Strangers To Superfans: A Marketing Guide to The Reader Journey


David Gaughran - 2018
     Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

House of Music: Raising the Kanneh-Masons


Kadiatu Kanneh-Mason - 2020
    

The Simple Six: The Easy Way to Get in Shape and Stay in Shape for the Rest of your Life


Clinton Dobbins - 2018
    Free of all the usual filler and hype, The Simple Six is a real program, for real people, offering real results. The unique programming method found only in The Simple Six is based on the idea that repeating a small amount of work consistently can lead to great changes in the way you look, the way you feel, and the way you think about fitness and exercise.  If you're looking for a simple, straightforward way to build a strong, balanced, and capable physique, then The Simple Six is for you. The Simple Six truly is the easy way to get in shape and stay in shape for the rest of your life!

The History of Britain in 50 Events


Stephan Weaver - 2015
    Inside you will learn about… - The Foundation of London- The Great Viking Invasion- The Battle of Hastings- The Black Death- The Battle of Waterloo- The Last Public HangingAnd much more!

Grammar for IELTS


Diana Hopkins - 2006
    It includes a wide range of IELTS tasks from the Academic and General Training Reading, Writing and Listening modules, and contains helpful grammar explanations and a grammar glossary. A Student's Book 'without answers' is also available.Work through the units or focus on areas that need more practice. The answer key includes tape scripts and model writing answers. The book comes with a CD containing all the listening material.

How to Attract Money Using Mind Power: A Concise Guide to Manifesting Abundance, Prosperity, Financial Success, Wealth, and Well-Being


James Goi Jr. - 2007
    Through it, you will experience more color and texture in the treatment of this important subject, and you will deepen your feel for the life-changing concepts and techniques.If you are serious about attracting a lot more money into your life, this book should be on your bookshelf right alongside How to Attract Money Using Mind Power. And although this is indeed a companion book, you can benefit greatly from reading it even if you haven’t read the original work. All on its own, this book will give you sufficient knowledge to totally transform your financial circumstances and attract all the money you can handle. Table of Contents: 1. Desire2. Belief3. Expectancy4. Money Mindset5. Money Goals6. Think End Results7. Think and Feel As If8. Speak As If9. Act As If10. Affirmations11. Visualization12. Environment13. Organization14. Laws of Money15. Intuition16. Plans17. Right Livelihood18. Self-Image19. Personal Energy20. Radiate Financial IncreaseAttracting more money, manifesting wealth, creating a life of prosperity, abundance, and affluence—these are things anyone can accomplish, but relatively few do. The difference between the haves and the have nots? It’s a mental difference. It all starts in the mind, with the power of thought. This book will teach you how to think in a way that will propel you down your road to success, achievement, and financial freedom.

Accelerated Spanish: Learn fluent Spanish with a proven accelerated learning system


Timothy Moser - 2016
    Maybe you learned Spanish verb conjugations and lists of vocabulary, but you still can't speak the language.The Accelerated Spanish system is completely different: You can learn fluent Spanish with a step-by-step system that begins with the fundamentals of the Spanish language, moving from there into actual conversational fluency.This first volume will teach you to think like a Spanish speaker and give you the vocabulary that makes up 50% of the Spanish language.

The Self-Learning Blueprint: A Strategic Plan to Break Down Complex Topics, Comprehend Deeply, and Teach Yourself Anything (Learning how to Learn Book 3)


Peter Hollins - 2019
    That’s why you need a blueprint to point you in the right direction and make sure that you are moving forward. The skill of self-learning is the ability to change your circumstances and get from Point A to Point B. The Self-Learning Blueprint is the compass that will get you to Point B. Numerous scientifically-proven techniques are covered, as well as an overarching set of plans to ensure that you synthesize and truly understand new information. We all think we know how to learn, but the truth is, we don’t know much beyond taking notes and re-reading them. This won’t get you where you want to go. Learn how to learn from the ground up, all by yourself, on any subject matter. This goes beyond simple improved study skills - you will understand the nature of information itself. Become an auto-didact: higher grades, better job prospects, more goals achieved, and the key to unlocking all doors in life. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Exact step-by-step methods to structure your learning and avoid information overload. • The four pillars of self-learning for expertise and comprehension. • Learning myths and the only thing you DO need for learning. • How the 50-50 Rule ensures memorization. Make sure you’re not wasting your time with sub-optimal techniques. • How to combine old and new information to learn. • 10 question types to unlock deeper understanding. • The role of buoyancy, failure, and confidence in learning. Work and learn smarter by scrolling up and clicking the BUY NOW BUTTON at the top of this page. This is the third book in the “Learning how to Learn” series as listed below: 1.The Science of Self-Learning: How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education 2.The Science of Rapid Skill Acquisition: Advanced Methods to Learn, Remember, and Master New Skills and Information [Second Edition] 3.The Self-Learning Blueprint: A Strategic Plan to Break Down Complex Topics, Comprehend Deeply, and Teach Yourself Anything 4.The Science of Accelerated Learning: Advanced Strategies for Quicker Comprehension, Greater Retention, and Systematic Expertise 5.Learn Like Einstein: Memorize More, Read Faster, Focus Better, and Master Anything With Ease… Become An Expert in Record Time (Accelerated Learning) 6.Accelerated Learning for Expertise: Rapid Knowledge Acquisition Skills to Learn Faster, Comprehend Deeper, and Reach a World-Class Level 7.Neuro-Learning: Principles from the Science of Learning on Information Synthesis, Comprehension, Retention, and Breaking Down Complex Subjects

3 Things Successful People Do: The Road Map That Will Change Your Life


John C. Maxwell - 2016
    Life is not a winner-take-all championship game, but a an excruciatingly long season with multiple chances every day to learn from losses, grow from successes, and make the appropriate changes along the way.In 3 Things Successful People Do, New York Times bestselling author, coach, and speaker John C. Maxwell provides insight into what it means to truly be on the journey to success. No matter where you are on your journey, this invaluable resource will help you discover your personal road map and equip you with what you will need to change course, if necessary, and keep growing.After reading this book, you will learn:Skills we can buy or hireAttitudes we cultivate through mentoring and experienceValues we instill in ourselvesWhen you surrender superficial notions of “arrival” and realize that the daily process is what makes your goals real, you haven’t just changed the game of success . . . you’ve become a success already.

Guardian Angel: My Journey from Leftism to Sanity


Melanie Phillips - 2013
     Beginning with her solitary childhood in London, it took years for Melanie Phillips to understand her parents’ emotional frailties and even longer to escape from them. But Phillips inherited her family’s strong Jewish values and a passionate commitment to freedom from oppression. It was this moral foundation that ultimately turned her against the warped and tyrannical attitudes of the Left, requiring her to break away not only from her parents—but also from the people she had seen as her wider political family. Through her poignant story of transformation and separation, we gain insight into the political uproar that has engulfed the West. Britain’s vote to leave the EU, the rise of far-Right political parties in Europe, and the stunning election of US president Donald Trump all involve a revolt against the elites by millions. It is these disdained masses who have been championed by Melanie Phillips in a career as prescient as it has been provocative. Guardian Angel is not only an affecting personal story, but it provides a vital explanation why the West is at a critical crossroads today. “Melanie Phillips has been one of the brave and necessary voices of our time, unafraid to speak the language of moral responsibility in an age of obfuscation and denial. This searing account of her personal journey is compelling testimony to her courage in speaking truth to power.”—Rabbi Lord Jonathan Sacks

Breakfast with Seneca: A Stoic Guide to the Art of Living


David Fideler - 2021
    Widely recognized as the most talented and humane writer of the Stoic tradition, Seneca teaches us to live with freedom and purpose. His most enduring work, over a hundred “Letters from a Stoic” written to a close friend, explains how to handle adversity; overcome grief, anxiety, and anger; transform setbacks into opportunities for growth; and recognize the true nature of friendship.In Breakfast with Seneca, philosopher David Fideler mines Seneca’s classic works in a series of focused chapters, clearly explaining Seneca’s ideas without oversimplifying them. Best enjoyed as a daily ritual, like an energizing cup of coffee, Seneca’s wisdom provides us with a steady stream of time-tested advice about the human condition—which, as it turns out, hasn’t changed much over the past two thousand years.

Talk on the Wild Side: The Untameable Nature of Language


Lane Greene - 2018
    But that just makes it all the more tempting to tame it. Many have tried, from sticklers for supposedly correct grammar to inventors of supposedly perfect languages; from software engineers working on machine translation to governments that see language management as politics by another means. But when you enter the lair of a wild beast, you can be lucky to escape with your wits.Join Lane Greene on a journey of discovery into the deep strangeness of language. Learn why grammar rules can never capture the extraordinary variety of ordinary usage. See what happens when you try to design a language that really makes sense. Find out why, for all the talk of decline in English, no language in recorded history has ever gone to the dogs, or ever could. And learn the fate of those bold individuals who, through heroism or ignorance, ventured to teach their tongue some new tricks.

Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power


Jill Flynn - 2011
    Corporations--a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or rules) most women follow that get in the way--then delivers the correlating new rules that promise to clear that path. For example, the old rule of Focus on Others must be replaced by Take Center Stage, Hard Work Will Get You There must yield to Be Politically Savvy. Play It Safe must give way to Play to Win. Ask Permission must be replaced by Proceed Until Apprehended.Features the results of over 1,700 interviews with executives in Fortune 1000 companies, as well as the authors' new research and ongoing work with over 5,000 professional women Showcases previously-untold stories from high profile women including Ann Moore (CEO, Time Inc.), Susan Ivey (CEO, Reynolds American), Cathy Bessant (Global Executive for Technology and Operations for Bank of America), Lynn Ford (CEO, ING Solutions), and more Reveals what it really takes for any woman to succeed at the highest levels Foreword by Sharon Allen, Chairman of Deloitte This hands-on guide is for women who are ready to transform their assumptions and join the senior ranks of American business.

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success


Mike Schultz - 2009
    A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint

Carrabba's Italian Grill: Recipes from Around Our Family Table: Recipes from Around Our Family Table


Carrabba's Italian Grill - 2011
    Serving hand-prepared, contemporary renditions of traditional family recipes, Carrabba's makes everyone who walks through the door feel right at home. Each meal is served in the time-honored tradition of warm Italian hospitality and authentically prepared food made from the heart. Now, you can re-create the Carrabba's experience in your own kitchen with delicious recipes inspired by generations of family cooking. In the true spirit of generosity, Recipes from Around Our Family Table shares not just these mouthwatering signature recipes, but also the cooking secrets that make them so good. Includes 75 authentic Italian recipes and Carrabba's favorites, like Chicken Bryan, Mama Mandola's Sicilian Chicken Soup and Pizza Margherita Offers tips on successful grilling, preparing perfect pasta, finding the best ingredients, mastering homemade pizza, and more