For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    Developed by the National Strength and Conditioning Association, Essentials of Strength Training and Conditioning, Fourth Edition, is the fundamental preparation text for the CSCS exam as well as a definitive reference that strength and conditioning professionals will consult in everyday practice.

    They are often left with the same shape they struggled so hard to change. Lose Weight Here shows readers that "spot reduction" is possible and how they can lose weight quickly in all the right places.Lose Weight Here rethinks traditional weight-management techniques by optimizing the two proven components for successful weight loss: low calories and hormone balance. By combining the hormonal science of fat burning with the revolutionary science of spot training, Lose Weight Here shows readers how to reverse metabolic damage so they can get the bodies of their dreams.Lose Weight Here is based on hard science, sound nutritional and psychological data, and remarkable testimonials, which include before-and-after photos from some of the 100,000 people Jade and Keoni Teta have helped in their gym and online. Unlike traditional diets, Lose Weight Here instructs readers on how to successfully alternate between periods when you eat more and exercise more, and periods when you eat less and exercise less. This method deactivates fat storing receptors and targets the belly, butt, hips, and thighs. At last, dieters can lose fat in targeted areas and maintain their results.

    Clark writes this book from her passion for teaching the everyday champions that we all are how to use food to help achieve our marathon goals. She combines her personal experiences and professional expertise to teach us to eat well and enhance our energy. We learn what, when and how to eat to enjoy not only the process of training for the marathon, but also participating in the marathon itself with energy to spare.

    Following a career-threatening injury in 2018, Ross was forced to reassess his training and take the next steps in a lifelong journey of redefining what the human body is capable of. In Blueprint , Ross shares the cutting-edge training program that empowered him to rebuild his body from surgery and a doctor’s gloomy prognosis in just 365 days to complete a world record swim. Whether it’s climbing a mountain, swimming the English Channel, or a gruelling triathlon, Blueprint  will teach you the tried and tested principles of sports science that have been used for decades by Olympians, explorers and adventurers at the limits of peak physical endurance.Blueprint is Ross Edgley's complete training journey that shows you how to:• Divide a 365-day training plan into seasons (winter, spring, summer and autumn)• Rebuild your body using evolutionary medicine• Build a superhuman work capacity with forgotten Spartan-style training• Gain bulletproof resilience through Soviet-inspired strength training• Boost your aerobic base with Olympian techniques. Blueprint applies the exact same principles that enabled Ross to complete extreme feats such as the World's Longest Sea Swim, World's Longest Rope Climb, World's Heaviest Triathlon and World's Strongest Marathon.Ross is your elite guide to achieving the impossible in the gym and beyond. Featuring almost 30 tailored workouts for different phases of training, packed with digestible sports science to help you optimise your workouts, and interspersed with Ross' own daring adventures across the world, Blueprint is the ultimate guide to optimising your time and training to make the impossible possible.

    The Body Sculpting Bible for Men, Revised Edition is the gold standard for body sculpting. It’s everything you've ever wanted in a fitness book and everything you've ever wanted in a training regimen–and it will give you everything you've ever wanted in a body.Visit us online at www.bodysculptingbible.com.

    Now the sport's leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities in his book Training Essentials for Ultrarunning.Ultramarathoners have traditionally piled on the miles or tried an approach that worked for a friend. Yet ultramarathons are not just longer marathons; simply running more will not prepare you for the race experience you want. Ultramarathon requires a new and specific approach to training. Training Essentials for Ultrarunning will revolutionize training for those who want to race an ultramarathon instead of just gutting it out to the finish line.Koop's race-proven ultramarathon program is based on sound science, the most current research, and years of experience coaching the sport's star runners to podium performances. Packed with practical advice and vetted training methods, Training Essentials for Ultrarunning is the new, must-have resource for first-timers and ultramarathon veterans.Runners using Training Essentials for Ultrarunning will gain much more than Koop's training approach:- The science behind ultramarathon performance.- Common ultramarathon failure points and how to solve them.- How to use interval training to focus workouts, make gains, reduce injuries, and race faster.- Simple, effective fueling and hydration strategies.- Koop's A.D.A.P.T. method for making the right decisions to solve a race-day crisis.- How to plan your ultra season for better racing.- Course-by-course coaching guides to iconic U.S. ultramarathons including American River 50, Badwater 135, Hardrock 100, Javelina 100, JFK 50, Lake Sonoma 50, Leadville 100, Vermont 100, Wasatch 100, and Western States 100.- How to achieve your goal, whether it's finishing or winning.A revolution is coming to ultrarunning as ultramarathoners shed old habits and embrace the smarter methods that science and experience show are better. Featuring stories and advice from ultrarunning stars Dakota Jones, Kaci Lickteig, Dylan Bowman, Timothy Olson, and others who work with Koop, Training Essentials for Ultrarunning is the go-to guide for first-time ultrarunners and competitive ultramarathoners.

    Making a comeback isn’t just about raw talent or athletic ability—it’s the mental game that counts most.In The Champion’s Comeback, he offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of re-injury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.Featuring unique tips and advice, including guided imagery scripts, easy-to-follow mental training exercises, and motivating stories of famous “comeback” athletes, The Champion’s Comeback is the ultimate athlete’s handbook, encouraging you to not only stay in the game but also achieve greatness, no matter what.

    He's strong. And he's incredibly disciplined. But it takes more than physical strength to compete and win at an elite level. It takes incredible mental and spiritual toughness as well. And it is the precise balance of all three that makes Rich Froning a champion. In First, readers come alongside Rich as he trains for and competes in back-to-back-to-back CrossFit World Championships. Along the way, Rich shares invaluable training tips, motivational techniques, and spiritual insights that, in keeping with the CrossFit philosophy, will prepare you to respond to any real-life physical, mental and spiritual challenge.

    In college, I ran against Kenyans, and wondered whether endurance genes might have traveled with them from East Africa. At the same time, I began to notice that a training group on my team could consist of five men who run next to one another, stride for stride, day after day, and nonetheless turn out five entirely different runners. How could this be?We all knew a star athlete in high school. The one who made it look so easy. He was the starting quarterback and shortstop; she was the all-state point guard and high-jumper. Naturals. Or were they?The debate is as old as physical competition. Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training?The truth is far messier than a simple dichotomy between nature and nurture. In the decade since the sequencing of the human genome, researchers have slowly begun to uncover how the relationship between biological endowments and a competitor’s training environment affects athleticism. Sports scientists have gradually entered the era of modern genetic research.In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle. He investigates the so-called 10,000-hour rule to uncover whether rigorous and consistent practice from a young age is the only route to athletic excellence.Along the way, Epstein dispels many of our perceptions about why top athletes excel. He shows why some skills that we assume are innate, like the bullet-fast reactions of a baseball or cricket batter, are not, and why other characteristics that we assume are entirely voluntary, like an athlete’s will to train, might in fact have important genetic components.This subject necessarily involves digging deep into sensitive topics like race and gender. Epstein explores controversial questions such as:Are black athletes genetically predetermined to dominate both sprinting and distance running, and are their abilities influenced by Africa’s geography?Are there genetic reasons to separate male and female athletes in competition?Should we test the genes of young children to determine if they are destined for stardom?Can genetic testing determine who is at risk of injury, brain damage, or even death on the field?Through on-the-ground reporting from below the equator and above the Arctic Circle, revealing conversations with leading scientists and Olympic champions, and interviews with athletes who have rare genetic mutations or physical traits, Epstein forces us to rethink the very nature of athleticism.

    In Think Yourself Thin, Smith helps you uncover the root of your struggle and address the spiritual or emotional issues tied to your eating behavior. By applying the strategies outlined in this book, you will have the tools you need to take control of your weight, and thus your health, and experience the joy of having your dream body. Divided into four parts, Smith’s book uncovers the five psychological stages required to lose weight and keep it off. Smith also introduces the all-new SUCCESS System detailing the mental habits and approaches necessary for permanent weight loss. Filled with inspiring, motivational success stories and user-friendly principles that provide the guidance you need to eat in a manner that helps the body burn fat and lose weight, Think Yourself Thin makes long-term weight loss a reality by starting with what matters most.

    Today, at nearly 50 years old, Sheri Rose is healthy and free. More than a half a million women have been set free through this life changing teaching.You can win this diet war once and for all! Sheri Rose Shepherd walks through each day with you, supporting you with 30 days of life changing devotions, heartwarming stories, creative cooking, and a daily dose of Scripture to keep you on track. The treasures of truth found in these pages will transform the way you see yourself forever.It's time to get your girlfriends together and become the best version of you! God loves you and will be with you every step of the way.

    In this extract from the bestselling book Don’t Lose Out, Work Out!, Rujuta explodes many myths about exercising – spot reduction, weight training leading to brawn, the 100 Suryanamaskar routine, etc. – and pushes you to do it the right way, right away!

    But what you can’t see on television is the even more incredible physical transformation that takes place on the inside, as Biggest Losers radically change their health and quality of life through diet, exercise, and lifestyle changes. The Biggest Loser: 6 Weeks to a Healthier You brings the Ranch into your home and gives you the same tools, medical advice, nutrition tips, and exercise instruction that the contestants receive there. In just 6 weeks, you can change your future and make strides toward preventing and reversing conditions such as diabetes, heart disease, and high blood pressure. You’ll also learn how to:• Boost your mood and brainpower with simple yoga poses and omega-3 rich foods like the Veggie Cheese Omelet and Mexican Turkey Burger.• Protect yourself from colds and flus by enhancing immunity with the power of vitamins A and C, found in the Southern Start breakfast and Fire-Roasted Tomato Soup.• Cut your cancer risk with strength training and the power antioxidants, like those in the Bye-Bye Blues Smoothie and Berrylicious Oatmeal.• Help prevent heart disease by getting plenty of aerobic exercise and trimming saturated fat from your diet with lean protein dishes like the Sweet Pepper Chicken Sandwich and Egg White Bites. With delicious recipes, easy-to-follow meal plans, and 6 weeks of exercises to get you moving, The Biggest Loser: 6 Weeks to a Healthier You helps you lose pounds—and gain a lifetime of good health.