YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    This movement stems not only from the realization that sprawl is ecologically and economically unsustainable but also from a growing awareness of sprawl's many victims: children, utterly dependent on parental transportation if they wish to escape the cul-de-sac; the elderly, warehoused in institutions once they lose their driver's licenses; the middle class, stuck in traffic for two or more hours each day.Founders of the Congress for the New Urbanism, Andres Duany and Elizabeth Plater-Zyberk are at the forefront of this movement, and in Suburban Nation they assess sprawl's costs to society, be they ecological, economic, aesthetic, or social. It is a lively, thorough, critical lament, and an entertaining lesson on the distinctions between postwar suburbia-characterized by housing clusters, strip shopping centers, office parks, and parking lots-and the traditional neighborhoods that were built as a matter of course until mid-century. It is an indictment of the entire development community, including governments, for the fact that America no longer builds towns. Most important, though, it is that rare book that also offers solutions.

    The author incudes OOD, UML, Design Patterns, Agile and XP methods with a detailed description of a complete software design for reusable programs in C++ and Java. Using a practical, problem-solving approach, it shows how to develop an object-oriented application -- from the early stages of analysis, through the low-level design and into the implementation. Walks readers through the designer's thoughts -- showing the errors, blind alleys, and creative insights that occur throughout the software design process. KEY TOPICS: Covers: Statics and Dynamics; Principles of Class Design; Complexity Management; Principles of Package Design; Analysis and Design; Patterns and Paradigm Crossings. Explains the principles of OOD, one by one, and then demonstrates them with numerous examples, completely worked-through designs, and case studies. Covers traps, pitfalls, and work arounds in the application of C++ and OOD and then shows how Agile methods can be used. Discusses the methods for designing and developing big software in detail. Features a three-chapter, in-depth, single case study of a building security system. MARKET: For Software Engineers, Programmers, and Analysts who want to understand how to design object oriented software with state of the art methods.

    Soft City is about ease and comfort, where density has a human dimension, adapting to our ever-changing needs, nurturing relationships, and accommodating the pleasures of everyday life. How do we move from the current reality in most cites—separated uses and lengthy commutes in single-occupancy vehicles that drain human, environmental, and community resources—to support a soft city approach?   In Soft City David Sim, partner and creative director at Gehl, shows how this is possible, presenting ideas and graphic examples from around the globe. He draws from his vast design experience to make a case for a dense and diverse built environment at a human scale, which he presents through a series of observations of older and newer places, and a range of simple built phenomena, some traditional and some totally new inventions.   Sim shows that increasing density is not enough. The soft city must consider the organization and layout of the built environment for more fluid movement and comfort, a diversity of building types, and thoughtful design to ensure a sustainable urban environment and society.  Soft City begins with the big ideas of happiness and quality of life, and then shows how they are tied to the way we live. The heart of the book is highly visual and shows the building blocks for neighborhoods: building types and their organization and orientation; how we can get along as we get around a city; and living with the weather. As every citizen deals with the reality of a changing climate, Soft City explores how the built environment can adapt and respond.  Soft City offers inspiration, ideas, and guidance for anyone interested in city building. Sim shows how to make any city more efficient, more livable, and better connected to the environment.

    Here too are the famous convention halls, parks, and racetracks of a great American city whose architectural treasures have been, and continue to be, recklessly squandered.Rare photographs and prints, many of them published here for the first time, document the transformative architectural achievements of such giants as Dankmar Adler, Louis Sullivan, John Wellburn Root, Daniel Burnham, William Holabird, and Frank Lloyd Wright. But this remarkable book is much more than a portfolio of now-vanished buildings; within its pages are evocative sketches of scores of Chicago personalities, from the world-famous (Abraham Lincoln, Theodore Dreiser, Clarence Darrow, Ben Hecht, Jane Addams, Cyrus McCormick, George Pullman, and Gustavus Swift, to name just a few) to the locally notorious.

    How did homes built to improve people's lives end up doing the opposite? Is their reputation fair, and if so who is to blame? Lynsey Hanley was born and raised on what was then the largest council estate in Europe, and she has lived for years on an estate in London's East End. Writing with passion, humor, and a sense of history, she recounts the rise of social housing a century ago, its adoption as a fundamental right by leaders of the social welfare state in mid-century, and its decline in the 1960s and 70s. What emerges is a vivid mix of memoir and social history, an engaging and illuminating book about a corner of society that the rest of Britain has left in the dark.

    The result is a remarkable synthesis, which reflects well the subtleties of experience and yet avoids the pitfalls of arbitrary classification and facile generalization. For these reasons, and for its general tone and erudition and humanism, this book will surely be one that will endure when the current flurry of academic interest in environmental experience abates.” Canadian Geographer

    Now, in this gripping narrative, Jill Jonnes tells this fascinating story?a high-stakes drama that pitted the money and will of the nation's mightiest railroad against the corruption of Tammany Hall, the unruly forces of nature, and the machinations of labor agitators. In 1901, the president of the Pennsylvania Railroad, Alexander Cassatt, determined that it was technically feasible to build a system of tunnels connecting Manhattan to New Jersey and Long Island. Confronted by payoff-hungry politicians, brutal underground working conditions, and disastrous blowouts and explosions, it would take him nearly a decade to make Penn Station and its tunnels a reality. Set against the bustling backdrop of Gilded Age New York, "Conquering Gotham" will enthrall fans of David McCullough's "The Great Bridge" and Ron Chernow's "Titan."

    Today, it is the site of Broadway and Wall Street, the Empire State Building and the Statue of Liberty, and the home of millions of people, who have come from every corner of the nation and the globe.In Gotham, Edwin G. Burrows and Mike Wallace have produced a monumental work of history, one that ranges from the Indian tribes that settled in and around the island of Manna-hata, to the consolidation of the five boroughs into Greater New York in 1898. It is an epic narrative, a story as vast and as varied as the city it chronicles, and it underscores that the history of New York is the story of our nation. Readers will relive the tumultuous early years of New Amsterdam under the Dutch West India Company, Peter Stuyvesant's despotic regime, Indian wars, slave resistance and revolt, the Revolutionary War and the defeat of Washington's army on Brooklyn Heights, the destructive seven years of British occupation, New York as the nation's first capital, the duel between Aaron Burr and Alexander Hamilton, the Erie Canal and the coming of the railroads, the growth of the city as a port and financial center, the infamous draft riots of the Civil War, the great flood of immigrants, the rise of mass entertainment such as vaudeville and Coney Island, the building of the Brooklyn Bridge and the birth of the skyscraper. Here too is a cast of thousands--the rebel Jacob Leisler and the reformer Joanna Bethune; Clement Moore, who saved Greenwich Village from the city's street-grid plan; Herman Melville, who painted disillusioned portraits of city life; and Walt Whitman, who happily celebrated that same life. We meet the rebel Jacob Leisler and the reformer Joanna Bethune; Boss Tweed and his nemesis, cartoonist Thomas Nast; Emma Goldman and Nellie Bly; Jacob Riis and Horace Greeley; police commissioner Theodore Roosevelt; Colonel Waring and his "white angels" (who revolutionized the sanitation department); millionaires John Jacob Astor, Cornelius Vanderbilt, August Belmont, and William Randolph Hearst; and hundreds more who left their mark on this great city.The events and people who crowd these pages guarantee that this is no mere local history. It is in fact a portrait of the heart and soul of America, and a book that will mesmerize everyone interested in the peaks and valleys of American life as found in the greatest city on earth. Gotham is a dazzling read, a fast-paced, brilliant narrative that carries the reader along as it threads hundreds of stories into one great blockbuster of a book.

    Fantastic Book!

    Multi-tiered object-oriented platforms, such as Java and .NET, have become commonplace. These new tools and technologies are capable of building powerful applications, but they are not easily implemented. Common failures in enterprise applications often occur because their developers do not understand the architectural lessons that experienced object developers have learned. Patterns of Enterprise Application Architecture is written in direct response to the stiff challenges that face enterprise application developers. The author, noted object-oriented designer Martin Fowler, noticed that despite changes in technology--from Smalltalk to CORBA to Java to .NET--the same basic design ideas can be adapted and applied to solve common problems. With the help of an expert group of contributors, Martin distills over forty recurring solutions into patterns. The result is an indispensable handbook of solutions that are applicable to any enterprise application platform. This book is actually two books in one. The first section is a short tutorial on developing enterprise applications, which you can read from start to finish to understand the scope of the book's lessons. The next section, the bulk of the book, is a detailed reference to the patterns themselves. Each pattern provides usage and implementation information, as well as detailed code examples in Java or C#. The entire book is also richly illustrated with UML diagrams to further explain the concepts. Armed with this book, you will have the knowledge necessary to make important architectural decisions about building an enterprise application and the proven patterns for use when building them. The topics covered include - Dividing an enterprise application into layers - The major approaches to organizing business logic - An in-depth treatment of mapping between objects and relational databases - Using Model-View-Controller to organize a Web presentation - Handling concurrency for data that spans multiple transactions - Designing distributed object interfaces

    Each year, hundreds of thousands of peregrinos make their way through rugged countryside and medieval towns in order to reflect, test their will, and join a community of strangers on a shared mission. In short, it's the ideal training ground for authentic leadership.Challenged to walk the Camino, Victor Prince began his trek as one person: driven, work-focused and highly competitive, and he finished it a very different one: more balanced, more caring, and more present in the moment. In this transformative book he guides readers on their own Camino, translating his experience into seven essential leadership lessons inspired by the values emblazoned on the back of every pilgrim's passport:Treat each day as its own adventure ● Make others feel welcome ● Learn from those who've walked before ● Consider your impact on those who follow ● And moreLeadership is a journey. The Camino Way prepares you to tackle it with a pilgrim's heart, a wayfarer's grit, and a leader's vision.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    So how do we define the city as it evolves in the 21st century? Drawing examples from across the globe, Deyan Sudjic decodes the underlying forces that shape our cities, such as resources and land, to the ideas that shape conscious elements of design, whether of buildings or of space. Erudite and entertaining, he considers the differences between capital cities and the rest to understand why it is that we often feel more comfortable in our identities as Londoners, Muscovites, or Mumbaikars than in our national identities.

    "His book is very compatible with XP. It is not about drawing pictures of a domain; it is about how you think of it, the language you use to talk about it, and how you organize your software to reflect your improving understanding of it. Eric thinks that learning about your problem domain is as likely to happen at the end of your project as at the beginning, and so refactoring is a big part of his technique. "The book is a fun read. Eric has lots of interesting stories, and he has a way with words. I see this book as essential reading for software developers--it is a future classic." --Ralph Johnson, author of Design Patterns "If you don't think you are getting value from your investment in object-oriented programming, this book will tell you what you've forgotten to do. "Eric Evans convincingly argues for the importance of domain modeling as the central focus of development and provides a solid framework and set of techniques for accomplishing it. This is timeless wisdom, and will hold up long after the methodologies du jour have gone out of fashion." --Dave Collins, author of Designing Object-Oriented User Interfaces "Eric weaves real-world experience modeling--and building--business applications into a practical, useful book. Written from the perspective of a trusted practitioner, Eric's descriptions of ubiquitous language, the benefits of sharing models with users, object life-cycle management, logical and physical application structuring, and the process and results of deep refactoring are major contributions to our field." --Luke Hohmann, author of Beyond Software Architecture "This book belongs on the shelf of every thoughtful software developer." --Kent Beck "What Eric has managed to capture is a part of the design process that experienced object designers have always used, but that we have been singularly unsuccessful as a group in conveying to the rest of the industry. We've given away bits and pieces of this knowledge...but we've never organized and systematized the principles of building domain logic. This book is important." --Kyle Brown, author of Enterprise Java(TM) Programming with IBM(R) WebSphere(R) The software development community widely acknowledges that domain modeling is central to software design. Through domain models, software developers are able to express rich functionality and translate it into a software implementation that truly serves the needs of its users. But despite its obvious importance, there are few practical resources that explain how to incorporate effective domain modeling into the software development process. Domain-Driven Design fills that need. This is not a book about specific technologies. It offers readers a systematic approach to domain-driven design, presenting an extensive set of design best practices, experience-based techniques, and fundamental principles that facilitate the development of software projects facing complex domains. Intertwining design and development practice, this book incorporates numerous examples based on actual projects to illustrate the application of domain-driven design to real-world software development. Readers learn how to use a domain model to make a complex development effort more focused and dynamic. A core of best practices and standard patterns provides a common language for the development team. A shift in emphasis--refactoring not just the code but the model underlying the code--in combination with the frequent iterations of Agile development leads to deeper insight into domains and enhanced communication between domain expert and programmer. Domain-Driven Design then builds on this foundation, and addresses modeling and design for complex systems and larger organizations.Specific topics covered include:Getting all team members to speak the same language Connecting model and implementation more deeply Sharpening key distinctions in a model Managing the lifecycle of a domain object Writing domain code that is safe to combine in elaborate ways Making complex code obvious and predictable Formulating a domain vision statement Distilling the core of a complex domain Digging out implicit concepts needed in the model Applying analysis patterns Relating design patterns to the model Maintaining model integrity in a large system Dealing with coexisting models on the same project Organizing systems with large-scale structures Recognizing and responding to modeling breakthroughs With this book in hand, object-oriented developers, system analysts, and designers will have the guidance they need to organize and focus their work, create rich and useful domain models, and leverage those models into quality, long-lasting software implementations.