Cheap: The High Cost of Discount Culture


Ellen Ruppel Shell - 2009
    This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

Fully Automated Luxury Communism: A Manifesto


Aaron Bastani - 2018
    Automation, rather than undermining an economy built on full employment, is instead the path to a world of liberty, luxury and happiness—for everyone. Technological advance will reduce the value of commodities—food, healthcare and housing—towards zero.Improvements in renewable energies will make fossil fuels a thing of the past. Asteroids will be mined for essential minerals. Genetic editing and synthetic biology will prolong life, virtually eliminate disease and provide meat without animals. New horizons beckon.In Fully Automated Luxury Communism, Aaron Bastani conjures a vision of extraordinary hope, showing how we move to energy abundance, feed a world of 9 billion, overcome work, transcend the limits of biology, and establish meaningful freedom for everyone. Rather than a final destination, such a society merely heralds the real beginning of history.

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything


Daniel Goleman - 2009
    We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

The Upside of Down: Catastrophe, Creativity and the Renewal of Civilization


Thomas Homer-Dixon - 2006
    Thomas Homer-Dixon brings to bear his formidable understanding of the urgent problems that confront our world to clarify their scope and deep causes. The Upside of Down provides a vivid picture of the immense stresses that are simultaneously converging on our societies and threatening a breakdown that would profoundly shake civilization. It shows, too, how we can choose a better route into the future. With the immediacy that characterized his award-winning international bestseller, The Ingenuity Gap, Homer-Dixon takes us on a remarkable journey – from the fall of the Roman empire to the devastation of the 9/11 attacks in New York, from Toronto in the 2003 blackout to the ancient temples of Lebanon and the wildfires of California. Incorporating the newest findings from an astonishing array of disciplines, he argues that the great stresses our world is experiencing – global warming, energy scarcity, population imbalances, and widening gaps between rich and poor – can’t be looked at independently. As these stresses combine and converge, the risk of breakdown rises. The first signs are appearing in the wastelands of the Arctic, the mud-clogged streets of Gonaïves, Haiti, and the volatile regions of the Middle East and Asia. But while the consequences of denial in our more perilous world are dire, Homer-Dixon makes clear that we can use our emerging understanding of the complex systems in which we live to avoid catastrophic collapse in a way the Roman empire could not. This vitally important new book shows how, in the face of breakdown, we can still provide for the renewal of our global civilization. We are creating the conditions for catastrophe, but by understanding the underlying principles that make human and natural systems resilient – and by working together to put those principles into effect – we can still limit the severity of collapse and foster regeneration, innovation, and renewal.

A Piece of the Sun: The Quest for Fusion Energy


Daniel Clery - 2013
    There, at its center, the fusion of 620 million tons of hydrogen every second generates an unfathomable amount of energy. By replicating even a tiny piece of the Sun’s power on Earth, we can secure all the heat and energy we would ever need.Nuclear fusion scientists have pursued this simple yet extraordinary ambition for decades. Skeptics say it will never work but, as A Piece of the Sun makes clear, large-scale nuclear fusion is scientifically possible—and has many advantages over other options. Fusion is clean, green and virtually limitless and Clery argues passionately and eloquently that the only thing keeping us from proving its worth is our politicians’ shortsightedness. The world energy industry is worth trillions of dollars, divert just a tiny fraction of that into researching fusion and we would soon know if it is workable.Timely and authoritative, A Piece of the Sun is a rousing call-to-arms to seize this chance of avoiding the looming energy crisis.

The Knowledge: How to Rebuild Our World from Scratch


Lewis Dartnell - 2014
    It has built on itself for centuries, becoming vast and increasingly specialized. Most of us are ignorant about the fundamental principles of the civilization that supports us, happily utilizing the latest—or even the most basic—technology without having the slightest idea of why it works or how it came to be. If you had to go back to absolute basics, like some sort of postcataclysmic Robinson Crusoe, would you know how to re-create an internal combustion engine, put together a microscope, get metals out of rock, accurately tell time, weave fibers into clothing, or even how to produce food for yourself? Regarded as one of the brightest young scientists of his generation, Lewis Dartnell proposes that the key to preserving civilization in an apocalyptic scenario is to provide a quickstart guide, adapted to cataclysmic circumstances. The Knowledge describes many of the modern technologies we employ, but first it explains the fundamentals upon which they are built. Every piece of technology rests on an enormous support network of other technologies, all interlinked and mutually dependent. You can’t hope to build a radio, for example, without understanding how to acquire the raw materials it requires, as well as generate the electricity needed to run it. But Dartnell doesn’t just provide specific information for starting over; he also reveals the greatest invention of them all—the phenomenal knowledge-generating machine that is the scientific method itself. This would allow survivors to learn technological advances not explicitly explored in The Knowledge as well as things we have yet to discover. The Knowledge is a brilliantly original guide to the fundamentals of science and how it built our modern world as well as a thought experiment about the very idea of scientific knowledge itself.

Animal Factory: The Looming Threat of Industrial Pig, Dairy, and Poultry Farms to Humans and the Environment


David Kirby - 2010
    Bird flu. Unusual concentrations of cancer and other diseases. Massive fish kills from flesh-eating parasites. Recalls of meats, vegetables, and fruits because of deadly E-coli bacterial contamination. Recent public health crises raise urgent questions about how our animal-derived food is raised and brought to market. In Animal Factory, bestselling investigative journalist David Kirby exposes the powerful business and political interests behind large-scale factory farms, and tracks the far-reaching fallout that contaminates our air, land, water, and food. In this thoroughly researched book, Kirby follows three families and communities whose lives are utterly changed by immense neighboring animal farms. These farms (known as “Concentrated Animal Feeding Operations,” or CAFOs), confine thousands of pigs, dairy cattle, and poultry in small spaces, often under horrifying conditions, and generate enormous volumes of fecal and biological waste as well as other toxins. Weaving science, politics, law, big business, and everyday life, Kirby accompanies these families in their struggles against animal factories. A North Carolina fisherman takes on pig farms upstream to preserve his river, his family’s life, and his home. A mother in a small Illinois town pushes back against an out-sized dairy  farm and its devastating impact. And a Washington State grandmother becomes an unlikely activist when her home is invaded by foul odors and her water supply is compromised by runoff from leaking lagoons of cattle waste. Animal Factory is an important book about our American food system gone terribly wrong---and the people who are fighting to restore sustainable farming practices and save our limited natural resources.

Cannibals and Kings: Origins of Cultures


Marvin Harris - 1977
    His aim is to account for the evolution of cultural forms as Darwin accounted for the evolution of biological forms: to show how cultures adopt their characteristic forms in response to changing ecological modes."[A] magisterial interpretation of the rise and fall of human cultures and societies."-- Robert Lekachman, Washington Post Book World"Its persuasive arguments asserting the primacy of cultural rather than genetic or psychological factors in human life deserve the widest possible audience."-- Gloria Levitas The New Leader"[An] original and...urgent theory about the nature of man and at the reason that human cultures take so many diverse shapes."-- The New Yorker"Lively and controversial."-- I. Bernard Cohen, front page, The New York Times Book Review

Civilization and Capitalism 15th-18th Century, Vol. 1: The Structures of Everyday Life


Fernand Braudel - 1979
    Like everything he writes, it is new, stimulating and sparkles like champagne.Braudel's technique, it has been said, is that of a pointilliste. Myriads of separate details, sharp glimpses of reality experienced by real people, are seen miraculously to orchestrate themselves into broad rhythms that underlie and transcend the excitements and struggles of particular periods. Braudel sees the past as we see the present — only in a longer perspective and over a wider field.The perspective is that of the possible, of the actual material limitations to human life in any given time or place. It is the every¬day, the habitual — the obvious that is so obvious it has hitherto been neglected by historians — that Braudel claims for a new and vast and enriching province of history. Food and drink, dress and housing, demography and family structure, energy and technology, money and credit, and, above all, the growth of towns, that powerful agent of social and economic development, are described in all the richness and complexity of real life.The intensely visual quality of Braudel's understanding of history is brought into sharper focus by the remarkable series of illustrations that of themselves would make this book incomparableFERNAND BRAUDEL was born in 1902, received a degree in history in 1923, and subsequently taught in Algeria, Paris and Sao Paulo. He spent five years as a prisoner of war in Germany, during which time he wrote his grand thesis, The Mediterranean and the Mediterranean World in the Age of Philip II, which was published in 1949. In 1946 he became a member of the editorial board of Annates, the famous journal founded by Marc Bloch and Lucian Febvre, whom he succeeded at the College de France in 1949. He has been a member of the Ecole Pratique des Hautes Etudes and since 1962 has been chief administrator of the Maison des Sciences de l'Homme. Professor Braudel holds honorary doctor¬ates from universities all over the world.Jacket painting: Detail from Breughel the Elder's The Fall of Icarus, from the Musees Royaux des Beaux-Arts, Brussels. (Giraudon)"Braudel deserves a Nobel Prize. . . . [This is] the most remarkable picture of human life in the centuries before the human condition was radically changed by the growth of industry that has yet been presented. A book of great originality, a masterpiece."—J. H. Plumb, The Washington Post"Braudel's books enthrall. ... He is brilliant in demonstrating how most history is written on the backs of most people."—John Leonard, The New York Times"Even a preliminary glance at The Structures of Everyday Life shows a book that has no obvious compeer either in scope of reference or level of accessibility to the general reader. ... Its broad authority remains deeply impressive."—Richard Holmes, Harper's"Here is vast erudition, beautifully arranged, presented with grace of style, with humility before life's complexity and warm humanist feeling. Braudel's subject is nothing less than every¬day life all over the world before the industrial revolution.... He succeeds triumphantly in his first purpose: 'if not to see everything, at least to locate everything, and on the requisite world scale.'"—Angus Calder, The Standard"On neither side of the Atlantic does there live a man or woman with so much knowledge of the past as Braudel, or with a greater sense of its aptness to the intellectual occasion in hand....You can't pick up this big fat book without having your attention transfixed by something or other, if only the great gallery of pictures. They are a masterpiece in themselves."—Peter Laslett, The Guardian"This new book is unarguably a brilliant survey of demog¬raphy, urbanisation, transport, technology, food, clothing, housing, money and business, social classes, state power and international trade in the fifteenth to the eighteenth centuries."—Theodore Zeldin, The Listener-----By examining in detail the material life of preindustrial peoples around the world, Fernand Braudel significantly changed the way historians view their subject. Volume I describes food and drink, dress and housing, demography and family structure, energy and technology, money and credit, and the growth of towns.

Animal, Vegetable, Miracle: A Year of Food Life


Barbara Kingsolver - 2007
    Part memoir, part journalistic investigation, Animal, Vegetable, Miracle is an enthralling narrative that will open your eyes in a hundred new ways to an old truth: You are what you eat.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything


Steven D. Levitt - 2005
    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

Ecosocialism: A Radical Alternative to Capitalist Catastrophe


Michael Löwy - 2005
    In this new collection of essays, long time revolutionary and environmental activist Michael Löwy offers a vision of ecosocialist transformation. This vision combines an understanding of the destructive logic of the capitalist system with an appreciation for ongoing struggles, particularly in Latin America.

The Dorito Effect: The Surprising New Truth About Food and Flavor


Mark Schatzker - 2015
    The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly


James McWilliams - 2009
    Should we eat locally? Is organic really better for the environment? Can genetically modified foods be good for you? JUST FOOD does for fresh food what Fast Food Nation (Houghton Mifflin, 2001) did for fast food, challenging conventional views, and cutting through layers of myth and misinformation. For instance, an imported tomato is more energy-efficient than a local greenhouse-grown tomato. And farm-raised freshwater fish may soon be the most sustainable source of protein. Informative and surprising, JUST FOOD tells us how to decide what to eat, and how our choices can help save the planet and feed the world.

In the Absence of the Sacred: The Failure of Technology & the Survival of the Indian Nations


Jerry Mander - 1991
    "Will interest all readers concerned about our environment and quality of life."-- Publishers Weekly.