. . In New York City, famous for its food and restaurants, locals are reverential about the bakeshop and café Once Upon a Tart. For more than a decade, they have been lining up at the store mornings and afternoons, waiting patiently for their signature scones, muffins, soups, salads, sandwiches, cookies, and—of course—tarts. And pretty much since the day the café opened, patrons have been asking—sometimes begging—the proprietors for their sweet and savory recipes. Good news: the wait is over.In Once Upon a Tart, the café’s founders and co-owners, Jerome Audureau (a New Yorker via France) and Frank Mentesana (a New Yorker via New Jersey), go public with their culinary secrets (“We don’t have any,” says Frank. “That’s our biggest secret of all”) and recipes. They also tell their inspiring success story, from selling tarts wholesale out of a warehouse in Long Island City to opening their now-famous outpost in Soho.In nine delicious chapters ranging from savory tarts to cookies, the authors instruct and advise home cooks on everything from how to make the flakiest tart crust (“keep the dough cold”) to making sandwiches (“condiments are key”) to how to diet (“you want half the calories, eat half the scone”). Once Upon a Tart is packed with more than 225 easy-to-prepare recipes, including all the store classics that have earned Frank and Jerome the devotion of their customers: Caramelized-Leek-and-Celery Tart, Creamy Carrot Soup with Fresh Dill, Pork Loin Sandwich with Frisée and Rosemary-Garlic Aioli, Buttermilk Scones with Dried Currants, Banana–Poppy Seed Muffins, and Strawberry-Rhubarb Tart with Crisp Topping.Says Frank, “We believe that deep down, everyone is a cook.” Adds Jerome, “And that a little butter in your life is a good thing.”

    Within 10 minutes of meeting a couple, they can predict who will stay happily together or who will split up, with 94% accuracy. Based on their findings on the ingredients to a happy, lasting love life, they have now created an easy series of eight dates, spanning:- commitment & trust - conflict resolution- intimacy & sex - fun & adventure- work & money- family values - growth & spirituality- goals & aspirationsEight Dates draws on rigorous scientific and psychological research about how we fall in love using case studies of real-life couples whose relationships have improved after committing time to each other and following the dates. Full of innovative exercises and conversation starters to explore ways to deepen each aspect of the relationship, Eight Dates is an essential resource that makes a relationship fulfilling.'Can a marriage really be understood? Yes it can. Gottman shows us how' Malcolm Gladwell, author of Blink

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation

    An experienced pastor and homiletics professor, Donald Sunukjian provides budding pastors with wise counsel that is sure to stay with them throughout their ministries.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    click with others? It's something we never learn in school... a shame because Connecting Instantly with others just might be the most important skill you'll ever learn. The first 60 seconds of an interaction is the gatekeeper of friendship and relationships. It determines whether people will invest time and energy in you... and simply care about you. Nail it, and you'll be given the benefit of the doubt in any situation... fail to click instantly and you'll fall into the dreaded zone of apathy and "who cares about them?" We don't get second chances in a reality that deals largely in snap judgments. Connect Instantly was written specifically to deal with those crucial first moments of interaction, and make sure that you control 100% that you click and make a great impression, and reap the rewards of it. What about clicking instantly will you learn? * How outbound positivity always comes full circle and inbound - back to you. * What ignoring small details in favor of the main message can do for your conversational flow. * The small acts of service that require zero effort... but make people love you. As well as... * Telltale signs of genuineness and authenticity in your smile. * Why asking people's opinions makes them value your opinions more. * The bonding power of imperfections, flaws, and vulnerability. When you can master the first 60 seconds of an interaction, your world is simply opened up. If you can pass everyone's gatekeeper and leave them wanting to invest time and emotion into you, there's no more powerful emotion. You'll be first in line for every business opportunity because people will assume the best of you. You'll always be attractive to the opposite sex because of that impression. Old friends will want to see you more, and new friends will want to strengthen that bond quickly - are you ready for all the new friends you'll have? Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. Use snap judgments to your advantage!

    Bush’s. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented an American-style political campaigning and exported it around the world. In this lively and engaging narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.

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    In the clash of these two strong personalities, May Sarton explores the different ways that men and women express both anger and love.

    Yet few people experience this type of relationship. Statistics show that approximately 20 million divorced people live in our country, and the median duration of any given marriage is just 7.2 years. Few people consider the role that their birth order has played in developing their own personality, how it has affected their prospective spouse\u2019s personality, or how the two personalities might make it living under one roof. As a result, after the initial intoxicating infatuation ends, most married couples are left to work their way through the agonizing hangover of conflicting birth orders. In The Birth Order Connection, Dr. Kevin Leman helps readers avoid such conflicts before they arise. He shows how to find and recognize the best and wisest choice fora life partner, provides tools to succeed in marriage, and teaches how an understanding of birth order can do wonders not only for future marriages but for those that have already begun.

    These highly-trained, easily-deployable, and widely-skilled infantrymen specialize in airborne assault, raids, recovery of personnel and equipment, and airfield seizure, among other difficult and dangerous missions. Drawing from over two centuries of bloody lessons learned in special operations combat, this guide gives modern soldiers the best advice possible. In straightforward language and a no-frills style, it covers deception, stealth, communications, escape and evasion, ambush operations, perimeter defense, counterintelligence, and much more. Handy and concise, this manual was designed so Rangers could easily carry it into the field. Now it is the ultimate resource for anyone who wants to know how Rangers think and work.

    As an executive, board member, advisor, and investor, John has not only coached a generation of companies on selling, but he has also influenced a generation of executives and leaders in technology, Mike Speiser-Managing Director-Sutter Hill VenturesThe learnings in The Qualified Sales Leader will help you and your sales team sell more, make more money and grow your career in enterprise sales. Luca Lazzaron-CRO SprinklrMost sales books are boring, clinical "textbooks" that "cookie-cutter" a few generic ideas into a monotonous, dull read, that puts you to sleep. The Qualified Sales Leader is an easy read, dripping with the fundamentals of enterprise sales. Real world advice that you'll put to use the next day. Chris Degnan-CRO-SnowflakeThe Qualified Sales Leader is an easy to read book that will absolutely resonate through any enterprise software sales team. Realistic, usable advice for any sales leader or sales rep. If you're in enterprise sales, you'd be crazy not to read this book Cedric Pech-CRO-MongoDBMonthly someone asks:, "When are you going to write a book". When I ask, "Why?", I'm told, "Because no one has written a sales leadership book with practical, solutions to real life issues in enterprise SaaS sales forces", Why:6 of 10 sales reps fail, not because they couldn't sell but because they were assigned the wrong accounts. Sales leaders don't align skillsets to account complexity.Rep attrition at most SaaS companies is over 20%Sales leaders can't recruit A playersSales Leaders don't coach their reps on deal advancement issuesMost sales leaders are "glorified scorekeepers"Most sales leader don't motivate their sales teamThey're focused on deals, not rep competencySales forecasts are inaccurate because most reps game the CRM system.Sales team leaders lack qualification of sales stage exit criteriaMany salesforces only win 50% of their proof of conceptsThey're unable to frame a winning POC Criteria because they skip steps 8 of 10 executive buyers say the sales meetings they take are a waste of time.Sales reps lack the ability to sell business value aligned to specific personas and use cases. 4 of 10 reps in enterprise sales say one of the top 3 biggest challenges is to establish urgency. Reps don't quantify critical business pain to create a buying influence.Reps can't find high-level business champions, only low-level coachesLeaders don't teach them to find pain above the noise.Reps find pain but can't attract a championManagers have them selfishly focused on closing a sale instead of earning trust.40% of reps say they feel out of control during the sales process.Leaders don't teach them how to control the process.Reps can't get high in the tree to drive large deals.They don't speak the language of the Economic Buyer.50% of reps say they can't overcome price objections while sales leaders struggle to increase the average deal size. Managers are pushing their sales reps into vending, not selling. Reps can't answer the simple "3 Whys" for forecasted dealsWhy do they have to buy? Why do they have to buy from us? and Why do they have to buy now?Top sales leaders will find the answers to these issues and more in The Qualified Sales LeaderFrom the PublisherJohn is widely recognized as the only person having been the CRO (Chief Revenue Officer) at five public, enterprise software companies, PTC, Geo-Tel, Ariba, BladeLogic and BMC.John's expertise was formulated as a pre-IPO member of 4 of the 5 companies listed above.Today, John is a board member at public software companies Snowflake, MongoDB and private, pre-IPO companies Lacework, Sigma, Cybereason and Observe. In the past, John has been a board member or executive consultant to: Hubspot, Glass Door AppDynamics and Sprinklr.

    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

    An account of one family's life in a redwood forest describes how the Colfax's lived without electricity, running water, or a phone, and how they educated their sons, three of whom were accepted to Harvard on full scholarships.