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From Poop To Gold: The Marketing Magic of Harmon Brothers


Chris Jones - 2018
    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents


Kate Harper - 2011
    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

The Rise of Nazil: Complete Epic Fantasy Trilogy: Gritty Epic Fantasy


Aaron-Michael Hall - 2019
    A war not for land, wealth, or power, but for the fate of the mortal world which hung tethered to a brittle filament, separating the Nether from the mortal. As the gods continued to weaken, the demons began their rise.What began with Mah’saahc’s awakening in Seed of Scorn, crept across Faélondul, devouring and possessing the souls of men, incessantly seeking the Blood of Oisin needed to breach the threshold between realms.The sacrifices and bonds that once held the Benoists’ together could be the catalyst which tears them apart. The darkness is coming, and once the sides are chosen, neither can win...without dying.If you love the intrigue and treachery of George R.R. Martin, the epic battles and characterization of R.A. Salvatore, and the exceptional world-building, politics, and magical systems of Robert Jordan and Brandon Sanderson, The Rise of Nazil trilogy will captivate you from start to finish.Step away from the ordinary and immerse yourself in a unique and enthralling diverse epic fantasy. Faélondul Awaits “The Rise of Nazil is an epic fantasy that should be shelved next to the works of R.A. Salvatore and J. R. R. Tolkien. This book was the best read of 2015.” -Mudville Dames“The Rise of Nazil is a complex work, with the violence, intricate treacheries, and modern sensibilities of The Game of Thrones.” -Amazon“This is the best epic fantasy trilogy I’ve read in over a decade. The plot twists, deep characters, amazing prose, superb dialogue, and worldbuilding are mere elements in the vast tapestry Hall creates. This trilogy defies categorization.”  -Amazon“This is a complex plot at its best. The character development is perfect.” -Readers’ Favorite Books by Aaron-Michael Hall Gritty Epic Fantasy: The Rise of Nazil I Seed of Scorn II Piercing the Darkness III Science Fantasy: Rites of Heirdron I Orbs of Trenihgea II Epic Fantasy: Kurintor Nyusi Tamesa Coming Soon Shadokyn: Blood of Oisin I Keepers of Nine

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies


Adam Clarke - 2018
    First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!

How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!


Lauren McManus - 2018
    Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

A Warrior's Burden: Book One of Saga of the Known Lands


Jacob Peppers - 2021
    A man renowned for his strength, a man feared by his own people as much as his enemies. But there are other names for him, too. Kingslayer. Oathbreaker. Traitor. The Crimson Prince.And they are all true.Now, he is simply Cutter, a man who arrived at the village of Brighton, a small place on the outskirts of the Known Lands, where men and women brave the harsh temperatures and freezing winds to survive. A man who brought with him a past full of regrets and an infant child, one he swore to protect.For fifteen years, he watched over the child, hidden away in the desolate wilderness. But a man cannot run from his past—not forever. Sooner or later, it catches him. Always, it catches him.Death comes to Brighton, led by a brother he betrayed and the troops of a kingdom he betrayed. Death comes to Brighton—and it is he who brought it.With an entire kingdom against him, with the Fey stirring restlessly in the Black wood, eager for revenge, a lone warrior, once a prince, will be forced to take up his axe once more to protect the youth. To keep his promise.It is heavy that axe, that promise, but he carries it, as he must. It is the price of his sins.It is a warrior’s burden.A Warrior's Burden is the first book in Saga of the Known Lands, a new series by bestselling author Jacob Peppers. It is a grimdark epic fantasy tale of creatures out of myth and legend, magic, battles, and warriors pitted against each other in a deadly struggle to survive. Are you looking for an action-filled character-driven fantasy? Then come and take your first steps into the Known Lands...

Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success


Steven Daar - 2014
    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury


Radha Chadha - 2006
    TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them


David H. Sandler - 2010
    Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!

Marketers Are From Mars, Consumers Are From New Jersey


Bob Hoffman - 2015
    In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

Mad Men & Bad Men: What Happened When British Politics Met Advertising


Sam Delaney - 2015
    Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

Supermarketwala: Secrets to Winning Consumer India


Damodar Mall - 2014
    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

iKṛṣhṇa


Anand Kadakol - 2019
    I was in sublime touch shooting off arrow after arrow. The targets were drifting across my vision and all it took was one aim and release; the arrows shot off with a swish only to hit the target where I intended it and killed the recipient of the shot. A few lefthanded shots depending on the angle of the shot where I could find the target best positioned for the shot; others right handed. The bow was drifting from one hand to the other flawlessly and the arrows were flowing out like spit from a cobra's mouth, both accurate and deadly. Before we realised there were hardly any leaders standing. By the time Jarasandha recovered, his leaders and his entire army had perished. Jarasandha gave a loud shout and invited us to come out in the open and fight like real warriors. By this time Balarama also came into the battlefield.Jarasandha did not turn back and run; he was livid and angry; he started challenging us to come down and fight like real warriors.Rama and I descended into battleground. Jarasandha was aghast to see Kids trying to defeat him. Jarasandha invited us for a duel. He said two versus one couldn't be fair in a war. Balarama moved ahead and chose mace as his weapon. He was adept at mace and Jarasandha was no less a mace warrior. The fight that took place was of a quality that I wouldn't witness for a long time to come. Jarasandha was more than accomplished. While Jarasandha unleashed himself upon Balarama with full force and vigour, Balarama was deftly defending himself. Mace was flying into Rama from all directions. Balarama was saving his energy for the future; if he could wear Jarasandha down, he could then unleash himself upon him. Balarama was not through and through defensive. There would be moments when he surprised Jarasandha by his speed and power.Rama's mace would start banging into Jarasandha with immense strength and speed. Before Jarasandha would recover from one bout of attack the second one would begin in a different style of attack. The lesson and practice with our Guru was paying results; I could see that in this bout. Jarasandha couldn't fathom the skill level of Rama. He had thought it would be child's play and he would crush Rama in no time and head for me. But this challenge was more than what he had imagined. The fact that his theory proved wrong gave him the mental agony which the real fight had not given. That agony was showing in his inconsistent fighting method. He would burst at Rama; Rama would easily read the move and defend himself; that would frustrate Jarasandha; he would change his move, which Rama easily anticipated and countered, Jarasandha would get more frustrated and soon he lost his mace to a vicious shot by Rama. Now it was Rama with his mace facing an unarmed Jarasandha.Rama shouted at me and said he wanted to finish this fight right away, and lifted his mace to hit Jarasandha. I stopped Rama, it's unfair to kill someone who is unarmed on a battlefield. I said another day would come and he had to let him go with honour.

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue


Jim F. Kukral - 2010
    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.