This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

    From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

    This guide will take you step-by-step with all of the Kindle Fire’s features including setup, navigating each tab, play music and videos, read eBooks, and download and use apps.Each chapter contains detailed instructions complete with screenshots, tips, tricks, and shortcuts to quickly get up to speed and more. Additionally, this guide shows you how to and where to receive FREE books, music, videos, and apps you can immediately start using on your Kindle Fire: you may never pay another cent for Kindle content again – download this guide to your Kindle Fire today!Michael Gallagher is the author of several bestselling Kindle “how-to” guides, and his title “Free Kindle Books and How to Find Them” has been the #1 Kindle reference guide for over two years, garnering #53 and #72 on the Top 100 Kindle bestseller lists for all Kindle book titles in 2010 and 2011, respectively. His “Kindle Books and Tips” blog has been the #1 bestselling subscription blog in the Amazon Kindle Store since 2010. You can visit his author page on the Amazon website at http://www.amazon.com/author/gallagher

    But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In "Designing with the Mind in Mind," Jeff Johnson, author of the best selling "GUI Bloopers," provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

    No one understands this better than Betty Halbreich. She's seen firsthand that putting on clothes is as much—if not more—about the mind as it is about the body. Each day, her dressing room at Bergdorf Goodman is filled with women searching for something. They may think they're merely shopping for a new dress, but, as Betty knows, sometimes they're really shopping for a whole new life. Whatever these women are seeking, Betty is sure to help them find it.With simple instructions and witty asides, Betty takes her experience out of the dressing room and puts it into readers' hands. Follow her through the years and through the stores as she sheds light on such fashion conundrums as how to break up with the color black, what to wear on "Casual Fridays," what "black-tie" really means, and how to wear just about any accessory.Betty elevates shopping and dressing to an art form, yet she makes you realize how simple it really is to look fabulous. She is truly a fashion therapist, dispensing wisdom, wit, and advice on how to enhance your natural beauty, build a more confident self-image, and, most of all, have a little fun while doing it.With more than 200 black-and-white illustrations

    Consultant Brown describes the ten basic deliverables as belonging to three basic types, thereby making it much easier to sort out who gets what and when. He wo

    This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

    In this powerful collection of writing guru Natalie Goldberg's poetry and paintings, the celebrated author of Writing Down the Bones focuses her attention on the shifting rhythms of interior life in poems that bring a Zen-like insight into the wondrous simultaneity of all things past, present, and future. With the same uncompromising integrity and commitment of Natalie Goldberg's bestselling books on creativity and writing, full-color reproductions of the her brilliant original paintings, and the introductory essay "How Poetry Saved My Life," Top of My Lungs gives the reader complete access to a compelling vision, one that is both simple and complex, both withdrawn from and full of life.

    Simple and bold or capable of the most exquisite effects of tonal gradation, this elegant black-and-white artwork sustains no loss in reproduction and is a perfect complement to typography. 1,419 clear wood engravings present, in natural, lifelike poses, over 1,000 species of animals. Included are many different versions of the familiar animals most wanted and used by commercial artists and craftsmen. Arranged according to the following seven categories, the illustrations portray mammals, birds, reptiles, amphibians, fish, insects, and other invertebrates. Selected for their visual impact and usability by artist-collagist Jim Harter, these illustrations form one of the most extensive, royalty-free pictorial sourcebooks of animals ever assembled for the specific use of illustrators, graphic designers, craftspeople, decoupeurs, and collagists. Captions give modern common-name identifications, and a thorough index provides immediate access to individual animal pictures. Because of the accuracy and detail of most of the renderings, naturalists will also enjoy browsing through this volume and using it for illustrative purposes.

    Think like a customer for a moment. We’re talking about design as a total concept—not just about how a product looks, but how the product operates, how it sounds, and how it feels. Also included in this idea of design is the quality of your purchase experience, of what happens when you actually open up the box, how you start to feel, and what all this communicates to you. And of course, there is the chain of events through which you became aware of the product. This is part of the design connection too—what all those touch points mean to you as a customer.The stark reality is that very few companies actually understand how to create great design, and even fewer know how to use design as a complete strategy starting with the ideal customer experience, and then building an internal supply chain to deliver in a way that exceeds expectations. When you do this, you will create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance.Delivering great design takes awareness, creativity, diligence and determination. The secret to doing it: build a truly design-driven business from top to bottom, in which design is central to everything you do.Do You Matter? shows how to do precisely this. Renowned industrial designer Robert Brunner (Former Apple Industrial Design Director) and corporate consultant Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You’ll learn what it really means to be “design-driven” and how that translates into action at companies like Nike, Apple, BMW, IKEA and many others. You’ll learn techniques for managing your entire experience supply chain; how to define effective design strategies; and learn how to manage design from the top, encouraging “risky” design innovations that lead to creating entirely new markets.The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.Read this book and put the principles to work. Do this and you will be able to not only play the game, you’ll be able change the game, your company, your life and make a difference in the lives of others—really!Even if you are not in the business of creating products and services per se, this is a book everyone can enjoy (even your mother). It is a great read filled with stories of triumph, serendipity and missed opportunities. In addition to expanding the way you think about the role of design in your life, it will help you to be a delighted consumer.

    Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

    The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.

    Even if you don't immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today. These ideas are summed up in his 'ten principles' of good design: good design is innovative, useful, and aesthetic. Good design should be make a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.In that spirit, this monograph is as little book as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams' life and his work. It is a must-have book for anyone interested in Rams' work, his legacy, and his ideas about how to live.

    So, You’re A Creative Genius… Now What? is here to help you take control of your destiny, follow your own path, and open your own creative studio anywhere. Divided into two parts, YOU and THEM, this fun book teaches you how creative freelancing can bankroll your own artistic dreams. Whether you’re an artist, writer, filmmaker, or musician, So, You’re A Creative Genius… Now What? will help you conquer that Creative Genius within.