What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    At the same time, the Tenkara rig can turn over a cast of such grace that it nearly guarantees a light and effective presentation. Casting is so simple it is nearly intuitive, and can be learned in minutes.

    There are only a few books written on the subject and most of those focus on 'flat' needle felting on a surface. This book is about sculptural needle felting—creating 3-D animals and figures using the felting needle to sculpt wool.The book shows the techniques and describes how the felting needle works with wool fiber to create felt, while explaining the differences between this art form and other forms of felting. The reader will learn how to hold the needle, what sort of materials to use, and why.There are about 20 complete projects including various birds, bugs, four-legged animals, and people-each one unique and irresistible! Laurie also shows the reader ways to display their felted creations as mobiles, ornaments, or arranged in shadow boxes.

    And who better to compile one than Lily Chin—the author of four hugely popular knitting and crocheting manuals, a veteran teacher, and one of the fastest crocheters in the world?Lily Chin's Crochet Tips & Tricks compiles more than 75 of her best techniques—some collected from her regularly sold-out classes, many more never seen before—into one comprehensive, pocket-size guide. This book is filled with simple solutions to every crocheter's pet peeves, as well as nonstandard approaches to some of the biggest crocheting bugaboos. At the end of it, you'll be left with one satisfying question: "Why didn't I think of that?!"

    Using step-by-step directions and irresistible photography, Bonnie shows you how to master this intricate technique to make: Sophisticated sweaters, ponchos and shawls Stylish hats, scarves, and gloves A hip messenger bag with a contrasting fabric liner and a snappy shrug that's perfect for a night out with friends Celtic Cable Crochet even includes a visual stitch dictionary that takes the guesswork out of each pattern. From start to finish, this all-in-one guide will get you hooked on crocheting contemporary, Celtic-inspired stitches.

    Make and use joints from the basic tongue and groove to multiple-spline miters and dovetails.

    More than 20 truly stunning projects, all using peyote stitch, come in a variety of flat and dimensional shapes, from triangles, teardrops, and pentagons to tetrahedrons, cubes, and diamonds. Sleek, contemporary, and breathtaking, these beadwoven pieces are perfect for the intermediate crafter—but with such clear and detailed instructions, even beginners will give them a try! Diane Fitzgerald is a featured artist in the book Masters: Beadweaving. Other books in Lark Jewelry & Beading's Beadweaving Master Class series have been authored by Marcia DeCoster, Laura McCabe, Sherry Serafini, Maggie Meister, and Rachel Nelson-Smith.

    Leading figures of the industry, from designers to yarn company executives, share their methods for integrating green principles into their work and lives--selecting organic products, facilitating an alternative to chemical detergent, recycling old projects, reducing disposable plastic bags, and creating pieces that provide warmth and save on energy. Inventive and timely, this practical guidebook explains answers to important questions such as What makes a yarn organic? and Are natural dyes safer than chemical dyes? Providing 20 clever designs for earth-friendly garments, accessories, gifts, and home furnishings, craft enthusiasts of all skill levels will enjoy projects that balance the altruism of saving the planet with the joyful benefits of their favorite hobby.

    You are sure to find plenty of ideas to inspire you in every room of your home. Designer style can be achieved at a fraction of the cost. Store-bought soft furnishings can be expensive and the choice is often limited-but with so many gorgeous designer fabrics on sale, there's never been a better time to make your own. Sewing in No Time sets out 50 simple step-by-step projects using nothing more than the most basic of sewing skills. From a simple curtain with a pattern border and a striped duvet to a fabric storage box and a children's play tent, Sewing in No Time is the perfect book for people who are big on ideas but short of time. Whether your home is a traditional country cottage or a modern warehouse-style apartment, you're sure to find plenty of ideas to inspire you. Softcover: 160 pages. Made in USA.

    You’ll cover all the basics, including precut options, standard quilt sizes and needle types. Plus, finish your quilt like a pro with yardage and cutting info for borders, backings, and bindings! Easy-to-use charts, tables, and illustrations are at your fingertips in this handy, spiral-bound guide that’s easy to take with you.

    Anyone who can hold a pen can create a Zentangle®.  Created by Rick Roberts & Maria Thomas for people who need to relax, Zentangle® here is brought to a whole new level with rich colors!

    The introduction gives the reader a candid look into the knitting world of the daughter of America’s first famous knitter and author, Elizabeth Zimmerman. Full of original designs, this book includes instructions and charts for 22 sweaters, three vests, four fitted-arch socks, and three convertible-top mittens, each rendered in four-color fashion photography taken on-site at Meg’s home. A section on techniques includes a glossary of relevant knitting terms, the famous EZ Percentage System, and various ways to cast on, bind off, increase, and decrease.

    With both no sewing and sewing fleece patterns, you'll find apparel and accessory ideas for everyone in the family in Simply Fleece. From outerwear for all ages, clothing and home fashions to comfortable accessories for your pets and gifts for all occasions, this book of easy patterns is perfect for everyone from novice sewer to professional seamstress. Patterns include:• Scarves• Blankets and Throws• Hats• Mittens• Dog Fleece• Pillows• Tote Bags• Christmas Decorations• and much more!

    The Prayer Shawl Companion presents 38 wondrous wraps for all occasions from baptism to remembrance. The book includes easy intermediate to challenging patterns that include heartwarming stories to and from shawl recipients. 176 pages.

    In Heather Ross Prints, a book-and-DVD package, Ross shares reproducible artwork for more than 50 of her most popular prints. She provides step-by-step instructions for 20 craft projects using the prints on the DVD—everything from sea turtle stationery to a shower curtain covered with swirling mermaids. Crafters can use the artwork on the DVD as they wish, printing on fabric, paper, or whatever surface they choose. Plus, Ross teaches her process for designing fabric using Photoshop—a boon to anyone who has ever dreamed of following in her footsteps.