The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    More than forty years after its first publication this masterful survey remains the standard textbook on the central period of Roman history.

    It also deconstructs each theory allowing students not only to understand them, but also to critically engage with the assumptions and myths that underpin them. It does this by using five familiar films as tools for first understanding each theory and then for understanding the myths that make them so persuasive for some people.Key features of this textbook include: * coverage of the main theories and traditions including: Realism & Neo-realism; Idealism and Neo-idealism; Liberalism; Constructivism; Postmodernism; Gender; Globalisation and the 'End of History'* innovative use of narratives from five famous films that students will be familiar with: Lord of the Flies; Independence Day; Wag the Dog; Fatal Attraction; and The Truman Show* clearly written, providing students with boxed key concepts, guides to further reading and thinking.This breakthrough textbook has been designed to unravel the complexities of International Relations theory in a way that allows students a clearer idea of how the theories work and some of the myths that are associated with them.

    Viewing the juvenile and adult offender as being embedded and continually influenced by multiple systems, it highlights how psychological, social, economic, political and ecological factors all play a role in influencing individual behavior. Streamlined in this edition, it offers a separate chapter on delinquency, updated examples and more on the link between psychology and specific crimes.

    This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.

     Social Welfare Policy; 2008 Election; Proposition 8; Economic issues. Social work and social welfare practitioners and students interested in enhancing their understanding and analysis of social welfare policy.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Masters’ "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Information covered includes human development, diversity, abuse and neglect, assessment and intervention planning, direct and indirect (micro and macro) practice, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.A Computer Concepts Text Focused on Today’s Student!Technology in Action engages students by combining a unique teaching approach with rich companion media.

    As a result, our country has generally worked to keep the military out of law enforcement. But according to investigative reporter Radley Balko, over the last several decades, America’s cops have increasingly come to resemble ground troops. The consequences have been dire: the home is no longer a place of sanctuary, the Fourth Amendment has been gutted, and police today have been conditioned to see the citizens they serve as an other—an enemy.Today’s armored-up policemen are a far cry from the constables of early America. The unrest of the 1960s brought about the invention of the SWAT unit—which in turn led to the debut of military tactics in the ranks of police officers. Nixon’s War on Drugs, Reagan’s War on Poverty, Clinton’s COPS program, the post–9/11 security state under Bush and Obama: by degrees, each of these innovations expanded and empowered police forces, always at the expense of civil liberties. And these are just four among a slew of reckless programs.In Rise of the Warrior Cop, Balko shows how politicians’ ill-considered policies and relentless declarations of war against vague enemies like crime, drugs, and terror have blurred the distinction between cop and soldier. His fascinating, frightening narrative shows how over a generation, a creeping battlefield mentality has isolated and alienated American police officers and put them on a collision course with the values of a free society.

    Guided by the questions How did the situation get this way? and How does it stay this way?, Schwalbe tracks inequality from its roots to its regulation. In the final chapter, "Escaping the Inequality Trap," he also shows how inequality can be overcome. Throughout, Schwalbe's engaging writing style draws students into the material, providing instructors with a solid foundation for discussing this challenging and provocative subject.With its lively combination of incisive analysis and compelling fictional narratives, Rigging the Game is an innovative teaching tool--not only for courses on stratification, but also for social problems courses, introductory sociology courses, and any course that takes a close look at how the inequalities of race, class, and gender are perpetuated.

    The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

    Even those who do not follow him admit the vast influence of his life. For anyone interested in knowing more about Jesus, study of the four biblical Gospels is essential. Four Portraits, One Jesus is a thorough yet accessible introduction to these documents and their subject, the life and person of Jesus. Like different artists rendering the same subject using different styles and points of view, the Gospels paint four highly distinctive portraits of the same remarkable Jesus. With clarity and insight, Mark Strauss illuminates these four books, first addressing their nature, origin, methods for study, and historical, religious, and cultural backgrounds. He then moves on to closer study of each narrative and its contribution to our understanding of Jesus, investigating things such as plot, characters, and theme. Finally, he pulls it all together with a detailed examination of what the Gospels teach about Jesus’ ministry, message, death, and resurrection, with excursions into the quest for the historical Jesus and the historical reliability of the Gospels.

    Written expressly for "anyone who believes there are big questions out there, but does not know how to approach them," Think provides a sound framework for exploring the most basic themes of philosophy, and for understanding how major philosophers have tackled the questions that have pressed themselves most forcefully on human consciousness.

    Known for its "elitist approach" to American Government, this text presents its argument in a new context--the politics of the 21st century--including the Clinton and Bush Administrations effects on government and politics the U.S.