Media Control: The Spectacular Achievements of Propaganda


Noam Chomsky - 1995
    According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state," and the mass media is the primary vehicle for delivering propaganda in the United States. From an examination of how Woodrow Wilson’s Creel Commission "succeeded, within six months, in turning a pacifist population into a hysterical, war-mongering population," to Bush Sr.'s war on Iraq, Chomsky examines how the mass media and public relations industries have been used as propaganda to generate public support for going to war. Chomsky further touches on how the modern public relations industry has been influenced by Walter Lippmann’s theory of "spectator democracy," in which the public is seen as a "bewildered herd" that needs to be directed, not empowered; and how the public relations industry in the United States focuses on "controlling the public mind," and not on informing it. Media Control is an invaluable primer on the secret workings of disinformation in democratic societies.From the Audiobook Download edition.

Black Woman Redefined: Dispelling Myths and Discovering Fulfillment in the Age of Michelle Obama


Sophia A. Nelson - 2011
    Nelson wants all of America to grapple with when it comes to the way we view and treat black women.Black Woman Redefined was inspired in part by what Nelson calls "open season on accomplished black women,” which reached a tipping point in 2007 when Don Imus referred to black female Rutger’s University basketball co-eds as "nappy-headed hos.” Since then, we’ve seen First Lady Michelle Obama caricatured on the infamous New Yorker cover, when she was called "angry” and "unpatriotic”; the 2009 groundbreaking Yale University Study on professional black women titled, "Marriage Eludes High-Achieving Black Women”; ABC’s "Why Can’t a Successful Black Woman Find a Man?” and the Internet video that went viral, "Black Marriage Negotiations,” featuring a successful black woman interviewing a nice black man to be her mate in a robotic, controlling, emasculating, Bible-thumping demeanor. More recently, we were subjected to the 2011 Super Bowl commercial that started a national firestorm featuring an "angry black woman” throwing a soda can at her mate, after first kicking, slapping, and emasculating him.Nelson says black women are tired of such depictions that portray them as manless, childless, angry, and unfulfilled. Nelson sets out to change this cultural perception, taking readers on a no-holds-barred journey into the hearts and minds of accomplished black women to reveal truths, tribulations, and insights like never before.She says it is time for a REDEFINITION among black women in America.

How to Write a Damn Good Novel: A Step-by-Step No Nonsense Guide to Dramatic Storytelling


James N. Frey - 1987
    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

What Story Are You Living?: A Workbook and Guide to Interpreting Results from the Pearson-Marr Archetype Indicator


Carol S. Pearson - 2007
    His concept of the archetype defines the deep, unconscious patterns in the ways we perceive, organize, and interpret the events of our lives. A wide variety of these shared human themes are reflected in both our cultural traditions and stories and in our personal experiences the stories we live. Discover the archetypal patterns and themes that influence your daily life with this new and expanded companion guide to the Pearson-Marr Archetype Indicator assessment, developed by the book s authors Drs. Carol Pearson and Hugh Marr, the PMAI indicates the relative influence of such archetypes as Seeker, Warrior, Creator, Sage, Jester, Magician, Lover, and more. Using the book and instrument together, readers will learn their strengths, challenges, growth opportunities, and strategies for self-improvement. Awaken your unrealized potential and hidden strengths to improve personal and business relationships, find new direction in career planning, or replace unproductive life patterns. Understanding your life story and the decisions you make along the way will help you on the path to a fuller, more satisfying journey. Since the PMAI instrument is intended to help guide and improve your journey through life, What Story Are You Living? includes two copies of the PMAI instrument.

Together, Closer: The Art and Science of Intimacy in Friendship, Love, and Family


Giovanni Frazzetto - 2017
    Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness. He shares the details of romantic partners trapped in a long cycle of attraction and rejection, a single woman who finds herself deep in a fictional relationship with a boyfriend she has invented out of frustration with her love life, and a couple absorbed in a years-long clandestine affair. But intimacy can also extend beyond romantic encounters: coping with the loss of a loved one, dealing with overbearing or emotionally distant parents, or celebrating the joys and comforts of our dearest friends. In Together, Closer, Frazzetto unravels the components of intimacy in all of these relationships, illuminating the mysteries, challenges, and pleasures of intimacy through a brilliant mix of storytelling and science.

Writing for Computer Science


Justin Zobel - 1997
    For the most part the book is a discussion of good writing style and effective research strategies. Some of the material is accepted wisdom, some is controversial, and some is my opinions. Although the book is brief, it is designed to be comprehensive: some readers may be interested in exploring topics further, but for most readers this book should be suf?cient. The ?rst edition of this book was almost entirely about writing. This e- tion, partly in response to reader feedback and partly in response to issues that arose in my ownexperiences as an advisor, researcher, and referee, is also about research methods. Indeed, the two topics writing about and doing research are not clearly separated. It is a small step from asking how do I write? to askingwhatisitthatIwriteabout? As previously, the guidance on writing focuses on research, but much of the material is applicable to general technical and professional communication. Likewise, the guidance on the practice of research has broader lessons. A pr- titioner trying a new algorithm or explaining to colleagues why one solution is preferable to another should be con?dent that the arguments are built on robust foundations. And, while this edition has a stronger emphasis on research than did the ?rst, nothing has been deleted; there is additional material on research, but the guidance on writing has not been taken away."

The Chinese Language: Fact and Fantasy


John DeFrancis - 1984
    Describes some of the concepts underlying the Chinese language and writing system, and gives the author's position on a number of ideas about the language.

A Rulebook for Arguments


Anthony Weston - 1986
    Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book -- including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is organised around specific rules, illustrated and explained soundly and briefly. It is not a textbook, but a rulebook, whose goal is to help students get on with writing a paper or assessing an argument.

Art as Experience


John Dewey - 1934
    Based on John Dewey's lectures on esthetics, delivered as the first William James Lecturer at Harvard in 1932, Art as Experience has grown to be considered internationally as the most distinguished work ever written by an American on the formal structure and characteristic effects of all the arts: architecture, sculpture, painting, music, and literature.

On Dialogue


David Bohm - 1996
    Renowned scientist David Bohm believed there was a better way for humanity to discover meaning and to achieve harmony. He identified creative dialogue, a sharing of assumptions and understanding, as a means by which the individual, and society as a whole, can learn more about themselves and others, and achieve a renewed sense of purpose.

The Victory Lab: The Secret Science of Winning Campaigns


Sasha Issenberg - 2012
    We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Case for Books: Past, Present, and Future


Robert Darnton - 2009
    With the printed book, information and ideas could disseminate more widely and effectively than ever before—and in some cases, affect and redirect the sway of history. Today, nearly one million books are published each year. But is the era of the book as we know it—a codex of bound pages—coming to an end? And if it is, should we celebrate its demise and the creation of a democratic digital future, or mourn an irreplaceable loss? The digital age is revolutionizing the information landscape. Already, more books have been scanned and digitized than were housed in the great library in Alexandria, making available millions of texts for a curious reader at the click of a button, and electronic book sales are growing exponentially. Will this revolution in the delivery of information and entertainment make for more transparent and far-reaching dissemination or create a monopolistic stranglehold? In The Case for Books, Robert Darnton, an intellectual pioneer in the field of the history of the book and director of Harvard University's Library, offers an in-depth examination of the book from its earliest beginnings to its shifting role today in popular culture, commerce, and the academy. As an author, editorial advisor, and publishing entrepreneur, Darnton is a unique authority on the life and role of the book in society. This book is a wise work of scholarship—one that requires readers to carefully consider how the digital revolution will broadly affect the marketplace of ideas.

Global Crisis: War, Climate Change and Catastrophe in the Seventeenth Century


Geoffrey Parker - 2013
    North and South America, too, suffered turbulence. The distinguished historian Geoffrey Parker examines first-hand accounts of men and women throughout the world describing what they saw and suffered during a sequence of political, economic and social crises that stretched from 1618 to the 1680s. Parker also deploys scientific evidence concerning climate conditions of the period, and his use of ‘natural’ as well as ‘human’ archives transforms our understanding of the World Crisis. Changes in the prevailing weather patterns during the 1640s and 1650s – longer and harsher winters, and cooler and wetter summers – disrupted growing seasons, causing dearth, malnutrition, and disease, along with more deaths and fewer births. Some contemporaries estimated that one-third of the world died, and much of the surviving historical evidence supports their pessimism.Parker’s demonstration of the link between climate change and worldwide catastrophe 350 years ago stands as an extraordinary historical achievement.  And the contemporary implications of his study are equally important: are we at all prepared today for the catastrophes that climate change could bring tomorrow?

Social: Why Our Brains Are Wired to Connect


Matthew D. Lieberman - 2013
    It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Blur: How to Know What's True in the Age of Information Overload


Bill Kovach - 2010
    Yes, old authorities are being dismantled, new ones created, and the very nature of knowledge has changed. But seeking the truth remains the purpose of journalism—and the object for those who consume it. How do we discern what is reliable? How do we determine which facts (or whose opinions) to trust? Blur provides a road map, or more specifically, reveals the craft that has been used in newsrooms by the very best journalists for getting at the truth. In an age when the line between citizen and journalist is becoming increasingly unclear, Blur is a crucial guide for those who want to know what's true.Ways of Skeptical Knowing—Six Essential Tools for Interpreting theNews 1. What kind of content am I encountering? 2. Is the information complete? If not, what's missing? 3. Who or what are the sources and why should I believe them? 4. What evidence is presented and how was it tested or vetted? 5. What might bean alternative explanation or understanding? 6. Am I learning what I need?