Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

    Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions.Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more.Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

    Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

    This book is for anyone who has an interest in SQL Server 2012 and wants to understand its capabilities, including database administrators, application developers, and technical decision makers.

    Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence.Designing Interfaces captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warnings on when not to use them.Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight.A book can't design an interface for you -- no foolproof design process is given here -- but Designing Interfaces does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately.

    It also works beautifully with other open source tools, such as the MySQL database and the Apache web server. However, as more web sites are developed in PHP, they become targets for malicious attackers, and developers need to prepare for the attacks.Security is an issue that demands attention, given the growing frequency of attacks on web sites. Essential PHP Security explains the most common types of attacks and how to write code that isn't susceptible to them. By examining specific attacks and the techniques used to protect against them, you will have a deeper understanding and appreciation of the safeguards you are about to learn in this book.In the much-needed (and highly-requested) Essential PHP Security, each chapter covers an aspect of a web application (such as form processing, database programming, session management, and authentication). Chapters describe potential attacks with examples and then explain techniques to help you prevent those attacks.Topics covered include:Preventing cross-site scripting (XSS) vulnerabilitiesProtecting against SQL injection attacksComplicating session hijacking attemptsYou are in good hands with author Chris Shiflett, an internationally-recognized expert in the field of PHP security. Shiflett is also the founder and President of Brain Bulb, a PHP consultancy that offers a variety of services to clients around the world.

    Anyone with a modest knowledge of HTML and web site management can learn to create dynamic content through the PHP programming language and the MySQL database. This book gives you the background and tools to do the job safely and reliably.Web Database Applications with PHP and MySQL, Second Edition thoroughly reflects the needs of real-world applications. It goes into detail on such practical issues as validating input (do you know what a proper credit card number looks like?), logging in users, and using templates to give your dynamic web pages a standard look.But this book goes even further. It shows how JavaScript and PHP can be used in tandem to make a user's experience faster and more pleasant. It shows the correct way to handle errors in user input so that a site looks professional. It introduces the vast collection of powerful tools available in the PEAR repository and shows how to use some of the most popular tools.Even while it serves as an introduction to new programmers, the book does not omit critical tasks that web sites require. For instance, every site that allows updates must handle the possibility of multiple users accessing data at the same time. This book explains how to solve the problem in detail with locking.Through a sophisticated sample application--Hugh and Dave's Wine Store--all the important techniques of dynamic content are introduced. Good design is emphasized, such as dividing logic from presentation. The book introduces PHP 5 and MySQL 4.1 features, while providing techniques that can be used on older versions of the software that are still in widespread use.This new edition has been redesigned around the rich offerings of PEAR. Several of these, including the Template package and the database-independent query API, are fully integrated into examples and thoroughly described in the text. Topics include:Installation and configuration of Apache, MySQL, and PHP on Unix®, Windows®, and Mac OS® X systems Introductions to PHP, SQL, and MySQL administration Session management, including the use of a custom database for improved efficiency User input validation, security, and authentication The PEAR repository, plus details on the use of PEAR DB and Template classes Production of PDF reports

    This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    But few people realize that Google also gives you hundreds of cool ways to organize and play with information.Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

    Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge(R) tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take. Educational instructor notes--created to help teachers plan, organize, and time their lessons--are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.

    The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications. The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger," Dafydd developed the popular Burp Suite of web application hack tools.