SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

The Mindful Parent: Strategies from Peaceful Cultures to Raise Compassionate, Competent Kids


Charlotte Peterson - 2015
    To figure out why this is happening and how to put an end to it, child psychologist Dr. Charlotte Peterson has been spending six months every five years living in indigenous villages and observing their parenting practices. What she's found is that the people of peaceful cultures, particularly the Tibetan, Bhutanese, and Balinese people, know something we Westerners, despite our modernity, don't, and their children are happier, healthier, and more balanced because of it.What Dr. Peterson has found is that the children in these cultures are raised with a high degree of cherishing and empathy. Attachments are promoted by intensive nurturing of infants and gentle, clear limit-setting with toddlers that teaches self-control and builds self-esteem. The result, as Dr. Peterson has found after visiting these places again and again, is children who are trusting, enjoyable, and kind, —not “spoiled,” as we might imagine.The Mindful Parent brings together Dr. Peterson's village interviews, observations, research, and over thirty-five years of work as a psychologist to teach modern parents how to raise healthier, more well-balanced, and kinder children. It includes creative ideas from parents who are currently adopting these practices and balancing other aspects of their personal, career, and financial responsibilities to assure their children get the support they need to thrive.

Astronomy: A Beginner's Guide to the Universe


Eric Chaisson - 1995
    Astronomy: A Beginner's Guide to the Universe.

Murach's PHP and MySQL


Joel Murach - 2010
    Teaches developers how to build database-driven web applications using two of today's most popular open-source software tools, PHP and MySQL.

The Day We Found the Universe


Marcia Bartusiak - 2009
    This discovery dramatically reshaped how humans understood their place in the cosmos, and once and for all laid to rest the idea that the Milky Way galaxy was alone in the universe. Six years later, continuing research by Hubble and others forced Albert Einstein to renounce his own cosmic model and finally accept the astonishing fact that the universe was not immobile but instead expanding. The fascinating story of these interwoven discoveries includes battles of will, clever insights, and wrong turns made by the early investigators in this great twentieth-century pursuit. It is a story of science in the making that shows how these discoveries were not the work of a lone genius but the combined efforts of many talented scientists and researchers toiling away behind the scenes. The intriguing characters include Henrietta Leavitt, who discovered the means to measure the vast dimensions of the cosmos . . . Vesto Slipher, the first and unheralded discoverer of the universe’s expansion . . . Georges Lemaître, the Jesuit priest who correctly interpreted Einstein’s theories in relation to the universe . . . Milton Humason, who, with only an eighth-grade education, became a world-renowned expert on galaxy motions . . . and Harlow Shapley, Hubble’s nemesis, whose flawed vision of the universe delayed the discovery of its true nature and startling size for more than a decade.Here is a watershed moment in the history of astronomy, brought about by the exceptional combination of human curiosity, intelligence, and enterprise, and vividly told by acclaimed science writer Marcia Bartusiak.

How to Boost Your Physical and Mental Energy


Kimberlee Bethany Bonura - 2015
    It's not just a list of "superfoods" or trendy exercises; the course takes a rigorous scientific approach to human vitality. Energy is a limited resource; learn to allocate yours in the best way possible to make the most of each day.

Introduction to Algebra


Richard Rusczyk - 2007
    Topics covered in the book include linear equations, ratios, quadratic equations, special factorizations, complex numbers, graphing linear and quadratic equations, linear and quadratic inequalities, functions, polynomials, exponents and logarithms, absolute value, sequences and series, and much more!The text is structured to inspire the reader to explore and develop new ideas. Each section starts with problems, giving the student a chance to solve them without help before proceeding. The text then includes solutions to these problems, through which algebraic techniques are taught. Important facts and powerful problem solving approaches are highlighted throughout the text. In addition to the instructional material, the book contains well over 1000 problems.This book can serve as a complete Algebra I course, and also includes many concepts covered in Algebra II. Middle school students preparing for MATHCOUNTS, high school students preparing for the AMC, and other students seeking to master the fundamentals of algebra will find this book an instrumental part of their mathematics libraries.656About the author: Richard Rusczyk is a co-author of Art of Problem Solving, Volumes 1 and 2, the author of Art of Problem Solving's Introduction to Geometry. He was a national MATHCOUNTS participant, a USA Math Olympiad winner, and is currently director of the USA Mathematical Talent Search.

What Is Relativity?: An Intuitive Introduction to Einstein's Ideas, and Why They Matter


Jeffrey O. Bennett - 2014
    Yet as bestselling author and astrophysicist Jeffrey Bennett points out, black holes don't suck. With that simple idea in hand, Bennett begins an entertaining introduction to Einstein's theories, describing the amazing phenomena readers would actually experience if they took a trip through a black hole.The theory of relativity also gives us the cosmic speed limit of the speed of light, the mind-bending ideas of time dilation and curvature of spacetime, and what may be the most famous equation in history: e = mc2. Indeed, the theory of relativity shapes much of our modern understanding of the universe, and it is not "just a theory: " every major prediction of relativity has been tested to exquisite precision and its practical applications include the Global Positioning System (GPS). Bennett proves anyone can understand the basics of Einstein's ideas. His intuitive, nonmathematical approach gives a wide audience its first real taste of how relativity works and why it is so important not only to science but also to the way we view ourselves as human beings.

The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you


Scott Stratten - 2019
    Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at our stores. Jackasses are among us, and we have some bad news for you: if you can't spot the Jackass at the (enter literally any place on the planet), then the Jackass is you. After a lifetime of research, Scott and Alison Stratten offer the definitive guide to surviving the Jackassery in your life and making the world a better place, one set of noise-cancelling headphones at a time.

What the Robin Knows: How Birds Reveal the Secrets of the Natural World


Jon Young - 2012
    Unwitting humans create a zone of disturbance that scatters the wildlife. Respectful humans who heed the birds acquire an awareness that radically changes the dynamic. We are welcome in their habitat. The birds don't fly away. The larger animals don't race off. No longer hapless intruders, we now find, see, and engage the deer, the fox, the red-shouldered hawk—even the elusive, whispering wren.Deep bird language is an ancient discipline, perfected by Native peoples the world over. Finally, science is catching up. This groundbreaking book unites the indigenous knowledge, the latest research, and the author's own experience of four decades in the field to lead us toward a deeper connection to the animals and, in the end, a deeper connection to ourselves.

It's Never Too Late to Sleep Train: The Low-Stress Way to High-Quality Sleep for Babies, Kids, and Parents


Craig Canapari - 2019
    Craig Canapari became a father, he realized that all his years of 36-hour hospital shifts didn't even come close to preparing him for the sleep deprivation that comes with parenthood. The difference is that parents don’t get a break—it’s hard to know if there’s a night of uninterrupted sleep anywhere in the foreseeable future. Sleepless nights for kids mean sleepless nights for the rest of the family—and a grumpy group around the breakfast table in the morning.   In It's Never Too Late to Sleep Train, Canapari helps parents harness the power of habit to chart a clear path to high-quality sleep for their children. The result is a streamlined two-step sleep training plan that focuses on cues and consequences, the two elements that shape all habits and that take on special importance when it comes to kids’ bedtime routines.   Dr. Canapari distills years of clinical research and experience to make sleep training simple and stress-free. Even if you’ve been told that you’ve missed the optimal "window" for sleep training, Dr. Canapari is here to prove that it's never too late, whether your child is 6 months or 6 years old. He's on your side in the battle against bedtime, and with his advice, parents and children alike can expect a lifetime of healthy sleep.

Basic Machines and How They Work


Naval Education and Training Program Development Center - 1971
    Thorough in its coverage of basic theory, from the lever and inclined plane to internal combustion engines and power trains, it requires nothing more than an understanding of the most elementary mathematics. Beginning with the simplest of machines — the lever — the text proceeds to discussions of the block and tackle (pulleys and hoists), wheel and axle, the inclined plane and the wedge, the screw, and different types of gears (simple, spur, bevel, herringbone, spiral, worm, etc.). A chapter on the concept of work discusses the measurement of work, friction, and efficiency; this is followed by investigations of power, force, and pressure, with explanations of the uses of scales, balances, gauges, and barometers. The fundamentals of hydrostatic and hydraulic machines (such as the hydraulic braking system and the hydraulic press) are discussed in detail. The remaining chapters cover machine elements (bearings and springs), basic mechanisms (gear differential, couplings, cams, clutches), the internal combustion engine and power trains (including explanations of various transmission systems — synchromesh, auxiliary, etc.). Every concept is clearly defined, and discussions always build easily from elementary theory to specific applications familiar to anyone with the slightest interest in mechanics. Important concepts, machine components, and techniques are clearly illustrated in more than 200 diagrams, drawings, and cross-sections that reveal inner workings — all of these help to clarify even further an already clear and well-organized presentation. Although it was originally designed for use in U.S. Naval Training Schools, this book can be used to great advantage as a basic text in mechanical engineering in standard technical schools, and it will be immensely valuable even to lay readers who desire a basic knowledge of mechanics.

Male vs. Man: How to Honor Women, Teach Children, and Elevate Men to Change the World


Dondré T. Whitfield - 2020
    Men look to be of service. Emmy Award–nominated actor best known for his role on Queen Sugar and transformational speaker Dondré Whitfield challenges us to be real men in this provocative look at the power found in serving others.Too many males abuse the power they have.Often those males grow up without healthy role models and so, while they look like men, they act like boys. Only now there are adult consequences to their actions.And many of us are caught in the shifting cultural ideas about manhood, unsure of how to make sound decisions or truly be a man. Every day we find evidence that the role of men at home, at work, and out in the world is deeply misinterpreted.In Male vs. Man, Dondré Whitfield equips us to become men rather than simply "grown males." Men are healthy and productive servant-leaders who bring positive change to their communities. Males are self-serving and stuck in negative cycles that we hear and read about daily. They create chaos instead of cultivating calm.Male vs. Man is an uplifting playbook for men who want to level up. It will help men and women alike understand what real manhood is, based on biblical wisdom as well as hard-earned lessons from someone who has been there. With practical guidance and a strong spiritual foundation, Dondré shows how to cultivate the life-changing spiritual, emotional, and psychological attributes of servant leadership at home, at work, and in our communities.

Windows Into the Earth: The Geologic Story of Yellowstone and Grand Teton National Parks


Robert Baer Smith - 2000
    Generating cataclysmic volcanic eruptions and large earthquakes, the hotspot helped lift the Yellowstone Plateau to more than 7,000 feet and pushed the northern Rockies to new heights, forming unusually large glaciers to carve the landscape. It also created the jewel of the U.S. national park system: Yellowstone. Meanwhile, forces stretching apart the western U.S. created the mountainous glory of Grand Teton National Park. These two parks, with their majestic mountains, dazzling geysers, and picturesque hot springs, are windows into the Earth's interior, revealing the violent power of the dynamic processes within. Smith and Siegel offer expert guidance through this awe-inspiring terrain, bringing to life the grandeur of these geologic phenomena as they reveal the forces that have shaped--and continue to shape--the greater Yellowstone-Teton region. Over seventy illustrations--including fifty-two in full color--illuminate the breathtaking beauty of the landscape, while two final chapters provide driving tours of the parks to help visitors enjoy and understand the regions wonders. Fascinating and informative, this book affords us a striking new perspective on Earth's creative forces.

Help for the Harried Homeschooler: A Practical Guide to Balancing Your Child's Education with the Rest of Your Life


Christine M. Field - 2002
    Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balance in their lives.