During his long life, Basil H. Liddell Hart was considered one of the world's foremost military thinkers--a man generally regarded as the "Clausewitz of the 20th century." Strategy is a seminal work of military history and theory, a perfect companion to Sun-tzu’s The Art of War and Carl von Clauswitz’s On War. Liddell Hart stressed movement, flexibility, and surprise. He saw that in most military campaigns dislocation of the enemy's psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in WW I) versus indirect dislocation (Blitzkreig in WW II). Liddell Hart is also tonic for business and political planning: just change the vocabulary and his concepts fit.

    The classic account of modern British journalism, now updated and re-issued.

    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Its safe to say that he hadn't achieved much with his life. Yet just a year on, on the back of three documentaries that have been viewed over 150m times, hes won awards, been featured on TV all over the world and has been lauded by critics, commentators and serial achievers across the globe. How did everything turn for him? With an idea.

    Defence, internal security and terrorism are important yet closely guarded issues. Even as outrage over safety of women and rising terror take centrestage, there continues to be limited access to information on the subjects of national defence and security - especially in a language that a layman can understand. Raghu Raman, an expert on security and terrorism, presents issues of defence, strategy and national security in an engaging narrative, with historical and contemporary examples. He recalibrates the great ‘India rising’ story with its real and present dangers and the role of a regular citizen in this everyman’s war.

    In that context alone this book is of international military importance. Using previously unknown material and through interviewing key players who have remained silent for 30 years, Ewen Southby-Tailyour has finally established the truth: that it has taken so long reflects the sensitivities, both military and personal, involved. Interviews with the SAS officer commanding Operation Plum Duff, members of the reconnaissance patrol for Operation Mikado, plus the navigator of the helicopter that flew eight troopers into Tierra del Fuego, has allowed the author to describe the tortuous events that led, instead, to a significant survival story. The RAF [pilots tasked with ' crash-landing' two Hercules onto Rio Grande during Operation Mikado have spoken of the extraordinary procedures they developed: so has the captain of the British submarine involved. The Super Etendard pilots who sank HMS Sheffield and MV Atlantic Conveyor and then 'attacked' HMS Invincible, plus a key member of the Argentine special forces and the brigadier defending Rio Grande, add credence, depth and gravitas to the saga. Exocet Falklands is a ground-breaking work of investigative military history.

    Same as many big time collegiate sports programs. Seems no matter how the team transgresses off the field, if they excel on the field, everyone forgives them. Writer, professor and conflicted Seminole Diane Roberts looks at the problems plaguing her campus in Tallahassee, examining them within the context of college football itself and its significance in American life, and explores how the game shapes our culture.

    A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America. The authors reveal the nature of the warrior, brave men and women who train their minds and bodies to go to that place from which others flee. After examining the incredible impact of a few true warriors in battle, On Combat presents new and exciting research as to how to train the mind to become inoculated to stress, fear and even pain.

    

    The result is an enthralling combination of powerful technical wisdom and the philosophical elucidation offered to martial artists by Buddhism, Shintoism, Confucianism, and Taoism. From the metaphor of the Four Elements and fundamentals of physical practice and strategy to an offering of Zen wisdom on the "way" of nature, "Musashi's Book of Five Rings" is as profound and important a book on martial arts as you will find.

    The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential reading for any student of military history, strategy, or theory. Machiavelli believed The Art of War to be his most important work.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    By his late forties, he'd gone from Princeton to Harvard Law to dramatic success as a prosecutor and attorney general to the governorship of New York. Many thought he would become the first Jewish president of the United States. Then came the prostitution scandal that shocked and mystified the nation. Peter Elkind's definitive account gets at all sides of this complex man: the well-intentioned do-gooder, the aggressive lawyer, the hardball politician, the dutiful son, the loving husband and father, and the secretive "Client 9" of the Emperor's Club escort service. Elkind interviewed dozens of key sources ranging from Spitzer's family, friends, and closest aides, to targets of his high-profile investigations, to central players in the prostitution ring. He reveals many groundbreaking new details about Spitzer's rise, his short time as governor, and the way his enemies plotted against him. The result is a gripping, almost Shakespearean narrative-a tragedy of one man's noble intentions and fatal flaws and the powerful forces (both internal and external) that destroyed him.

    And yet, we stillremain obsessed with aviation disasters. What caused these accidents?Whose fault was it?  In her series of  books, Why Planes Crash, Sylvia Wrigley investigates the worst aviation disasters of the twenty first century.Why Planes Crash: 2001 is the first of the series. Wrigley has put together eleven of the most interesting incidents that the worldsaw in the year 2001. These include a detailed analysis of thedisastrous runway incursion at Linate, the passenger interferenceleading to the Avjet Aspen Crash and why an Airbus A300 disintegratedover Queens.From bad weather to the engineering faults in the aircraft, the author critically looks into each factor that might have lead to the crash.Her investigations and deep insight compiled thoughtfully in this bookmake it so interesting to read that you actually start feeling like awitness to the disaster and yet it is comprehensive enough for anyonewith no aviation knowledge to understand.