It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.NOTE: all purchasers of BookBub Ads Expert get access to a whole bunch of extra resources at DavidGaughran.com:*visual step-by-step guide to building campaigns*gallery of successful ad images in a wide range of genres*embodying the winning principles from the book*detailed optimization advice to improve your results*links to even more tips and resources too.Praise for BookBub Ads Expert :"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey.PART I--BOOKBUB BASICS1. How BookBub Ads Work2. General Strategy3. Two (or Three) Ingredients For SuccessPART II--ANATOMY OF A KILLER AD4. Attractive Images5. Discriminate Targeting6. CPM BiddingPART III--TEST PREP7. Creating Clickworthy Images8. Generating Author Targets9. Bidding To Be The BossPART IV--OPTIMIZING FOR VICTORY!10. Building A Test Campaign11. Evaluating Results12. Tweakers Of The World UnitePART V--DEPLOYING THE TROPES13. When To Use BookBub Ads14. Running A Promo15. Tackling ProblemsPART VI--NINJA TRICKS...16. Also Bought Insurance17. Get Out Of Jail Free18. Filling The FunnelPART VII--...AND KILLER MOVES19. Turbocharge Series Sales20. Riding The Launch Slipstream21. Do It Again (And Again)

    invaluable. -- The New York Times, on Dave HughesPopular reference work updated with full-color photos of the insectsAn understandable approach and useful guide to fishing hatchesCovers mayflies, caddisflies, stoneflies, midges, dragonflies, boatmen, alderflies, and hellgrammites Fishing success comes from making wise observations on stream and acting on them right away. In Handbook of Hatches, Hughes teaches how to match the hatch and not worry about identifying the insect until later, if at all, and to fish better, focus on shape, size, and color to choose the best fly for the situation.

    With its larger-than-normal image sensor, superior image quality, and impressive array of features for creative photography, this camera has attracted a large and dedicated following in the photography community. However, the camera does not come with a printed manual, or even a PDF manual that can readily be printed for reference. So, until now, it has been difficult for users of the camera to find answers to their questions about the use of the camera’s many controls, menus, and features.With the release of this new book, White Knight Press has provided users of the RX100 with a comprehensive guide to all operations, features, menus, and controls of this amazing camera. Using a patient, tutorial-like approach, the book provides guidance to beginning and intermediate photographers not only about how to accomplish things with the RX100, but when and why to use the camera’s many features. The book does not assume any specialized knowledge by the reader as it explains topics such as autofocus, manual focus, depth of field, aperture priority, shutter priority, exposure compensation, white balance, and ISO sensitivity. The book also provides full details of the camera’s numerous menu options for playback, setup, and customizing the operation of the various buttons and other controls.The book’s more than 300 photographs, most of them in full color when viewed on a color device, illustrate the RX100’s controls, shooting screens, and menus. The photographs also provide examples of the various types of photographs that can be taken using the many creative settings of the camera, including the Photo Creativity settings, which let the photographer alter the color processing of images; the Scene shooting mode, with settings that are optimized for various subjects, including landscapes, portraits, and action shots; the Creative Style and Picture Effect menu options, which offer dramatic options for altering the appearance of images; and the camera’s strong array of features for continuous shooting and shooting in dim lighting.In addition, the book goes beyond the bounds of everyday photography, and provides introductions to more advanced topics such as infrared photography, street photography, astrophotography, and macro photography.The book also includes a full discussion of the video recording abilities of the RX100, which can shoot high-definition (HD) video with stereo sound, and which offers manual control of exposure and focus during movie recording.In three appendices, the book provides information about accessories available for the RX100, including cases, external flash units, and filter adapters, and includes a list of web sites and other resources for further information. Also, the book includes a detailed appendix with helpful “quick tips” that give particular insights into how to take advantage of the camera’s features in the most efficient ways possible.

    A student of Anton Rubinstein and a leading exponent of the works of Chopin, Liszt, and Schumann, he always balanced his virtuoso playing with a firm adherence to the piece as written. It is this balanced approach to piano playing that he advocates in this highly regarded volume on piano technique.The first section of the book contains a discussion of the rules and tricks of correct piano playing: touch, methods of practicing, the use of the pedal, playing the piece as it is written, "How Rubinstein Taught Me to Play," and indispensables in pianistic success. The second, much longer, section contains Hofmann's answers to specific questions sent to him by piano students and amateurs: questions on positions of the body and hand, actions of the wrist and arm, stretching, staccato, legato, precision, fingering, octaves, the pedals, practice, marks and nomenclature, phrasing, rubato, theory, transposing, and much more.Full of important background information that is highly useful to every piano player, this book will set students on the right track in their studies and allow every amateur to measure the level of his commitment and the quality of the instruction he is receiving. For insight into many facets of playing the piano, there is no better guide than Josef Hofmann.

    Charles Rosen says of sonata form#58; "[It] is not a definite form like a minuet, a da capo aria, or a French overture; it is, like the fugue, a way of writing, a feeling for proportion, direction, and texture rather than a pattern."

    It covered jazz, of course, but it also included Davis’s ruminations on race, politics and culture. Fascinated, Hef sent the writer—future Pulitzer-Prize-winning author Alex Haley, an unknown at the time—back to glean even more opinion and insight from Davis. The resulting exchange, published in the September 1962 issue, became the first official Playboy Interview and kicked off a remarkable run of public inquisition that continues today—and that has featured just about every cultural titan of the last half century.To celebrate the Interview’s 50th anniversary, the editors of Playboy have culled 50 of its most (in)famous Interviews and will publish them over the course of 50 weekdays (from September 4, 2012 to November 12, 2012) via Amazon’s Kindle Direct platform. Here is that first Interview with Miles Davis.

    But eliminating sugar from your diet can be tricky if you don't know where sugar is hiding. We all know there's sugar in candy and chocolate - but did you know there's heaps of the stuff hiding out in foods you probably thought were safe to eat? This book is a no-nonsense guide to the sugar content in all the popular foods we eat every day. It's a great place to discover just how much sugar is lurking in your favorite foods. Use this guide to check out what you can eat, and what you can't eat when you're trying to kick the sugar habit.

    While we may sometimes think of personal, social and political issues as existing independently of each other, Barenboim shows how music teaches that this is impossible. Drawing on his own involvement with Palestine, he examines the transformative power of music in the world, from his own performances of Wagner in Israel to his foundation, with Edward Said, of the internationally acclaimed West-Eastern Divan Orchestra. Music Quickens Time reveals how the sheer power and eloquence of music offers us a way to explore and shed light on how we live, and to illuminate and resolve some of the most intractable issues of our time.

    Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

    This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.

    Representing almost every genre of popular music, from folk to Tin Pan Alley to jazz, from blues to pop rock, these are the figures who have shaped American music as we know it. Here they share their secrets and personal methods for converting inspiration into song: Robbie Robertson of the Band an Tom Petty talk about working with Bob Dylan; Dylan himself, in his only in-depth interview in more than ten years, says that the world doesn't need any new songs; R.E.M. name their favorite R.E.M. songs; Madonna describes collaborating with Prince; Sammy Cahn talks about writing standards for Sinatra; Pete Seeger recounts hitting the road with Woody Guthrie; Frank Zappa admits to loving "Louie Louie"; Todd Rundgren explains how he dreams his songs; and, in the book's most extensive interview, Paul Simon delves into his opus from "The Sound of Silence" to "Graceland." And almost all of them express delight at being able to talk about the mechanics of music itself, something that they have rarely been asked to discuss. Here expanded with new interviews with Burt Bacharach, Laura Nyro, Yoko Ono, Leonard Cohen, Graham Nash, Jackson Browne, Richard Thompson, and many others, Songwriters on Songwriting is a rare volume: one of the best books on the craft of musicmaking, an informative source for musicians and songwriters, and an invaluable historical record of the popular music of this century.

    Here too is expert information on feeding, bathing, communicating, proper equipment, plus safe interactions with children and other pets. Twenty-eight full-color photos and line drawings.

    Carbs Cals

    This completely revised 18th edition with 156 patterns and more than 400 beautiful color photographs illustrates, as well as realistically prices, glass made from the 1920s through the end of the 1930s.Collector Books

    Fifty-somethings just need an extra dose of inspiration to get us going! My book provides a landslide of inspiration to kickstart your very own fitness transformation, as well as my entire step-by-step journey - told with all the humor and down-to-earth honesty of an old gal on a mission! Packed with advice on how to get started, log your calorie intake and schedule your workouts, this book proves that you can accomplish any goal at any age once you have a plan.