100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Structure & Surprise: Engaging Poetic Turns


Michael Theune - 2007
    Michael Theune's breakthrough concept encourages students, teachers, and writers to use structure as a tool to see the fundamental affinities between strikingly different kinds of poetry and radically different literary eras. The book includes examination of the mid-course turn and the elegy, as well as the ironic, concessional, emblem, and retrospective-prospective structures, among others. In addition, 14 contemporary poets provide an example of and commentary on their own work.

Into Wine: An Invitation to Pleasure


Olivier Magny - 2013
    He's passionate about making wine more fun and its culture more accessible.Reading this book, you will certainly learn profusely about wine, but you will also learn about all sorts of things far beyond wine that you never knew were connected. You will discover that wine is an eye opening window into our world.INTO WINE is a journey - one that will appeal to anyone with an interest in wine - from the complete novice to the most seasoned drinker. Santé! (Amazon Description)

The Best of the Best of Uncle John's Bathroom Reader (Uncle John's Bathroom Reader Series)


Bathroom Readers' Institute - 2008
    Result: pure bathroom-reading bliss! You’re just a few clicks away from the most hilarious, head-scratching material that has made Uncle John’s Bathroom Reader an unparalleled publishing phenomenon. As always, the articles are divided into short, medium, and long for your sitting convenience. So treat yourself to the best of history, science, politics, and pop culture--plus the dumbest of the dumb crooks, the strangest of the strange lawsuits, and loads more, including . . .- The Barbados Tombs- The Lonely Phone Booth- The Origin of the Supermarket- The History of the IQ Test- Robots in the News- Tennessee’s Body Farm- Happy Donut Day!- The Origin of Nachos- The Birth of the Submarine- A Viewer's Guide to Rainbows- How the Mosquito Changed HistoryAnd much, much more!

Mastering Amazon Descriptions: An Author's Guide


Brian D. Meeks - 2019
    From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

Obedience in Finances


Kenneth E. Hagin - 1983
    Learn the importance of obedience to God's Word in planting seed for finances.

When You're Expecting Twins, Triplets, or Quads 4th Edition: Proven Guidelines for a Healthy Multiple Pregnancy


Barbara Luke - 2017
    As a woman pregnant with more than one baby, you're feeling all these things . . . only more so! In When You're Expecting Twins, Triplets, or Quads, Dr. Barbara Luke, an acknowledged expert on the prenatal care of multiples, outlines a practical, nutrition-based program to keep you and your babies healthy, and she offers a comprehensive tour of what you can expect during your unique pregnancy and childbirth experience. Women who follow this program have significantly fewer complications during pregnancy—and their babies are born weighing 20 to 35 percent more than the average twin, triplet, or quad. Included is crucial information on:· Finding a qualified maternal/fetal medicine specialist · Dietary guidelines for maximizing birthweight · Safe limits on exercise, physical activity, and work · Taking a leave from your job and negotiating the best deal · Reducing your risk for pregnancy complications · Recognizing the signs of preterm labor and what to do about them · What to expect during and after delivery · Feeding and caring for your newborns . . . and yourself · Getting back into shape after delivery

Total Baseball: The Ultimate Baseball Encyclopedia


John Thorn - 1989
    the eighth edition of Total Baseball: the ultimate baseball encyclopedia is the most striking, compelling and comprehensive single volume ever devoted to America's pastime.

The Stark Truth: The Most Overrated and Underrated Players in Baseball History


Jayson Stark - 2007
    But how about Alex Rodriguez, Jeter's teammate, former American League MVP, and probable future Hall of Famer? Many would argue he's even better than Jeter. And what about Jeter's seemingly unassailable status as one of the greatest Yankees of all time? Such discussions highlight one of the great joys of being a baseball fan: arguing over who's really great and who falls just short, who doesn't get the respect he deserves and who gets too much. In other words, who's overrated and who's underrated. In The Stark Truth, baseball analyst, writer, and researcher Jayson Stark of ESPN considers the entire history of professional baseball and picks the most overblown and underappreciated players in the history of the game. His results, based on extensive research using both traditional and more modern methods of evaluating baseball players and performance, are provocative, entertaining, and go a long way toward settling many of baseball's most persistent debates. No book can hope to settle every baseball argument, but The Stark Truth: The Most Overrated and Underrated Players in Baseball History takes one of baseball's most enduring debates and provides some compelling and stunning clarity.

Kobold Guide to Plots & Campaigns (Kobold Guides Book 6)


Margaret WeisRobert J. Schwalb - 2016
     Kobold Guide to Plots & Campaigns shows how to begin a new campaign, use published adventures or loot them for the best ideas, build toward cliffhangers, and design a game that can enthrall your players for month or even years. Want to run an evil campaign, or hurl the characters into unusual otherworldly settings? Want to ensure that you're creating memorable and effective NPCs and villains? We've got you covered. Complete with discussions on plotting, tone, branching storytelling, pacing, and crafting action scenes, you'll find all the tips and advice you need to take on the best role in roleplaying--and become an expert gamemaster, too! Featuring essays by Wolfgang Baur, Jeff Grubb, David "Zeb" Cook, Margaret Weis, Robert J. Schwalb, Steve Winter, and other game professionals.

Ink: The Not-Just-Skin-Deep Guide to Getting a Tattoo


Terisa Green - 2005
    For anyone who's considered joining the tribe of the tattooed.This fun, fact-filled, fascinating guide includes information on choosing the perfect tattoo, finding a tattoo artist, staying health-conscious, long-term effects, and much more.

Book of the Bitch


J.M. Evans - 1994
    BOOK OF THE BITCH: A Complete Guide to Understanding and Caring for Bitches

Characters and Viewpoint


Orson Scott Card - 1988
    Use them to pry, chip, yank and sift good characters out of the place where they live in your memory, your imagination and your soul.Award-winning author Orson Scott Card explains in depth the techniques of inventing, developing and presenting characters, plus handling viewpoint in novels and short stories. With specific examples, he spells out your narrative options–the choices you'll make in creating fictional people so "real" that readers will feel they know them like members of their own families.You'll learn how to: draw the characters from a variety of sources, including a story's basic idea, real life–even a character's social circumstances make characters show who they are by the things they do and say, and by their individual "style" develop characters readers will love–or love to hate distinguish among major characters, minor characters and walk-ons, and develop each one appropriately choose the most effective viewpoint to reveal the characters and move the storytelling decide how deeply you should explore your characters' thoughts, emotions and attitudes

Write The Fight Right


Alan Baxter - 2011
    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

The Century vocabulary builder


Garland Greever - 2003
    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.