Book picks similar to
Paula Scher: Twenty-Five Years at the Public, A Love Story by Paula Scher


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The Complete Idiot's Guide to RVing


April Maher - 2001
    An updated and revised guide for the more than 30 million Americans who are living the RV lifestyle and the millions of others who have considered it but have not yet taken the plunge, The Complete Idiot's Guide® to RVing, Second Edition, includes the following: Basic facts about the different types of RVs-camper, van, motor home, bus, or tow rig-and the advantages of each; Advice on buying your RV, from dealer negotiations to acquiring the proper insurance; Driving tips for piloting your RV; Information on how to choose a campground with an eye for water, electricity, propane, wastewater dump, hookups, phone, cable, and campground rules.

What It Takes: Fighting for My Life and My Love of the Game


Mark Herzlich - 2014
    But after being named the conference’s top defensive player his junior season, the budding star was sidelined by a persistent, debilitating pain in his left leg.After months of tests, Herzlich received a shocking diagnosis: He had Ewing’s sarcoma, a rare bone cancer. Doctors put his odds of survival as low as fifteen percent—and no one thought he would be able to run, much less play, again. Then Herzlich learned of a radical alternative treatment that would give him the best chance to regain his strength and maybe even play football again. He had a choice to make, one that would allow him the chance to return to the game he loved, but it came at the risk of his life.Herzlich relied on family, friends, faith, and deep wells of determination to help him through treatment, and his drastic plan worked. Not only could he run, but he was stronger than ever physically, and mentally ready to battle his way to a spot on an NFL roster. When he was passed over by all 32 teams in the draft, he dug deeper and continued his training, winning a spot in the Giants’ training camp, and eventually, on the team.Mark Herzlich fought a battle against cancer, against statistics, and some days against himself. Told with candor and raw emotion, this is a story for anyone who has ever fought to beat the odds, for anyone who has ever been told that what they are about to attempt is next to impossible.Herzlich’s story embodies powerful lessons about what can be achieved through persistence and belief, and he serves as living proof that overcoming the impossible is only the beginning.With a foreword by New York Giants head coach Tom Coughlin

Affordable Interior Design: High-End Tips for Any Budget


Betsy Helmuth - 2019
     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

Design Is How It Works: How the Smartest Companies Turn Products into Icons


Jay Greene - 2010
    Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

The Adobe Photoshop Layers Book


Matt Kloskowski - 2008
    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.

Hatch Show Print: The History of a Great American Poster Shop


Paul Kingsbury - 2001
    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

The Anarchist's Workbench


Christopher Schwarz - 2020
    

Brand New: The Shape of Brands to Come


Wally Olins - 2014
    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection


Wilson Harvery - 2005
    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

Changing Normal: How I Helped My Husband Beat Cancer


Marilu Henner - 2016
    Within days of their first meeting in 2003, they were planning a life together, and soon they were inseparable as Michael became ever more integrated into Marilu’s family. But after only months they were thrown the ultimate curveball: Michael was diagnosed with bladder cancer, and then lung cancer. Marilu refused to lose the love of her life so easily. With the knowledge she had gained on her own health journey, chronicled in several of her bestselling books, Marilu set about finding a path for Michael that would use the best of Eastern and Western medicine to beat his cancers and return Michael to optimal health. Michael eschewed most traditional treatments and with Marilu’s help—aided by knowledgeable and sympathetic doctors—he forged his own path. In this moving and informative book, Marilu tells the story of their fast-paced romance and how this contrasted with the day-to-day battle for Michael’s life. Michael tells the story from his point of view: the search for the cause of his cancer, the mental anguish he felt as he realized how responsible he was for his condition, the physical and mental hardships that he had to overcome, and the triumph of love that made it all worthwhile. Not a “how-to” book in the traditional sense, Changing Normal is a book of empowerment, a call for all those facing similar challenges to take responsibility for their lives, to search for the causes of their illness and address them directly. Written with an engaging voice, a sense of humor, and life-changing wisdom, Changing Normal is a personal and touching look at how Marilu and Michael faced down a cancer diagnosis and came out the other side happier, healthier, and more in love than ever.

Gardenista: The Definitive Guide to Stylish Outdoor Spaces


Michelle Slatalla - 2016
    The team behind the inspirational design sites Gardenista.com and Remodelista.com presents an all-in-one manual for making your outdoor space as welcoming as your living room. Tour personality-filled gardens around the world and re-create the looks with no-fail planting palettes. Find hundreds of design tips and easy DIYs, editors’ picks of 100 classic (and stylish) objects, a landscaping primer with tips from pros, over 200 resources, and so much more.

Make Your Own Luck: A DIY Attitude to Graphic Design


Kate Moross - 2014
    But it hasn’t always been a smooth ride. In this informative memoir and guide Kate Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with “copycats,” and when to consider working for free. Kate Moross also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly coloured style, this book is filled with dozens of examples of her work for companies such as Google, Adidas, and Nokia, as well as musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with enormously helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

22 Immutable Laws of Branding. Abridged.


Al Ries - 2005
    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Los Logos: A Selected LOGO Collection


Nicholas Bourquin - 2002
    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Be in a Treehouse: Design / Construction / Inspiration


Pete Nelson - 2014
    To that end, he shares the basics of treehouse construction with his own recent projects as case studies. Using photographs taken especially for this project along with diagrams, he covers the selection and care of trees, and explains the fundamentals of building treehouse platforms. To ignite the imagination, Nelson presents 27 treehouses in the United States, Europe, and Africa. The book will be indispensible to anyone who aspires to have a treehouse, from the armchair dreamer, to the amateur builder, to the professional contractor.