Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    We are trapped by techniques and assumptions of a prior era.Today challenges emerge at an ever-accelerating rate, and we struggle to find the imaginative answers we crave. When we do, biology and culture conspire to obstruct our progress.Think Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use Future's radical problem-solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. This book provides you with new language, frameworks, and tools to conquer the status quo and drive change.Inside Think Wrong, designers and innovators John Bielenberg, Mike Burn, and Greg Galle show how pioneering teams of people have cultivated ways to challenge both their brains and the culture at large. These people learned to think wrong, and so can you.An introduction offers the fundamental groundwork of Think Wrong. The subsequent chapters present six practices developed by the authors: Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast. Using firsthand case studies of success, and offering Think Wrong Drills that you may use, Think Wrong is a field guide for applying this highly effective problem-solving system to challenges big and small. In addition to the drills provided in the book, Think Wrong readers are provided access to free online resources.

    The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

    What is it that persuades us to camp outside Apple stores to be the first to buy an iPhone? Why is it that a generation ago a typewriter might have lasted someone a lifetime, but now we write on computers that we upgrade every couple of years to shinier, faster, sleeker models? Why do the clicks of some car doors sound “expensive”? Deyan Sudjic charts our relationship—both innocent and knowing—with all things designed. From the opulent excesses of the catwalk to the playfulness of an Alessi jam jar, he shows how we can be manipulated and seduced by our possessions. With scintillating wit he addresses these questions and more, exploring the reasons why every designer yearns to put a personal stamp on a chair or an adjustable lamp, and where design ends and art begins. 71 black-and-white and 5 color illustrations.

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    Prepare for your next job interview."Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM".Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book:- Prepare for the design interview — prepare for the design exercise and learn more about how tech companies hire product designers.- Improve your portfolio — use product challenges to showcase in your porfolio instead of unsolicited visual redesigns.- Step up your design career — practice your product design skills to become a better designer and prepare for your next career move.- Interview designers — learn how to interview designers to evaluate their skills in the most efficient and scalable way.What’s inside?- A 7-step framework for solving product design exercises- 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc.- 5 full solutions for product design exercises- 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.

    The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs.Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

    Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

    With metaprogramming, you can produce elegant, clean, and beautiful programs. Once the domain of expert Rubyists, metaprogramming is now accessible to programmers of all levels. This thoroughly revised and updated second edition of the bestselling Metaprogramming Ruby explains metaprogramming in a down-to-earth style and arms you with a practical toolbox that will help you write your best Ruby code ever.Dig under the surface and explore Ruby's most advanced feature: a collection of techniques and tricks known as metaprogramming. In this book, you'll learn metaprogramming as an essential component of Ruby and discover the deep, non-obvious details of the language. Once you understand the tenets of Ruby, including the object model, scopes, and singleton classes, you're on your way to applying metaprogramming both in your daily work assignments and in your fun, after-hours projects.Metaprogramming Ruby, Second Edition makes mastering the language enjoyable. The book is packed with: Pragmatic examples of metaprogramming in action, many of which come straight from real-life gems such as Rails.Programming challenges that let you experiment and play with some of the most out-there metaprogramming concepts.Metaprogramming spells--33 practical recipes and idioms that you can study and apply right now, to write code that is sure to impress.This completely revised new edition covers the new features in Ruby 2.0 and 2.1, and contains code from the latest Ruby libraries, including Rails 4. Most examples are new, from the wild, with more recent libraries. And the book reflects current ideas of when and how much metaprogramming you should use.Whether you're a Ruby apprentice on the path to mastering the language or a Ruby wiz in search of new tips, this book is for you.What You Need: Ruby 2.x, Ruby 1.9, or a recent version of JRuby.

    And this book will teach you all you need to know to be immediately productive with MySQL. By working through 30 highly focused hands-on lessons, your MySQL Crash Course will be both easier and more effective than you'd have thought possible. Learn how to: Retrieve and sort data Filter data using comparisons, regular expressions, full text search, and much more Join relational data Create and alter tables Insert, update, and delete data Leverage the power of stored procedures and triggers Use views and Cursors Manage transactional processing Create user accounts and manage security via access control Ben Forta is Macromedia's Senior Technical Evangelist, and has almost 20 years of experience in the computer industry in product development, support, training, and product marketing. Ben is the author of the best-selling Sams Teach Yourself SQL in 10 Minutes (now in its third edition, and translated into over a dozen languages), ColdFusion Web Application Construction Kit, and Advanced ColdFusion Development (both published by Que Publishing), Sams Teach Yourself Regular Expressions in 10 Minutes, as well as books on SQL, Flash, JSP, HomeSite, WAP, Windows 2000, and other subjects.

    

    It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world.This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

    

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.