From Poop To Gold: The Marketing Magic of Harmon Brothers
Chris Jones - 2018
You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.
More Rants, Raves, and Crazy Days of an ER Nurse: Funny, True Life Stories of Medical Humor from the Emergency Room
Dani Jacobs - 2016
A 24/7 non stop medical roller coaster of thrills, pills, and nasty spills. We've got fights, bites, and flashing lights. Think you've heard it all? Think again. Get ready for the all the over the top stories I still don't believe and the patients that come with them.
Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services
Brett King - 2010
How advances in technology is affecting banking
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
Joy Deangdeelert Cho - 2012
This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
Bumper to Bumper
Doug DeMuro - 2016
Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
Welcome To Advertising! Now, Get Lost
Omkar Sane - 2009
Richly illustrated in pop art, and littered with absurd situations - which the author assures us are completely true - Welcome to Advertising! Now, Get Lost has prompted at least one ad guru to regret that he hadn't written it himself.
Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro - 2001
It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.Publishers Weekly
99% True: Almost a National Bestseller
Paul McGowan - 2019
From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
We First: How Brands and Consumers Use Social Media to Build a Better World
Simon Mainwaring - 2011
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."
When I Walk, I Bounce: Walking from Land's End to John o'Groats
Mark Moxon - 2007
In this entertaining and frequently hilarious book, Mark takes us on a journey not only of 1111 miles, but of the highs and lows of long-distance walking.'I read the entire journey cover to cover in a couple of days. Totally fascinating, very amusing.' - Howard J'I highly recommend that people read it from start to finish. It is a great tale ' - Peter K'Thank you for being so enthusiastic about travelling and revealing your passion in such a constructive way ' - Jenny S'A certain cure for a jaded outlook.' - Marilyn S'You can't put it down.' - Frank W'A great job ' - Kevin P
21 Songs in 6 Days: Learn to Play Ukulele the Easy Way: Book + Online Video (Beginning Ukulele Songs 1)
Rebecca Bogart - 2013
This ukulele primer book is the simplest, easiest, and most efficient way for absolute beginners to master a whole set-list worth of songs. Here's why: Step-by-step instruction AND videos are provided free with your purchase of this music book. You get 45 separate lessons: over 100 minutes of powerful video instruction! No matter your learning style, you can read, listen, or watch as you play along with your ukulele. Learn and master one easy skill at a time. With this innovative way to learn ukulele you'll steadily improve without getting frustrated or developing bad habits. You're learning from a Grammy Award nominated educator and former Harvard Master Class piano teacher. All songs are well-known, easy-to-learn folk songs so you can build your confidence and learn to play with ease. AND all songs (from Row Row Row Your Boat to Jingle Bells to This Land is Your Land) include: strum patterns, chord diagrams, sheet music, and lyrics — everything you need to make your 1st—and 21st—song sound perfect. So whether you read music already or are just searching for your personal Ukulele For Dummies, look no further! The 21 Songs in 6 Days ukulele songbook allows you to sing along, go back to review, and learn at your own pace with the FREE bonus online video instruction! It has all the essential elements you need to learn ukulele now. Make it easy to master the ukulele...grab your copy of this Amazon #1 Best Seller today! Complete Songlist: Are You Sleeping?Row, Row, Row Your BoatThree Blind MiceHave You Seen the Ghost of John?Hey, Ho, Nobody HomeAh, Poor BirdFrere JacquesChatter With the AngelsA Ram Sam SamShoo, Fly, Don't Bother Me (in F)Hush, Little Baby (in F)Oats, Peas, Beans and Barley Grow (in F)C, then G7 EtudeShoo, Fly, Don't Bother Me (in C)Hush, Little Baby (in C)Oats, Peas, Beans and Barley Grow (in C)He’s Got the Whole World in His HandsPolly Wolly DoodleJingle BellsThis Land Is Your LandFor He's a Jolly Good FellowOh, When the SaintsI've Been Working on the RailroadRed River Valley
Sponge: Leadership Lessons I Learnt From My Clients
Ambi Parameswaran - 2018
A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
Faster : 100 Ways to Improve Your Digital Life
Ankit Fadia - 2013
With easy-to-use examples and loads of screenshots, Faster is the perfect digital companion for you.
A Social Strategy: How We Profit from Social Media
Mikołaj Jan Piskorski - 2014
Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.