Whether you are a student of medicine or biology, an artist, an athlete, or simply dying to know what your physician means when he mentions your plexus or your humerus, this is the quickest route to get under your own skin. Or, indeed, to understand exactly how your own skin works. Dissecting the detail of everything from your bones to your brain into 30-Second summaries, using no more than two pages, 300 words, and one picture, this is the hip way to understand the basic structures and systems that are you. Illustrated with gory graphics and supported by biographies of medical pioneers, time lines, and glossaries, it's the book of body parts that would have kept Burke and Hare in at nights.

    Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. 30-Second Physics tackles the big ideas behind life as we know it, from electromagnetic waves that enable us to connect in an instant from opposite ends of the earth to the gravity that keeps our feet firmly on the ground. In a world where physics is an everyday essential and new quantum developments make headline news, you need to know your atoms from your anti-matter and learn just enough to speak with fluidity about Fluid Dynamics and be certain about the Uncertainty Principle. Here is the fastest way to get up to speed with rocket science and the rest.

    We’ll look at what identical twins can teach us about the epigenetic effects of our environment and experiences, why certain genes are 'switched on' or off at various stages of embryonic development, and how scientists have reversed the specialization of cells to clone frogs from a single gut cell. In Introducing Epigenetics, Cath Ennis and Oliver Pugh pull apart the double helix, examining how the epigenetic building blocks and messengers that interpret and edit our genes help to make us, well, us.

    

    While unraveling the inner workings of the human mind it also introduces many of the luminaries in the field along the way, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?Wundt's introspection --Watson's behaviorism --Psychoanalysis - Profile: Sigmund Freud --The cognitive revolution --Evolutionary psychology --Positive psychology --Piaget's stages --Vygotsky's zone --Birth order --Profile: Jean Piaget --Harlow's monkeys --Kohlberg's moral stages --Neuroplasticity --Ekman's universal emotions --Festinger's boring task --James-Lange theory of emotion --Profile: William James --Damasio's emotional decision making --Wason's confirmation bias --Baumeister's ego depletion --Kahneman & Tversky's prospect theory --The bystander effect --Jansi's groupthink --Allport's contact hypothesis --Zimbardo's prison --Profile: Stanley Milgram --Milgram's obedience study --Stereotype threat --Follow the leader --The Lake Wobegon effect --The big five --Fundamental attribution error --Profile: Hans Eysenck --Nature via nurture --The Flynn effect --Ericsson's 10,000-hour rule --Nominative determinism --Sperry's split brains --Seligman's prepared learning --Charcot's hysteria --Rosenhan's insane places --Profile Aaron Beck --Kapur's aberrant salience --Maslow's humanistic psychology --Beck's cognitive therapy --Extreme male brains --The placebo effect --Pavlov's dogs --Sapir-Whorf hypothesis --Chomsky's universal grammar --Loftus's false memories --Profile: Elizabeth Loftus --Embodied cognition --Broadbent's bottleneck --Miller's seven --Consciousness

    Inheritance Conventional wisdom dictates that our genetic destiny is fixed at conception. But Dr. Moalem's groundbreaking book shows us that the human genome is far more fluid and fascinating than your ninth grade biology teacher ever imagined. By bringing us to the bedside of his unique and complex patients, he masterfully demonstrates what rare genetic conditions can teach us all about our own health and well-being. In the brave new world we're rapidly rocketing into, genetic knowledge has become absolutely crucial. Inheritance provides an indispensable roadmap for this journey by teaching you: -Why you may have recovered from the psychological trauma caused by childhood bullying-but your genes may remain scarred for life. -How fructose is the sugar that makes fruits sweet-but if you have certain genes, consuming it can buy you a one-way trip to the coroner's office. -Why ingesting common painkillers is like dosing yourself repeatedly with morphine-if you have a certain set of genes. -How insurance companies legally use your genetic data to predict the risk of disability for you and your children-and how that impacts the coverage decisions they make for your family. -How to have the single most important conversation with your doctor-one that can save your life. And finally: -Why people with rare genetic conditions hold the keys to medical problems affecting millions. In this trailblazing book, Dr. Moalem employs his wide-ranging and entertaining interdisciplinary approach to science and medicine-- explaining how art, history, superheroes, sex workers, and sports stars all help us understand the impact of our lives on our genes, and our genes on our lives. Inheritance will profoundly alter how you view your genes, your health--and your life.

    Via fascinating case studies and discoveries, they unravel our understanding of human behaviours and beliefs, including how witchcraft has been used to justify misfortune, and debunk old-fashioned ideas about “race” based upon the latest genetic research. They even share what our bathroom tells us about our concept of the body – and ourselves.   From our evolutionary ancestors, through our rites of passage, to our responses to globalization, Hendry and Underdown provide the essential first step to understanding the world as an anthropologist would – in all its diversity and commonality.

    Along with biographies of the chemists who transformed scientific knowledge, here is your quickest way to know your plutonium from your europium.

    He was also a memoirist who wrote with honesty and humor about the remarkable and strange encounters and experiences that shaped him (Uncle Tungsten, On the Move, Gratitude). Sacks, an Oxford-educated polymath, had a deep familiarity not only with literature and medicine but with botany, animal anatomy, chemistry, the history of science, philosophy, and psychology. The River of Consciousness is one of two books Sacks was working on up to his death, and it reveals his ability to make unexpected connections, his sheer joy in knowledge, and his unceasing, timeless project to understand what makes us human.

    The book is suitable for use as a text in similar overview courses about genes and social issues or genes and disease. It gives a good overview of the developments and status of this field for a wide range of biomedical researchers, physicians, and students, especially those interested in the prospects for the new, genetics-based personalized medicine.

    Indeed, these tiny structures inside our cells are important beyond imagining. Without mitochondria, we would have no cell suicide, no sculpting of embryonic shape, no sexes, no menopause, no aging.In this fascinating and thought-provoking book, Nick Lane brings together the latest research in this exciting field to show how our growing insight into mitochondria has shed light on how complex life evolved, why sex arose (why don't we just bud?), and why we age and die. These findings are of fundamental importance, both in understanding life on Earth, but also in controlling our own illnesses, and delaying our degeneration and death. Readers learn that two billion years ago, mitochondria were probably bacteria living independent lives and that their capture within larger cells was a turning point in the evolution of life, enabling the development of complex organisms. Lane describes how mitochondria have their own DNA and that its genes mutate much faster than those in the nucleus. This high mutation rate lies behind our aging and certain congenital diseases. The latest research suggests that mitochondria play a key role in degenerative diseases such as cancer. We also discover that mitochondrial DNA is passed down almost exclusively via the female line. That's why it has been used by some researchers to trace human ancestry daughter-to-mother, to "Mitochondrial Eve," giving us vital information about our evolutionary history.Written by Nick Lane, a rising star in popular science, Power, Sex, Suicide is the first book for general readers on the nature and function of these tiny, yet fascinating structures.

    

    As recently as 1918, a pandemic of influenza claimed over 50 million lives worldwide. The advent of drugs and vaccines led to an era of hope when we thought our battles with infectious disease were won, but our optimism has been eroded by the recognition that many pathogens have the capacity to transform themselves and escape our efforts to eradicate them. Are we now facing an inevitable repeat of a calamity such as the 1918 influenza pandemic or the Black Death? Can we anticipate and thwart such an event, or are we wilfully creating the conditions that would promote the emergence of new and highly virulent human infectious disease?Sunetra Gupta is Professor of Theoretical Epidemiology at the University of Oxford specialising in infectious diseases. She holds a bachelor's degree from Princeton University and a Ph.D. from the University of London. She has been awarded the Scientific Medal by the Zoological Society of London and the Royal Society Rosalind Franklin Award for her scientific research. She is also a novelist whose books have been awarded the Sahitya Akademi Award, the Southern Arts Literature Prize, shortlisted for the Crossword Award, and longlisted for the DSC and Orange Prizes.

    That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge?30-Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet the founding fathers of modern economics such as Adam Smith, David Ricardo, and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate "crash" course in economic theory.

    No other living things combine their elegant simplicity with their incredibly complex role: Bacteria keep us alive, supply our food, and regulate our biosphere. We can't live a day without them, and no chemical, antibiotic, or irradiation has ever successfully eradicated them. They're our partners, like it or not--even though some of them will happily kill us. Allies and Enemies tells the story of this amazing, intimate partnership. Authored by Anne Maczulak, a microbiologist who's hunted and worked with an extraordinary array of bacteria, this book offers a powerful new perspective on Earth's oldest creatures. You'll discover how bacteria work, how they evolve, their surprising contributions and uses, the roles they've played in human history, and why you can't survive without them. No form of life is more important, and in Maczulak's hands, none is more fascinating. Outlasted, outnumbered, outsmarted They've been here four billion years--and they even outnumber you in your own body How bacteria keep you alive... ...and how to keep them from killing you "Humans Defeat Germs!" But not for long... The Invisible Universe The stunning hidden relationships between bacteria and the rest of nature