control. If Monday’s pill causes a rash, Tuesday’s ointment usually clears it right up. Wednesday’s injection soothes the sting from Tuesday’s “cure,” and Thursday’s procedure makes her forget all about Wednesday’s headache. By the time Friday rolls around, there’s plenty of cash in hand and perhaps even a slot in a government-funded psilocybin study, because WEEKEND!But the best fix of all is her boyfriend, Dylan, whose terminal illness just makes them even more compatible. He’s turning eighteen soon, so Audie is saving up to make it an unforgettable birthday. That means more drug trials than ever before, but Dylan is worth it.No pain, no gain, Audie tells herself as the pills wear away at her body and mind. No pain, no gain, she repeats as her grip on reality starts to slide….Raw and irreverent, Placebo Junkies will captivate readers until the very end, when author J. C. Carleson leans in for a final twist of the knife.

The Rookie: An Odyssey through Chess (and Life)


Stephen Moss - 2016
    Stephen Moss sets out to master its mysteries, and unlock the secret of its enduring appeal. What, he asks, is the essence of chess? And what will it reveal about his own character along the way?In a witty, accessible style that will delight newcomers and irritate purists, Moss imagines the world as a board and marches across it, offering a mordant report on the world of chess in 64 chapters--64 of course being the number of squares on the chessboard. He alternates between "black" chapters--where he plays, largely uncomprehendingly, in tournaments--and "white" chapters, where he seeks advice from the current crop of grandmasters and delves into the lives of great players of the past.It is both a history of the game and a kind of "Zen and the Art of Chess"; a practical guide and a self-help book: Moss's quest to understand chess and become a better player is really an attempt to escape a lifetime of dilettantism. He wants to become an expert at one thing. What will be the consequences when he realizes he is doomed to fail?Moss travels to Russia and the US--hotbeds of chess throughout the 20th century; meets people who knew Bobby Fischer when he was growing up and tries to unravel the enigma of that tortured genius who died in 2008 at the inevitable age of 64; meets Garry Kasparov and Magnus Carlsen, world champions past and present; and keeps bumping into Armenian superstar Levon Aronian in the gents at tournaments.He becomes champion of Surrey, wins tournaments in Chester and Bury St Edmunds, and holds his own at the famous event in the Dutch seaside resort of Wijk aan Zee (until a last-round meltdown), but too often he is beaten by precocious 10-year-olds and finds it hard to resist the urge to punch them. He looks for spiritual fulfilment in the game, but mostly finds mental torture.

Cleansing the Doors of Perception: The Religious Significance of Entheogenic Plants and Chemicals


Huston Smith - 2000
    This book takes a serious look at the use of psychedelic drugs as a means to achieve mystical union with the divine.