A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Medicine, anatomy, astronomy, mathematics and cosmology were all invented in their world. Plato, Aristotle, Pythagoras, Archimedes and Hippocrates were amongst its stars, master architects all of the modern as well as the ancient.

    In The Essence of Karate, Funakoshi creates, in his own words, a narrative of modern karate. He explains the philosophical and spiritual underpinnings and includes memories of his own training, as well as recollections of other karate masters and the history of the martial art. He also discusses the importance of winning without fighting, and the reason why many great martial artists improve with age.The preface has been contributed by Hirokazu Kanazawa, President of the Shotokan Karate-do International Federation (and Funakoshi's disciple). He fondly writes of his memories of Gichin Funakoshi during his youth and what he learned from the master. In the afterword, the founder's great-nephew, Gisho Funakoshi, shares previously unknown personal anecdotes about his "Uncle Funakoshi."

    The quick brushstrokes of the Impressionists suited his temperament, as did his heavy use of impasto. This helpful volume shows many of van Gogh's best loved works, including the famous self-portrait with a Bandaged Ear, painted after he had cut off part of his ear in a fit of madness, Sunflowers, which were to him a symbol of power and beneficence, and The Starry Night, a painting which clearly expresses intensity and mental turbulence.

    do it? How should you flip your mattress to get the maximum wear out of it? How does Google search the Internet? How many people should you date before settling down? Believe it or not, math plays a crucial role in answering all of these questions and more.Math underpins everything in the cosmos, including us, yet too few of us understand this universal language well enough to revel in its wisdom, its beauty — and its joy. This deeply enlightening, vastly entertaining volume translates math in a way that is at once intelligible and thrilling. Each trenchant chapter of The Joy of x offers an “aha!” moment, starting with why numbers are so helpful, and progressing through the wondrous truths implicit in π, the Pythagorean theorem, irrational numbers, fat tails, even the rigors and surprising charms of calculus. Showing why he has won awards as a professor at Cornell and garnered extensive praise for his articles about math for the New York Times, Strogatz presumes of his readers only curiosity and common sense. And he rewards them with clear, ingenious, and often funny explanations of the most vital and exciting principles of his discipline.Whether you aced integral calculus or aren’t sure what an integer is, you’ll find profound wisdom and persistent delight in The Joy of x.

    This book is the definitive guide to fabulousness for all tween girls! It includes style tips, life advice, arts & crafts, make-at-home spa treatments, and more! From "How to Launch Your Own Fashion Label" to "How to Stand Out From a Crowd," this title is geared toward helping girls become even more fabulous than they already are! There are charming black-and-white illustrations throughout.

    With the same eye for drama and humor that Corson brings to the exploits of the chefs, he delves into the biology and natural history of the creatures of the sea. He illuminates sushi's beginnings as an Indo-Chinese meal akin to cheese, describes its reinvention in bustling nineteenth-century Tokyo as a cheap fast food, and tells the story of the pioneers who brought it to America. He shows how this unlikely meal is now exploding into the American heartland just as the long-term future of sushi may be unraveling.The Zen of Fish is a compelling tale of human determination as well as a delectable smorgasbord of surprising food science, intrepid reporting, and provocative cultural history.

    Today, these paradoxes remain on the cutting edge of our investigations into the fabric of space and time. Zeno's Paradox uses the motion paradox as a jumping-off point for an exploration of the twenty-five-hundred-year quest to uncover the true nature of the universe. From Galileo to Einstein to Stephen Hawking, some of the greatest minds in history have tackled the problem and made spectacular breakthroughs, but through it all, the paradox of motion remains.

    Not only was it the first decisive victory for British troops against the Japanese, more significantly, it demonstrated how the Japanese could be defeated. The lessons learned in this tiny and otherwise insignificant corner of the Far East, set up the campaign in Burma that would follow, as General Slim’s Fourteenth Army finally turned defeat into victory.It is an amazing and thrilling story: more gripping than that of Rorke’s Drift, with a more justifiable enemy, and with every bit as many moments of extreme heroism. In this fifteen-day battle of terrifying violence, there was incredible human drama: bloody-hand-to-hand fighting, daring airborne drops, valiant attempts to break the siege, increasingly desperate and suicidal charges by the Japanese, repeated breakthroughs that needed counter-attacking, tragedy, black humour and the ultimate triumph of the defenders.

    

    We have in particular given a large place to the rôle and to the history of the Church which dominates all this period, and which has been ordinarily so neglected in our schoolbooks, and have sought to make clear how France obtained in the thirteenth century a sort of political and intellectual hegemony in Europe. We hope those who read will understand what were the great ideas and directive tendencies which determined the historical evolution of the Middle Ages. We have always kept in mind in writing the conclusion to which we were advancing." - Charles Bémont & Gabriel MonodContents: The Roman Empire at the End of the Fourth Century. The Barbarians. The Germanic Invasions – The Vandals, The Visigoths, and the Huns (376-476). The Germanic Invasions – The Ostrogoths. The Germanic Invasions – The Barbarians in Gaul – Clovis. The Frankish Kingdom from 511 to 639. Institutions of Gaul after the Invasions. The Roman Empire of the East in the Sixth Century. The Last Invasions and the Papacy – The Lombards and Gregory the Great – The Anglo-Saxons and Monasticism. The Arabs – Mohammed. Arabian Empire – Conquests and Civilization. The Fainéant Kings – Foundation of the Carolingian Dynasty – Charlemagne. Empire of the Franks – Carolingian Customs and Institutions. The Carolingian Decadence, 814-888. The Last Carolingians – Invasions of the Saracens, Hungarians, and Norsemen – Origin of Feudalism. The Feudal System. Germany and Italy (888-1056). Emperor and Pope – Church Reform – Gregory VII. The Guelfs and Hohenstaufen – Alexander III. and Frederick I. Barbarossa. End of the Hohenstaufen – Victory of the Papacy over the Empire. The Christian and Mussulman Orient from the Seventh to the Eleventh Century. The Crusades. The Country Districts and Cities of France - Emancipation of Peasants and Bourgeois. French Royalty (987-1154). French Royalty (1154-1270). Institutions of Capetian Royalty. England from the Ninth to the Thirteenth Century. Continental Europe. The Roman Church in the Thirteenth Century. The Church and Heresies. Christian and Feudal Civilization – Instruction And Sciences – Literature And Arts – Worship. General Summary.

    Discoverer of a New World, it became the greatest power on earth and created a Golden Age of culture quite breathtaking in the quality of its achievement. Within 150 years, Spain was in a state of decay and fast being left behind by more progressive European nations. Here, from award-winning historian Malveena McKendrick, is the dramatic story of the rise and fall of the Spanish empire.

    Above all, perhaps, Rutherford and the young men working under him were the first to split the atom, unlocking tremendous forces—forces, as Rutherford himself predicted, that would bring us the atomic bomb.Rutherford, awarded a Nobel Prize and made Baron Rutherford by the queen of England, was also a great ambassador of science, coming to the aid of colleagues caught in the Nazi and Soviet regimes. Under Rutherford’s rigorous and boisterous direction, a whole new generation of remarkable physicists emerged. In Richard Re’s hands, Rutherford leaps off the page, a ruddy, genial man and a towering figure in scientific history.

    The co mpanion will interest tourists, students and business travel lers to Japan. '

    He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.