Managerial Accounting


Ray H. Garrison - 1976
    This book focuses on three qualities: relevance, balance and clarity.

An Introduction to Theories of Learning


Matthew H. Olson - 1982
    Accessible for undergraduates yet thorough enough for graduate students, this comprehensive text defines learning and shows how the learning process is studied. The text places learning in its historical perspective, giving students an appreciation for the figures and theories that have shaped 100 years of learning theory research.

Pasteur's Quadrant: Basic Science and Technological Innovation


Donald E. Stokes - 1996
    This view was at the core of the compact between government and science that led to the golden age of scientific research after World War II—a compact that is currently under severe stress. In this book, Donald Stokes challenges Bush's view and maintains that we can only rebuild the relationship between government and the scientific community when we understand what is wrong with that view.Stokes begins with an analysis of the goals of understanding and use in scientific research. He recasts the widely accepted view of the tension between understanding and use, citing as a model case the fundamental yet use-inspired studies by which Louis Pasteur laid the foundations of microbiology a century ago. Pasteur worked in the era of the "second industrial revolution," when the relationship between basic science and technological change assumed its modern form. Over subsequent decades, technology has been increasingly science-based. But science has been increasingly technology-based--with the choice of problems and the conduct of research often inspired by societal needs. An example is the work of the quantum-effects physicists who are probing the phenomena revealed by the miniaturization of semiconductors from the time of the transistor's discovery after World War II.On this revised, interactive view of science and technology, Stokes builds a convincing case that by recognizing the importance of use-inspired basic research we can frame a new compact between science and government. His conclusions have major implications for both the scientific and policy communities and will be of great interest to those in the broader public who are troubled by the current role of basic science in American democracy.

Invitation to Psychology


Carole Wade - 1998
    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

A Child's World: Infancy Through Adolescence


Diane E. Papalia - 1992
    In the warmly-written and engaging style that has become their hallmark, Diane Papalia and Ruth Feldman continue to provide a chronological view of child development; the new edition expands the coverage of cultural and historical influences on development, highlights the latest research in cognitive neuroscience and evolutionary theory, and features a new and improved Visual Assets Database for instructors.

Introduction to Logic


Irving M. Copi - 1953
    Many new exercises introduced in this edition help supplement and support explanations, aid in review, and make the book visually stimulating. This edition also includes a revised Logic tutorial on CD-Rom--further simplifying the study of logic. Includes many fascinating illustrations taken from the history of science as well as from contemporary research in the physical and biological sciences, plus introduces an abundance of new exercises throughout, complete with solutions for the first exercise in a set. Appropriate for those in business, education, political, or psychology careers.

Understanding Digital Signal Processing


Richard G. Lyons - 1996
    This second edition is appropriate as a supplementary (companion) text for any college-level course covering digital signal processing.

Understanding Human Behavior and the Social Environment


Charles Zastrow - 1987
    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.

Electronic Devices (Conventional Current Version)


Thomas L. Floyd - 1984
    Floyd is well known for straightforward, understandable explanations of complex concepts, as well as for non-technical, on-target treatment of mathematics. The extensive use of examples, Multisim simulations, and graphical illustrations makes even complex concepts understandable. From discrete components, to linear integrated circuits, to programmable analog devices, this books¿ coverage is well balanced between discrete and integrated circuits. Also includes focus on power amplifiers; BJT and FET amplifiers; advanced integrated circuits–instrumentation and isolation amplifiers; OTAs; log/antilog amplifiers; and converters. Thorough coverage of optical topics–high intensity LEDs and fiber optics. Devices sections on differential amplifiers and the IGBT (insulated gate bipolar transistor) are now included. For electronics technicians.

Applied Predictive Modeling


Max Kuhn - 2013
    Non- mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic statistical ideas, such as correlation and linear regression analysis. While the text is biased against complex equations, a mathematical background is needed for advanced topics. Dr. Kuhn is a Director of Non-Clinical Statistics at Pfizer Global R&D in Groton Connecticut. He has been applying predictive models in the pharmaceutical and diagnostic industries for over 15 years and is the author of a number of R packages. Dr. Johnson has more than a decade of statistical consulting and predictive modeling experience in pharmaceutical research and development. He is a co-founder of Arbor Analytics, a firm specializing in predictive modeling and is a former Director of Statistics at Pfizer Global R&D. His scholarly work centers on the application and development of statistical methodology and learning algorithms. Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. Addressing practical concerns extends beyond model fitting to topics such as handling class imbalance, selecting predictors, and pinpointing causes of poor model performance-all of which are problems that occur frequently in practice. The text illustrates all parts of the modeling process through many hands-on, real-life examples. And every chapter contains extensive R code f

Understanding Business


William G. Nickels
    We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Nutrition: Concepts and Controversies


Frances Sizer - 1991
    Its colorful design and conversational writing style make it appealing and accessible to students and has made it the leading Nutrition text for the non-majors or mixed majors/non-majors introductory course.

Research Methods in Psychology


John J. Shaughnessy - 1985
    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)


Jiawei Han - 2000
    Not only are all of our business, scientific, and government transactions now computerized, but the widespread use of digital cameras, publication tools, and bar codes also generate data. On the collection side, scanned text and image platforms, satellite remote sensing systems, and the World Wide Web have flooded us with a tremendous amount of data. This explosive growth has generated an even more urgent need for new techniques and automated tools that can help us transform this data into useful information and knowledge.Like the first edition, voted the most popular data mining book by KD Nuggets readers, this book explores concepts and techniques for the discovery of patterns hidden in large data sets, focusing on issues relating to their feasibility, usefulness, effectiveness, and scalability. However, since the publication of the first edition, great progress has been made in the development of new data mining methods, systems, and applications. This new edition substantially enhances the first edition, and new chapters have been added to address recent developments on mining complex types of data- including stream data, sequence data, graph structured data, social network data, and multi-relational data.A comprehensive, practical look at the concepts and techniques you need to know to get the most out of real business dataUpdates that incorporate input from readers, changes in the field, and more material on statistics and machine learningDozens of algorithms and implementation examples, all in easily understood pseudo-code and suitable for use in real-world, large-scale data mining projectsComplete classroom support for instructors at www.mkp.com/datamining2e companion site

Microeconomics


Jeffrey M. Perloff - 1998
    Beginning at the intermediate level and ending at a level appropriate for the graduate student, this is a core text for upper level undergraduate and taught graduate microeconomics courses.