1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Their experience included reading a few books, watching a couple of instructional videos, and sailing once a week for a year. They were land-lubberly, middle-class twentysomethings, audacious and in love. All they wanted was to be together and do something extraordinary. They quit their jobs, bought a boat that was categorically considered "too small" for ocean sailing, and left Portland, Oregon for the Sea of Cortez.The Box Wine Sailors tells the true story of a couple's ramshackle trip down the coast, with all the exulting highs and terrifying lows of sailing a small boat on the Pacific. From nearly being rammed by a pair of whales on Thanksgiving morning and the terrifying experience of rounding Punta Gorda—hanging on to the mast for dear life and looking about at what seemed like the apocalypse—to having their tiller snap off while accidentally surfing coastal breakers and finding ultimate joy in a $5 Little Caesar's pizza. It also tells the story of two very normal people doing what most people only dream of, settling the argument that if you want something bad enough you can make it happen.

    While not nearly as much in demand today as they were in the days of the Yankee clippers, these skills nevertheless remain important and necessary to today's yachtsmen and owners of smaller pleasure boats.In this excellent handbook on basic shipboard skills, marine expert Hervey Garrett Smith offers boating and yachting enthusiasts a complete course in rigging, working, and maintaining a ship. More than 100 illustrations help the reader grasp the fundamentals and fine points of handling a ship while the author describes in detail a sailor's tools, basic knots, and useful hitches as well as the arts of splicing, handsewing, and canvas work.Other topics equally important to safe, economical, and efficient boat maintenance and management include belaying, coiling, and stowing; towing procedures; how to make a chafing gear; and much more. Easy-to-follow instructions for fashioning decorative knots, ornamental coverings, and nettings, and even how to make a proper bucket round out this engaging and informative guide.Packed with useful "hands-on" information conveyed in a chatty, humorous style, The Arts of the Sailor is the perfect book to keep aboard ship for study and for ready reference when the need arises. It also makes delightful reading for armchair sailors and the legions of landlubbers with an interest in the sea.

    Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities. If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then The Anatomy of the Swipe breaks down the details in the simplest manner possible. Here are some questions answered within these pages:How does money move from my credit card to my favorite coffee shop? How can I build a neo-bank? How can I build my own debit or credit card? How can I accept card based payments? The Anatomy of the Swipe speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.

    It follows standards-based principles, but also teaches readers ways around problems they are likely to face using (X)HTML.While XHTML is the "current" standard, the book still covers HTML because many people do not yet understand that XHTML is the official successor to HTML, and many readers will still stick with HTML for backward compatibility and simpler/informal Web pages that don't require XHTML compliance.The book teaches basic principles of usability and accessibility along the way, to get users into the mode of developing Web pages that will be available to as many viewers as possible from the start. The book also covers the most commonly used programming/scripting language -- JavaScript -- and provides readers with a roadmap of other Web technologies to learn after mastering this book to add more functionality to their sites.

    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

    He's about to leave Puerto Rico on a mission when he meets Mary. She wants to hitch a ride on his sailboat; she doesn't care where he's going.Finn thinks she's a rootless kid looking for adventure. He'll take her along; she'll provide cover for his clandestine activity.They're preparing to leave when Finn learns there's more to Mary's baggage than her backpack. He has second thoughts about giving her a ride, but it's too late. They need to get away from Puerto Rico in a hurry.As they sail down island, Finn grows fond of Mary. She's had a run of bad luck, and he's sympathetic. When they reach their first stop, they discover that she didn't leave her troubles behind.What's Finn gotten himself into? Read Assassins and Liars  and find out.

    The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code.

    The appearance of such a new voice is something of an event, and that's what we'd call the publication of The Voyager's Handbook."--Blue Water SailingThis inspirational and comprehensive manual leads you step by step through every aspect of choosing, planning, and following the voyager's life. Using three example boats representing three cruising lifestyles--Simplicity, Moderation, and Highlife--Beth Leonard helps make your bluewater dreams come true, whether you're sailing on a shoestring or a CEO's pension. Starting with the things you can't do without--an enthusiastic crew, a seaworthy boat, and, of course, money--Leonard offers sage advice on how to select crewmembers who are truly committed to the voyage, how to choose the right boat for you, and how to find just the right approach to financing your voyage and making the most of every dollar spent.Managing life from a floating home and keeping that home livable, seaworthy, and safe requires you to become, among other things, the ship's purser, engineer, doctor, cook, and cruise director. You'll discover how to prepare for these new roles and put necessary equipment and arrangements in place before you untie your docklines. This exquisitely detailed guide also helps you master the skills you'll need to handle a boat at sea with a small crew, includingWeather forecastingPassage planningWatchkeepingHeavy-weather sailingEmergency managementMidocean repairsComplete with dozens of easy-to-use graphs and tables for quick reference, along with the hard-won wisdom of experienced cruisers, The Voyager's Handbook is the ultimate resource for anyone who is planning, preparing for, or just dreaming about a great adventure on the high seas.

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy. Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business. #bizreimagined

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    This book covers it all! Encrypting your private files, securing your PC, masking your online footsteps, and all while giving you peace of mind with TOTAL 100% ANONYMITY. Don't waste months scouring the internet for info. Just read this! You'll be hooked in five minutes. It's all here: CIA techniques, how the NSA catches Tor users, Truecrypt and the FBI, nuking tracking cookies, private browsing, preventing identity theft. I will show you: -How to Be Anonymous Online -Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more -Browser Fingerprinting -Anti-Hacking and Counter-Forensic Techniques -Photo & Video Metadata -How to Encrypt Files (I make this super simple) -How to Defeat NSA Spying -How to Browse the Deep Web -How to Protect Your Identity -How to Hide Anything! You've probably read How to Be Invisible by J. J. Luna and Incognito Toolkit by Rob Robideau, and while they are fine books, you need this companion piece to take it to the next level!

    And in a world so persistently infuriating there's sometimes nothing for it but to throw up your hands and ride full-throttle over the speed-bumps. But as Jeremy raced through there was plenty to ponder along the way, including: · Why nothing good has ever been achieved in a meeting · The side effects of muesli · How to navigate London when every single road is being dug up at once · Why we are forced to share the planet with people who read online reviews of dishwashers · And what, exactly, is the point of a driverless car? It's testing stuff, but happily Jeremy's not quite reached the end of his tether yet. Fuelled by hi-octane enthusiasm and irrepressible curiosity, he's put his foot down again. Seatbelts on . . ._________ Praise for Jeremy Clarkson: Brilliant . . . Laugh-out-loud' Daily Telegraph 'outrageously funny . . . Will have you in stitches' Time Out 'Very funny . . . I cracked up laughing on the tube' Evening Standard

    Modelled on those catalogues that spill unwanted from your weekend newspapers, this is a celebration of triumphantly useless and inappropriate consumer choices. Illustrated throughout in the shape and style of catalogues that offer you the chance to buy machines that stamp your initials onto golf balls or allow you to warm you slippers electronically before putting them on. An array of toys, gadgets, and handy-helps, it's a modern vision of a consumer paradise gone very weird indeed.