No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    You’ll learn how to create structured JavaScript applications, using Backbone’s own flavor of model-view-controller (MVC) architecture.Start with the basics of MVC, SPA, and Backbone, then get your hands dirty building sample applications—a simple Todo list app, a RESTful book library app, and a modular app with Backbone and RequireJS. Author Addy Osmani, an engineer for Google’s Chrome team, also demonstrates advanced uses of the framework.Learn how Backbone.js brings MVC benefits to the client-sideWrite code that can be easily read, structured, and extendedWork with the Backbone.Marionette and Thorax extension frameworksSolve common problems you’ll encounter when using Backbone.jsOrganize your code into modules with AMD and RequireJSPaginate data for your Collections with the Backbone.Paginator pluginBootstrap a new Backbone.js application with boilerplate codeUse Backbone with jQuery Mobile and resolve routing problems between the twoUnit-test your Backbone apps with Jasmine, QUnit, and SinonJS

    When users can browse the Web on a three-inch phone screen as easily as on a fifty-inch HDTV, what's a developer to do?Peter Gasston's The Modern Web will guide you through the latest and most important tools of device-agnostic web development, including HTML5, CSS3, and JavaScript. His plain-English explanations and practical examples emphasize the techniques, principles, and practices that you'll need to easily transcend individual browser quirks and stay relevant as these technologies are updated.Learn how to:Plan your content so that it displays fluidly across multiple devices Design websites to interact with devices using the most up-to-date APIs, including Geolocation, Orientation, and Web Storage Incorporate cross-platform audio and video without using troublesome plug-ins Make images and graphics scalable on high-resolution devices with SVG Use powerful HTML5 elements to design better formsTurn outdated websites into flexible, user-friendly ones that take full advantage of the unique capabilities of any device or browser. With the help of The Modern Web, you'll be ready to navigate the front lines of device-independent development.

    Actually, it's computer sense--C programming. After digesting C For Dummies, 2nd Edition, you'll understand it. C programs are fast, concise and versatile. They let you boss your computer around for a change. So turn on your computer, get a free compiler and editor (the book tells you where), pull up a chair, and get going. You won't have to go far (page 13) to find your first program example. You'll do short, totally manageable, hands-on exercises to help you make sense of:All 32 keywords in the C language (that's right--just 32 words) The functions--several dozen of them Terms like printf(), scanf(), gets (), and puts () String variables, numeric variables, and constants Looping and implementation Floating-point values In case those terms are almost as intimidating as the idea of programming, be reassured that C For Dummies was written by Dan Gookin, bestselling author of DOS For Dummies, the book that started the whole library. So instead of using expletives and getting headaches, you'll be using newly acquired skills and getting occasional chuckles as you discover how to:Design and develop programs Add comments (like post-it-notes to yourself) as you go Link code to create executable programs Debug and deploy your programs Use lint, a common tool to examine and optimize your code A helpful, tear-out cheat sheet is a quick reference for comparison symbols, conversion characters, mathematical doodads, C numeric data types, and more. C For Dummies takes the mystery out of programming and gets you into it quickly and painlessly.

    It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    An untold one that played out in the district of Kozhikode when a young IAS officer took charge as the District Collector in 2015. Over the next two years, he led the district and transformed the very concept of public administration with the use of social media, public consultation, usage of technology, volunteerism and public participation in governance. The two year tenure of 'Collector Bro' in Kozhikode transformed the landscape and narrative of district administration and communication with the citizens forever.Within a couple of months, 'Collector Kozhikode' Facebook page became a trendsetter in Kerala, and the most followed district administration page in India. It still is. With initiatives like Compassionate Kozhikode, Operation Sulaimani, Savari Giri Giri, Kozhipedia, Freedom Café, Yo Appooppa and Tere Mere Beach Mein, IAS officer Prasanth Nair, who was the District Collector of Kozhikode at that time, ushered in a new language of governance that endeavoured to bridge the gap between the district administration and citizens through the optimal employment of social media. The District Collector descended from the colonial ivory towers and mingled as one amongst the common man, totally dismantling the hierarchical stereotypes that the society was used to.This book traces the story of how exactly this happened and how and why the public responded so overwhelmingly to such an initiative. It also chronicles how these experiences transformed the young officer also - from a hesitant public speaker to a crowd-puller, from an introvert to a seemingly extrovert energetic leader. For the first time, the emotional roller-coaster of events that re-shaped the attitude and language of engagement by District administration is narrated with all the inside-stories. Straight from the horse's mouth. The author however takes pains not to take centre-stage in the book and manages that somewhat with wit and self-deprecating humour. This book has got nothing to do with government; but it is all about governance, life and compassion. At one level it is a collection of case-studies, the most readable and engrossing ones, narrated with fun and illustrations. At another level it is a chronicle of a personal journey of a compassionate administrator. This is not a typical arrogant bureaucratic ‘I did this’ book, but an ‘I went through this’ book. Not a high-horsed motivational ‘you can do it’ book, but a book that makes you think and prioritise what you want to do in life.As Dr. Shashi Tharoor says in the foreword, a must read for all civil servants, civil-service aspirants, students of public administration and all citizens who dream for a better tomorrow.

    This book covers the core concepts of operating systems without any unnecessary jargon or text. The authors put you on your way to mastering the fundamental concepts of operating systems while you also prepare for today's emerging developments.Covers the core concepts of operating systems Bypasses unnecessary and wordy text or jargon Encourages you to take your operating system knowledge to the next level Prepares you for today's emerging developments in the field of operating systems Operating Systems Concepts Essentials is a soup-to-nuts guide for all things involving operating systems!

    They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.

    You’ll learn how to apply MongoDB design patterns to several challenging domains, such as ecommerce, content management, and online gaming. Using Python and JavaScript code examples, you’ll discover how MongoDB lets you scale your data model while simplifying the development process.Many businesses launch NoSQL databases without understanding the techniques for using their features most effectively. This book demonstrates the benefits of document embedding, polymorphic schemas, and other MongoDB patterns for tackling specific big data use cases, including:Operational intelligence: Perform real-time analytics of business dataEcommerce: Use MongoDB as a product catalog master or inventory management systemContent management: Learn methods for storing content nodes, binary assets, and discussionsOnline advertising networks: Apply techniques for frequency capping ad impressions, and keyword targeting and biddingSocial networking: Learn how to store a complex social graph, modeled after Google+Online gaming: Provide concurrent access to character and world data for a multiplayer role-playing game

    The text examines the basics of analog image analysis while placing greater emphasis on digitally based systems and analysis techniques. The presentation is discipline neutral, so students in any field of study can gain a clear understanding of these systems and their virtually unlimited applications.

    You want to develop software in the most effective, efficient way possible. This book gives you the answers you’ve been looking for in friendly, clear language.We’ll cover, in depth, the core concepts of Clojure: immutable collections, concurrency, pure functions, and state management. You’ll finally get the complete picture you’ve been looking for, rather than dozens of puzzle pieces you must assemble yourself. First, we focus on Clojure thinking. You’ll discover the simple architecture of Clojure software, effective development processes, and how to structure applications. Next, we explore the core concepts of Clojure development. You’ll learn how to model with immutable data; write simple, pure functions for efficient transformation; build clean, concurrent designs; and structure your code for elegant composition. Finally, we move beyond pure application development and into the real world. You’ll understand your application’s configuration and dependencies, connect with other data sources, and get your libraries and applications out the door.Go beyond the toy box and into Clojure’s way of thinking. By the end of this book, you’ll have the tools and information to put Clojure’s strengths to work.https://pragprog.com/book/vmclojeco/c...

    Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. This Fifth Edition has been thoroughly reorganized, revised, and updated: it includes extensive new coverage of topics ranging from wireless protocols to network performance, while reducing or eliminating coverage of older protocols and technologies. Comer begins by illuminating the applications and facilities offered by today's Internet. Next, he systematically introduces the underlying network technologies and protocols that make them possible: low-level data communications; packet switching, LAN, and WAN technologies; and Internet protocols such as TCP, IP, UDP, and IPv6. With these concepts and technologies established, he introduces several of the most important contemporary issues faced by network implementers and managers, including quality of service, Internet telephony, multimedia, network security, and network management. Comer has carefully designed this book to support both top-down and bottom-up teaching approaches. Students need no background in operating systems, and no sophisticated math: Comer relies throughout on figures, drawings, examples, and analogies, "not" mathematical proofs.

    For years, experts have argued over the tiny details of exactly how they do what they do, and how their various components interact. What's undeniable is that, far more than being just a loudness booster the unique combination of tubes, capacitors, resistors, and transformers in these amps can contribute enormously to the quality of sound derived from any electric guitar. In this thorough and authoritative book, Dave Hunter cuts through the marketing hyperbole, and the blind faith, and supplies all the information you need to choose the right amp, and get the best from it. The book also features exclusively conducted, in-depth interviews with leading figures in the tube amp-building world - including Ken Fischer, Mark Sampson, and Michael Zaite - and even provides full instructions on how to construct your own high-quality tube guitar amp from scratch.

    Hacking Exposed Linux provides the most up-to-date coverage available from a large team of topic-focused experts. The book is based on the latest security research and shows you, in full detail, how to lock out intruders and defend your Linux systems against catastrophic attacks.Secure Linux by using attacks and countermeasures from the latest OSSTMM researchFollow attack techniques of PSTN, ISDN, and PSDN over LinuxHarden VoIP, Bluetooth, RF, RFID, and IR devices on LinuxBlock Linux signal jamming, cloning, and eavesdropping attacksApply Trusted Computing and cryptography tools for your best defenseFix vulnerabilities in DNS, SMTP, and Web 2.0 servicesPrevent SPAM, Trojan, phishing, DoS, and DDoS exploitsFind and repair errors in C code with static analysis and Hoare Logic

    A guide for creating manuals, online help, and Web publications showing correct grammar, punctuation, and common misspellings of computer topics and terms.