Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    This work is both entertaining and thought-provoking. Great food for thought and (dare we say) conversation starters for your own debates with friends. Scroll up and click Buy Now and you can start reading immediately. If you don't have a Kindle, no problem! You can read this e-book on any device using Amazon's free Kindle app.

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    This approach will captivate students and encourage them to think critically about the nature of public administration today. Introducing Public Administration provides students with a solid, conceptual foundation in public administration, and contains the latest information on important trends in the discipline. To further engage students and deepen interest in its narrative, the text uses unique chapter-opening vignettes called Keynotes, chapter ending case studies, and a series of boxes throughout that offer real-life excerpts and alternative theories.

    Wright Thompson, many times included in this volume over the years, takes his turn at the helm by curating this exceptional collection. The only shared trait among these diverse pieces is the extraordinarily high caliber of writing, but collectively they tap into the pure passion that can only come from sports. And for all aspiring sports writers, says Thompson, “these selections are both road map and compass.”  The Best American Sports Writing 2015 includesDon Van Natta Jr., Chris Ballard, Katie Baker, Christopher Beam, Wells Tower, Seth Wickersham, Ariel Levyand others WRIGHT THOMPSON, guest editor, started his sports writing career as a student at the University of Missouri, where he covered sports for the Columbia Missourian. He interned at the Times-Picayune in New Orleans and worked as the LSU beat writer. He then moved to the Kansas City Star, where he covered a wide variety of sports. In 2006 he joined ESPN.com and ESPN: The Magazine as a senior writer. He lives in Oxford, Mississippi. GLENN STOUT, series editor for The Best American Sports Writing since its inception, is the author of Young Woman and the Sea and Fenway 1912. He serves as the long-form editor for SB Nation and lives in Alburgh, Vermont.

    For two years, he deputised for the then Foreign Secretary, now Prime Minister. Few are more attuned to Boris’s strengths and weaknesses as a minister and his suitability for high office than the man who helped clear up his mistakes.Riotously candid, these diaries cover the most turbulent period in recent British political history – from the eve of the referendum in 2016 to the UK’s eventual exit from the EU. As two prime ministers fall, two general elections unfold and a no-confidence vote is survived, Duncan records a treasure-trove of insider gossip, giving biting and often hilarious accounts of petty rivalries, poor decision-making, big egos, and big crises.Nothing escapes Alan’s acerbic gaze. Across these unfiltered daily entries, he builds a revealing and often profound picture of UK politics and personalities. A rich seam of high politics and low intrigue, this is an account from deep inside the engine room of power.

    A fun read, salt and peppered, with the science behind distilling. This authoritative guide book introduces whiskey-making in a easy step-by-step process.

    Don’t miss a single Donna Leon Brunetti book and read them all in order.More than just a list, each Brunetti novel listed includes a summary. This is exactly the reference you need to make sure you don’t miss a book or story and you get a chance to read each one in the best reading orderGuido Brunetti novels are listed im best reading order, chronological order, with a summaries, a checklist, and links to purchase from Amazon. Complete and accurateMade for KindleMore than just a list A great reference for Donna Leon FansBooks and stories listed by publication dateEach is shown with their numerical place in each seriesEvery book and story includes a short summary At the end of this quick reference guide is a simple checklist of all the Guido Brunetti books and stories. Use your Kindle highlighting feature to mark of the stories you’ve completed.COPYRIGHT COMPLIANCE: No portions of the books mentioned have been reproduced here other than book and story titles and short summaries, which is in compliance with the United States Copyright Office circular 34. Scroll up and grab a copy today.

    From stark warnings against the threat of totalitarianism to celebrations of independence long fought for, & from rallying calls for political change to passionate defences of moral principles, Hywel Williams' choice of speeches is richly eclectic in scope. This is an anthology with many voices: dictators & democrats, liberals & conservaatives, nationalists & internationalists, soldiers & peace-makers, statesmen & entrepreneurs.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

    Each case includes an extended discussion, definition of terms, clinical pearls, and USMLE format review questions. This interactive learning system is proven to improve shelf-exam scores and helps students to learn in the context of real patients insted of simply memorizing.

    The strengths of the book rest in the application of theoretical perspectives to current real world activities related to criminal justice issues. New technology and cases are also incorporated, bringing the book and reader together in current issues. CJ Ethics & Professionalism Boxes stress the importance of ethical behavior for the criminal justice professional. New Juvenile Justice chart details the flow of events in the juvenile justice system. An added CD provides additional and in-depth coverage of important issues and background material found in book. Also includes full opinions of important U.S. Supreme Court cases covered in the chapters. Criminal justice professionals.

    A dark plan, put into place centuries ago, has come to fruition. Consider Battle Hymn your wake-up call...Painstakingly researched through hundreds of sources and interviews, Battle Hymn rips the cover off the invisible government that controls our leaders and soon, our very lives. Composed of just a few hundred powerful but unelected people, this elite cadre seeks to create a one-world government to complete its already advanced globalist plans to end the sovereignity of all nations--including the United States. Its ultimate goal is complete control through a New-World Order where a socialist dictatorship ensures that every citizen is tagged, mollified and productive.

    The first U.S. history survey to incorporate sustained attention to cultural history, the text is also known for its innovative coverage of public health, the environment, and the West--including Native American history.The Sixth Edition presents increased global coverage and a new comparative feature, "Beyond America: Global Interactions," which provides an international context for significant developments in the United States. A range of student oriented pedagogical features, including focus questions and an online glossary, makes this edition even more accessible. The authors continue to explore the enduring vision of the American people, a vision they describe as "a shared determination to live up to the values that give meaning to America."