Book picks similar to
Digital Analytics Primer by Judah Phillips


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Sams Teach Yourself SQL™ in 10 Minutes


Ben Forta - 1999
    It also covers MySQL, and PostgreSQL. It contains examples which have been tested against each SQL platform, with incompatibilities or platform distinctives called out and explained.

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics


Thomas H. Davenport - 2013
    No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data.As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your �quantitative literacy" guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value.In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. You’ll gain crucial skills, including:� How to formulate a hypothesis� How to gather and analyze relevant data� How to interpret and communicate analytical results� How to develop habits of quantitative thinking� How to deal effectively with the �quants” in your organizationBig data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or if you aren’t comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge.

The Midrange Theory


Seth Partnow - 2021
    But what is a “good” shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball “analytics,” for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to “solve” the game of basketball but instead urge us toward thinking about it in new ways.The relative value of Russell Westbrook’s triple-doublesWhy some players succeed in the playoffs while others don’tHow NBA teams think about constructing their rosters through the draft and free agencyThe difficulty in measuring defensive achievementThe fallacy of the “quick two”From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

SEO 2016: Learn Search Engine Optimization (SEO Books Series)


R.L. Adams - 2015
    It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

The Sense of Paper


Taylor Holden - 2006
    How ubiquitous it is in everyday life….A material of paradoxes, it can be used and abused in a thousand ways and still be the same under its skin. It is the embodiment of man’s achievement, yet it is as transient and as flimsy as tissue…. In its strengths and weaknesses, faults and flaws, it is intensely human….”A lush and intoxicating blend of art history, eroticism, and suspense, Taylor Holden's The Sense of Paper is like no other debut novel you’ve ever read. An enthralling exploration of the role of paper in art, it is also the sumptuous story of a woman living on the dangerous edge of obsession, passion, and murder.

When Darkness Falls


Amanda Perry - 2019
    Now forced to deal with things no seventeen-year-old should, she struggles to survive until she can strike out on her own. When a case of mistaken identity thrusts her into a world of mythical creatures, Julianne must decide if she wants to remain in this new world or go back to the harsh life she left behind. Leviathan Black has spent too long watching each of his siblings find their other half. He longs for the companionship he witnesses daily. When his two older brothers commit a reckless act, Levi refuses to be a part of their shenanigans. That is, until he lays eyes on Julianne. Monsters like him should not be attracted to humans like her, but he finds himself inexplicably drawn in. With one touch, their worlds are flipped upside down and he resolves to do anything to keep Julianne with him, where she belongs. But outside forces are determined to tear apart any potential happiness Levi and Julianne may have. Will they succeed, or will Julianne and Levi fight for their happy ending? Julianne Harbor lived the life of a typical teenager until a tragic accident stole everything from her. Now forced to deal with things no seventeen-year-old should, she struggles to survive until she can strike out on her own.

The Hard Way


Julie Luongo - 2008
    Although gifted with wit and artistic talent, Lucy lacks focus. While she tries out careers from crime reporter to sleep-deprived law student, her offbeat life experiences fuel her insatiable desire to create. Unfortunately “starving artist” isn’t exactly a desirable job title, so Lucy hides her creativity under her business suit.As if figuring out her life isn’t hard enough, all of Lucy’s friends are getting married, but Lucy’s not sure if she’s capable of living happily ever after. With a string of loser former flames, giving up on love seems to be the best option. Until Ben—Lucy’s Mr. Right who comes at completely the wrong time.In the tradition of The Girls’ Guide to Hunting and Fishing, The Hard Way is a scrapbook of stories from Lucy’s life. As she discovers more about the people around her, will she finally begin to understand herself?

The Thompson Gunner


Nick Earls - 2004
    She's an icon to her fans, a darling of the media, schmoozed by television networks and an A-list guest at festivals abroad. She's a month and three countries into her current tour, a week away from home – through what exactly 'home' means is problematic these days. On a flight between gigs, a recurring dream raises disturbing questions. Haunting flashbacks provide clues to a past long ago buried – a secret life in another time, a life of lies, pacts and forbidden alliances. Then there's her relationship with Murray and where it went wrong. Out of the spotlight and beneath the punchlines, Meg discovers that memory will find a way to break the surface . . .

The Hundred-Page Machine Learning Book


Andriy Burkov - 2019
    During that week, you will learn almost everything modern machine learning has to offer. The author and other practitioners have spent years learning these concepts.Companion wiki — the book has a continuously updated wiki that extends some book chapters with additional information: Q&A, code snippets, further reading, tools, and other relevant resources.Flexible price and formats — choose from a variety of formats and price options: Kindle, hardcover, paperback, EPUB, PDF. If you buy an EPUB or a PDF, you decide the price you pay!Read first, buy later — download book chapters for free, read them and share with your friends and colleagues. Only if you liked the book or found it useful in your work, study or business, then buy it.

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)


Harvard Business Review - 2018
    Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

Big Data Now: Current Perspectives from O'Reilly Radar


O'Reilly Radar Team - 2011
    Mike Loukides kicked things off in June 2010 with “What is data science?” and from there we’ve pursued the various threads and themes that naturally emerged. Now, roughly a year later, we can look back over all we’ve covered and identify a number of core data areas: Data issues -- The opportunities and ambiguities of the data space are evident in discussions around privacy, the implications of data-centric industries, and the debate about the phrase “data science” itself. The application of data: products and processes – A “data product” can emerge from virtually any domain, including everything from data startups to established enterprises to media/journalism to education and research. Data science and data tools -- The tools and technologies that drive data science are of course essential to this space, but the varied techniques being applied are also key to understanding the big data arena.The business of data – Take a closer look at the actions connected to data -- the finding, organizing, and analyzing that provide organizations of all sizes with the information they need to compete.

Now You See It: Simple Visualization Techniques for Quantitative Analysis


Stephen Few - 2009
    Employing a methodology that is primarily learning by example and “thinking with our eyes,” this manual features graphs and practical analytical techniques that can be applied to a broad range of data analysis tools—including the most commonly used Microsoft Excel. This approach is particularly valuable to those who need to make sense of quantitative business data by discerning meaningful patterns, trends, relationships, and exceptions that reveal business performance, potential problems and opportunities, and hints about the future. It provides practical skills that are useful to managers at all levels and to those interested in keeping a keen eye on their business.

Greatest Hits Mysteries Boxed Set Vol. I


Leslie Langtry - 2013
    Death by Chocolate is her favorite dessert. And those knitting needles aren't just for craftprojects. To most people, Gin Bombay is an ordinary single mom. Then again,they don't know she's from a family of top secret assassins. Somewhere betweenleading a Girl Scout troop for her kindergartner--would nooses count for a knotbadge?--and keeping their puppy from destroying the furniture, Gin now has to takeout a new target. BUT YOU CAN PICK THEM OFF. Except this target has an incredibly hotAustralian bodyguard who knows just how to make her weak in the knees. But witha traitor threatening to expose everything, Gin doesn't have much time indulgeher hormones. She's got to find the leak and clear her assignment...or she'llend up next on the Bombay family hit list. Guns Will Keep Us Together - book #2 Dakota Bombay prides himself on his Bond-like image---bad-guy killer byday, lady-killer by night. But his life gets both shaken and stirred by anirate grandmother demanding a marketing plan for the family assassinationbusiness, a precocious six-year-old son he never knew he had, and a mysteriousredheaded funeral director who's got him intrigued in more ways than one. Suddenly the perennial playboy is knee deep in pie charts and play-dates, whilejuggling the demands of the not-so-family-friendly family business. Throw in ateam of rival assassins, and Dak's dreams of living trigger-happily ever afterjust may be put on ice. Also available in the Greatest Hits series: Stand By Your Hitman - book #3I Shot You Babe - book #4Paradise by the Rifle Sights - book #5Snuff the Magic Dragon - book #6 What Critics are saying about the Greatest Hits Mysteries: "Those who like dark humor will enjoy a look into the deadliest femaleassassin and PTA mom's life."-Parkersburg News "Mixing a deadly sense of humor and plenty of sexy sizzle, LeslieLangtry creates a brilliantly original, laughter-rich mix of contemporaryromance and suspense in 'Scuse Me While I Kill This Guy." -Chicago Tribune   "Darkly funny and wildly over the top, this mystery answers theburning question, 'Do assassin skills and Girl Scout merit badges mix...' onetruly original and wacky novel!" -RT BOOKreviews

Women In Business


David Evans - 2001
    Find out how designer Paloma Picasso, cosmetics producer Anita Roddick, Madonna, Oprah Winfrey and Hanae Mori achieved their success.

The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios


Steve Wexler - 2017
    It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.