This Is How You Pitch: How To Kick Ass In Your First Years of PR


Ed Zitron - 2013
    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

The Industrial Revolution: A History From Beginning to End


Hourly History - 2019
     The Industrial Revolution which took place in Great Britain between the middle of the eighteenth century and the middle of the nineteenth transformed British industry and society and made Great Britain the most powerful nation in the world. The Industrial Revolution didn’t happen due to one, single factor but rather to a number of separate yet related developments which interacted to change the world profoundly and completely. Improvements in the production of iron allowed the construction of efficient, reliable steam engines. These steam engines were then used in the production of iron to improve the quality and quantity of iron production even further. Manufacturing became concentrated in factories filled with automated machinery while canals and improved roads allowed raw materials to be brought to these factories and for finished products to be distributed. Inside you will read about... ✓ Transport and the Rise of Global Trade ✓ The Iron Heart of the Industrial Revolution ✓ The Power of Steam ✓ The Lives of Workers during the Industrial Revolution ✓ The Rise of Labor Movements And much more! During the the Industrial Revolution, people became used to the availability of cheap, mass-produced items transported to the point of sale from other parts of the country or even other parts of the world. However, people also became used to living in large cities and working in factories and mills, often for meager wages and in dangerous and exhausting conditions. Progress made a small number of people very wealthy, but it also condemned a large portion of the British population to living and working in danger and squalor. Opposition to the Industrial Revolution came from skilled workers who saw their jobs being replaced by machines and from influential poets who deplored the loss of what they regarded as an idyllic, rural, agrarian way of life. This opposition was brutally repressed, and even those who tried to champion the rights of workers sometimes found themselves under attack by the British Army. The Industrial Revolution changed almost everything about the British way of life, and it spread from Great Britain to most of the developed countries of the world. This is the story of a revolution which continues to affect all of us in the modern world.

301 Smart Answers to Tough Interview Questions


Vicky Oliver - 2005
    If you want to stand a head above the rest of the pack, 301 Smart Answers to Tough Interview Questions is the definitive guide you need to the real, and sometimes quirky, questions employers are using to weed out candidates.Do you know the best answers to:--It looks like you were fired twice. How did that make you feel?--Do you know who painted this work of art? --What is the best-managed company in America?--If you could be any product in the world, what would you choose?--How many cigars are smoked in a year?--Are you a better visionary or implementer? Why?Leaning on her own years of experience and the experiences of more than 5,000 recent candidates, Vicky Oliver shows you how to finesse your way onto a company's payroll."Everything I always wanted to know about job interviews but was afraid to be asked."-Claude Chene, Senior Vice President, Head of Business Development, U.K. and Europe, Sanford Bernstein & Co.

One Day University Presents: Positive Psychology: The Science of Happiness


One Day University - 2010
    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

Finish Your Dissertation Once and for All!: How to Overcome Psychological Barriers, Get Results, and Move on with Your Life


Alison B. Miller - 2008
    Combining psychological support with a project management approach that breaks tasks into small, manageable chunks, experienced dissertation coach Alison Miller shows you how to overcome negativity and succeed in completing your dissertation beyond your own expectations.

The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher


Carolyn Howard-Johnson - 2011
    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

The Book on Writing


Paula LaRocque - 2013
    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

The Winning Resume: Get Hired Today With These Groundbreaking Resume Secrets


Steve Williams - 2015
    Imagine this scenario, you have a potential employer at a company and he's flipping through the applicants and comes across your resume. As he picks it up suddenly the one behind yours catches his eye because the applicant put that extra effort into making it look great. So he sets yours down and forgets about it forever.. The other applicant gets the job. This can easily happen even when you are more qualified than another person, if they stand out more than you then you might never get the call. So it's very important to spend time perfecting your resume. Many people realize this, but don't have any idea what to do to give theirs the extra edge. The truth of the matter is if you are having trouble creating a resume that will land you an interview it is because you are lacking effective techniques and strategies on exactly what to do. This book has step by step advice that will shoot your resume to the top of the list. A Preview of What You Will Learn ✔ How To Make Your Resume STAND OUT ✔ Visual Examples of Both Good and Bad Resumes and Cover Letters ✔ Ways To Express And Leverage Your Value ✔ Key Mistakes To Avoid ✔ The Top 5 Resume Building Tips ✔ Much, much more! Here Are Some Tips Straight From the Book - You have to keep your resume up to date, but it does not need to include everything there is to know about you. When you are sitting down and deciding what you are going to put in your resume you need to first understand that it is best if you only have one page if possible. - Ask yourself, if I were looking to hire someone would I consider someone with my resume. You need to understand that it is not the reader's intention to include your resume in the small pile of potential hires but to exclude it. For this reason you need to make sure that you are only including relevant information and that you do not look as if you are trying to build yourself up. - It all boils down to is knowing what the reader will be looking for. If you can successfully convey the exact message the employer wants to see, you will get the call.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Beat The Devil (Kindle Single)


Mishka Shubaly - 2013
    Over three decades, his affliction has spawned immeasurable chaos, destruction and debauched good times. While his rivals have graced the covers of Spin and Rolling Stone, Shubaly's projects inevitably flame out in the eleventh hour. Is he finally ready to give up his lifelong dream for good?

CreateSpace & Kindle Self-Publishing Masterclass: The Step-By-Step Author's Guide to writing, Publishing and Marketing Your Books on Amazon


Rick Smith - 2013
    You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down. Why you should publish both Paperback and Kindle formats Why you should always do Createspace first What are the best software tools for organisation, creativity, and productivity How to create or source amazing low-cost Covers that drive your sales How to build world-class Sales Pages on Amazon's storefront, with no technical skills required In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book; Where to find your first willing customers who'll kick-off your sales The importance of Reviews and how to get genuine customers to write them Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search How to price, track, and promote your book, and when to write the next one Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!

Public Relations: Strategies and Tactics


Dennis L. Wilcox - 1986
    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

It's Not About the Tights: An Owners Manual on Bravery


Chris Brogan - 2013
    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

Write Short Kindle Books: A Self-Publishing Manifesto for Non-Fiction Authors (Indie Author Success #1)


Nathan Meunier - 2015
    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

The Escape Manifesto: Quit Your Corporate Job. Do Something Different!


Escape the City - 2013
    BE BRAVE AND START SOMETHING YOU LOVE.Does this sound familiar... You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays…but there’s a nagging feeling that something isn’t quite right? A realisation that you’re not completely fulfilled? Surely you should be as happy as Larry – are you being ungrateful? HELL NO. You want a different life – no spreadsheets, no commute, no late nights at the office. But if not that…then what? That is exactly what Escape The City are here to do – show you what other options are open to you.Escape The City is a community based website built around a simple concept: there is more to life than doing unfulfilling work in big corporate companies. The online platform is designed to help corporate professionals find exciting jobs, start their own businesses, and go on big adventures. The Escape Manifesto is here to support, inspire and encourage us all to make big and brave transitions in our lives.• Examines the reasons why so many people are unsatisfied with the corporate world• Explores the alternatives and the common barriers to achieving your dreams• Advice and support for making the transition to something new and developing a strategy for work and life• Contains tons of real-life examples of people who have made the leap