While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    Optimistic bidders went online to the world's largest flea market in droves, ready to spend cash on everything from garden gnomes to Mercedes convertibles. Among them were art collectors willing to spend big money on unseen paintings, hoping to buy valuable pieces of art at below-market prices. EBay also attracted the occasional con artist unable to resist the temptation of abusing a system that prided itself on being "based on trust." Kenneth Walton -- once a lawyer bound by the ethics of his profession to uphold the law -- was seduced by just such a con artist and, eventually, became one himself. Ripped from the headlines of the "New York Times," the first newspaper to break the story, "Fake" describes Walton's innocent beginnings as an online art-trading hobbyist and details the downward spiral of greed that ultimately led to his federal felony conviction. What started out as a satisfying exercise in reselling thrift store paintings for a profit in order to pay back student loans and mounting credit card debt soon became a fierce addiction to the subtle deception of luring unsuspecting bidders into overpaying for paintings of questionable origins.In a landscape peopled with colorful eccentrics hoping to score museum-quality paintings at bargain prices, Walton entered into a partnership with Ken Fetterman, an unslick (yet somehow very effective) con man. Over the course of eighteen months they managed to take in hundreds of thousands of dollars by selling forged paintings and bidding on their own auctions to drive up the prices. When their deception was discovered and made international headlines, Walton found himself stalked by reporters and federal agents while Fetterman went on the lam, sparking a nationwide FBI manhunt. His elaborate game of cat and mouse lasted nearly three years, until the feds caught up with him after a routine traffic violation and brought him to justice.In this sensational story of the seductive power of greed, Kenneth Walton breaks his silence for the first time and, in his own words, details the international scandal that forever changed the way eBay does business.

    Here, a young graduate student from Rome, Francesca Cappelletti, makes a discovery that inspires a search for a work of art of incalculable value, a painting lost for almost two centuries.The artist was Caravaggio, a master of the Italian Baroque. He was a genius, a revolutionary painter, and a man beset by personal demons. Four hundred years ago, he drank and brawled in the taverns and streets of Rome, moving from one rooming house to another, constantly in and out of jail, all the while painting works of transcendent emotional and visual power. He rose from obscurity to fame and wealth, but success didn't alter his violent temperament. His rage finally led him to commit murder, forcing him to flee Rome a hunted man. He died young, alone, and under strange circumstances.Caravaggio scholars estimate that between sixty and eighty of his works are in existence today. Many others -- no one knows the precise number -- have been lost to time. Somewhere, surely, a masterpiece lies forgotten in a storeroom, or in a small parish church, or hanging above a fireplace, mistaken for a mere copy.Jonathan Harr embarks on a journey to discover the long-lost painting known as The Taking of Christ -- its mysterious fate and the circumstances of its disappearance have captivated Caravaggio devotees for years. After Francesca Cappelletti stumbles across a clue in that dusty archive, she tracks the painting across a continent and hundreds of years of history. But it is not until she meets Sergio Benedetti, an art restorer working in Ireland, that she finally manages to assemble all the pieces of the puzzle.

    The Tour is home to rowdy, randy young men often drunk with money and fame; fueled by alcohol and adrenaline, they barnstorm from town to town like rock stars, with all the attendant excesses. And in each player's shadow is his faithful caddie -- performing a thankless six-figure job that comes with all the security of a handshake deal. The PGA Tour offers fabulous rewards, but its good life does not come without a price. In Bud, Sweat, and Tees, Alan Shipnuck takes a no-holds-barred look at modern professional golf. Rich Beem, the hero of our story, joined the Tour as the most clueless of rookies, a logo-free rube only a couple of years removed from the straight world, where he made seven dollars an hour hawking cell phones. Beem took his winnings from big-money matches all across the state of Texas and scraped together enough to go out on Tour, but as he would quickly find out, getting to the big leagues is only half the battle. The fun-loving Beem, more likely to pound beers than range balls, first struggled to fit in among the country-club brats who populate the pro golf scene, and then had to fight to survive the cutthroat competition and crushing self-doubt. Staying true to his girl back home would prove equally challenging.Meanwhile, Steve Duplantis, the one-time golden boy of the Tour's caddie ranks, was enduring his own tribulations. At the tender age of twenty-one Duplantis began packing for Jim Furyk, and together they reached the pinnacle of the golf world, from Ryder Cup dustups to near misses at the Masters. But like Beem, Duplantis has a taste for thewild life, which helps explain how he wound up as a single dad, trying to balance the demands of fatherhood with the siren song of the road -- a juggling act that eventually cost him his lucrative job on Furyk's bag. Fate brought Duplantis and Beem together, and in their first tournament, the Kemper Open, they pulled off one of the most improbable triumphs in golf history.What happens next, at this unlikely intersection of lives and careers? How does a lifelong underdog like Beem handle overnight fame and fortune? Would Duplantis make good on this second chance and turn his career, and maybe his life, around? And would Beem and Duplantis's partnership survive the course of a turbulent season chock full of enough misadventures to land them in a Scottish jail?"Bud, Sweat, and Tees" is a sometimes bawdy, often hilarious, and always unpredictable account of a strange and magical year in the lives, on and off the course, of golfer and caddie. An exciting and often poignant story, it stands as the best insider's sports book since Jim Bouton's Ball Four, and marks Alan Shipnuck as a writer of extraordinary promise.

    Special care has been taken with the color illustration to reproduce the artist's uniquely sumptuous palette.

    Best known as one of the world's greatest painters, he sketched the foundations for inventions that would not come to fruition for centuries. Born a bastard in a hillside village in northern Italy, Leonardo became the protégé of princes, popes, and kings. He mastered so many branches of science that scholars still debate whether he was greater as an anatomist, botanist, cartographer, engineer, geographer, or naturalist. Nevertheless, he died unhappy, believing he had failed to work the miracles of which he had dreamed. Here, from New York Times bestselling author Anna Abraham, is his extraordinary story.

    Conclusions are perpetually delayed. Resolutions are continually postponed. The text is written for takeoff, not arrival. It is a first step for readers' explorations of current modes of art making and for their own future artistic achievements. The much-anticipated follow-up to Art on the Edge... and Over, Linda Weintraub's highly accessible introduction to contemporary art since the 1970s, In the Making: Creative Options for Contemporary Art explores essential but sometimes elusive facets of art making today. In her trademark writing style--straightforward and jargon-free--Weintraub sets out to itemize the conceptual and practical concerns that go into making contemporary art in all its endless permutations. In six clearly defined thematic sections---Scoping an Audience, - -Sourcing Inspiration, - -Crafting an Artistic 'Self', - -Expressing an Artistic Attitude, - -Choosing a Mission, - and -Measuring Success---Weintraub moves artist by artist, in 40 individual chapters, using each to explain a different aspect of art making. Isaac Julien makes work for a highly specific audience; Michal Rovner communicates through metaphor and symbol; Charles Ray disrupts the viewer's assumptions; Pipilotti Rist is inspired by female emotions; William Kentridge is moved by apartheid and redemption; Vanessa Beecroft epitomizes the biography of a smart, attractive, Caucasian woman; and Matthew Barney achieves success through resistance. Through a compelling combination of renowned and up-and-coming artists, Weintraub creates a complex understanding of how to make and look at contemporary art--but in a simple, easily digestible format and language.In addition to being a fine read for anyone who simply wants to understand how to look at contemporary art, In the Making is also an exceptional pedagogical tool, one that addresses what is fast becoming a huge gap in art education. Teaching artistic techniques no longer provides young artists with a sufficient education--a full range of conceptual issues needs to be considered in any well-rounded studio practice. Yet these very same conceptual issues are often those that are dealt with textually in art history and criticism classes. Weintraub persuasively offers a series of texts that fit squarely into this gap, addressing issues that concern anyone who is learning how to make art or how to understand it.In addition, In the Making includes a series of interviews in which many of the artists discuss the practical issues of their life's work. Conducted by Weintraub's students at Oberlin College, the interviews pose questions about the artists' schooling, their studio space, and how they support themselves if their main income doesn't come from their art--the kind of questions every art student has always wanted to ask the artists whose work they see on gallery walls.

    You can experience salvation and receive a new heart but still miss receiving your full spiritual inheritance. Juanita Bynum, best-selling author of Matters of the Heart, minces no words in explaining the scriptural significance for believers to understand the role spiritual authority plays in your inheriting all God destines for you. Your Spiritual inheritance comes only from submission. Looking in-depth at the lives of Samson, Saul, Uzziah, and Jesus, as well as her own life, Bynum explains the pattern for receiving - and not squandering - the mantle of anointing from God. Discover how submission to instruction and receiving correction from spiritual authority can draw you into destiny. The Bible's pattern is clear - spiritual leaders are to lead, and believers are to submit to their leadership for spiritual direction. Your spiritual inheritance - reserved especially for you - is awaiting your full obedience. Will you embrace the greatness God has put within you?

    On any given Saturday, in dozens of stadiums across America, you will find crowds in excess of 75,000 gathered to root on their teams. This book is their Bible???a rich and comprehensive reference guide to the game??'s history, tradition and lore. Based on three years of research by the nation??'s foremost football experts, the book features: ???? ???? ??Capsule histories for each of the 119 Division 1-A programs, the Ivy League schools and teams from the SWAC, MEAC and historically black colleges ??????????????Year-by-year schedules and records ??????????????Statistical leaders from every school ??????????????Fightsong lyrics ??????????????Box scores for every bowl game ever played ??????????????4-color insert illustrating the evolution of each school??'s helmet design ??????????????Weekly polls dating back to 1936 ??????????????Essays by the game??'s top wordsmiths (Dan Jenkins, Beano Cook, Chris Fowler, Gene Wojciechowski) ??????????????Plus a lively round table discussion with ESPN??'s popular Game Day Team (Fowler, LeeCorso and Kirk Herbstreit) Packed with tables and charts and designed in an easy-to-read style, the updated ESPN College Football Encyclopedia will continue to dazzle even the most knowledgeable fan.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    The process of finding these elite athletes is not simply a matter of jotting down some movements on a piece of a paper. Nor is it random, although the best athletes are prepared for any physical challenge. The purpose of this book is to chronicle the process used to develop and refine the events that tested the best athletes in the world in 2017. Dave Castro, Director of the CrossFit Games, will take you from the early stages of the season to the end of the final event in Madison, and he’ll share detailed thoughts on every aspect of the competition, including the workouts of the Open and Regional rounds. In 2017, this is how Castro constructed the tests that defined the CrossFit Games and determined the Fittest on Earth.

    Book by Tadashi Ozawa

    More neurotic than it is sane. More corrupt than it is law-abiding. And more prone to hurricanes than it should be.This book is a celebration of life, love and adventure--an enchanting account of a couple who weren't afraid to jump off the hamster wheel and have a go at a dream.

    This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making. This book has become the unanimous standard reference text for alternative process photography, one that students love to read and work from. Not only does this definitive work make the most complex ideas easy to understand, it is conversational, comfortable, inspirational, and fun to read- a tremendous resource and a treasure trove of alternative process images. "The first edition was a stunning achievement, and one I felt that was not likely to be superceded. Five short years later Christopher James has created a very new work and a new standard. The Book of Alternative Photographic Processes: 2nd Edition is, by far, the best alternative photographic process book ever!" - Richard Sullivan, Founder and Co-Owner, Bostick & Sullivan "If I could only have one photography book this would be it." -Timothy Whelan, Photographic Books

    Starting at the very beginning with basic, but crucial, details, such as what type of spoon to use and the time of day to first offer solids, and covering other common concerns like when to begin weaning, fussy eaters and the latest allergy advice.50 delicious, nutritious puree recipes and 3 menu planners will show you exactly what to feed your baby, and when. And input from the 'Weaning Club', parents of six babies who are expertly guided by Annabel through the weaning process, troubleshooting any problems they, and you may encounter along the way, will steer you and your baby along the right path to solid food.