1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Walter Crocker, the Australian high commissioner to India, admired Nehru the man—his grace, style, intelligence and energy—and was deeply critical of many of his political decisions—the invasion of Goa, India’s Kashmir policy, the Five Year Plans. This book, written shortly after Nehru’s death, is full of invaluable first hand observations about the man and his politics. Many of Crocker’s points, too—especially the implications of the Five Year Plans and of the introduction of democracy to India—are particularly relevant today.

    It follows Eddy Nugent, a bored fifteen-year-old, living in Manchester, as he travels through the drinking, swearing and sex-obsessed world of our nation's finest.

    Chris Kyle was a young man with a history of bravery and service to his country. The story of Chris Kyle's life and the life of his killer collided, bringing to light war and its effects on young men and women. When considered, Chris Kyle’s life brings up many of the hot button issues on the minds of Americans today. One only need turn on the television Sunday morning to hear the debate of gun violence, mental illness and the systems which fail to help those in need.Chris Kyle was a mythical figure to many who followed Chris Kyle's story. Chris Kyle was counted on as a protector to many including the wife and two children Chris Kyle left behind. Chris Kyle was a devoted family man, mentor and a lethal sniper in service to his country.Chris Kyle’s life and death peel back as an onion beginning with his birth and proceeding to Chris Kyle's harrowing war experiences culminating in his death.

    Kennedy has been more carefully scrutinized. Michael O’Brien, who knows as much about Kennedy as any historian now writing, here takes a comprehensive look at the feature of Camelot that remained largely under the radar during the White House years: Kennedy’s womanizing. Indeed, O’Brien writes, Kennedy’s approach to women and sex was near pathological, beyond the farthest reaches of the media’s imagination at the time. The record makes for an astonishing piece of presidential history.---Michael O’Brien was born in Green Bay, Wisconsin, and studied at the University of Notre Dame and the University of Wisconsin at Madison, where he received a Ph.D. in history. He is the author of the widely praised John F. Kennedy: A Biography, a full-scale study based on eleven years’ research into letters, diaries, financial papers, medical records, manuscripts, and oral histories; and a concise analytical life of the president, Rethinking Kennedy. He is now emeritus professor of history at the University of Wisconsin, Fox Valley, and lives in Door County, Wisconsin.

    For the next 15 years, Trident Studios, was at the epicentre of the music industry, recording some of the era's greatest artists, from The Beatles and David Bowie to Elton John and Genesis. Trident also developed their own talent, including a raw and demanding four-piece band called Queen. After an acrimonious split with Trident, their volatile leader Freddie Mercury famously dedicated a song to Norman: Death On Two Legs. In Life On Two Legs, this legendary music figure breaks his forty year silence and sets the record straight, not just about Freddie and Queen but also about artists from John Lennon and Marc Bolan to Harry Nilsson and Phil Collins and the recording of such classics as Hey Jude by The Beatles and Space Oddity by David Bowie. Funny, fascinating and occasionally irreverent - and with a foreword by Sir Paul McCartney - this is an unmissable memoir that brings to vivid life some of rock's greatest characters as well as the era and the studio that produced some of its classic music.

     Now Reitz would join the war in Europe. Following his father’s example, Deneys Reitz refused to accept the terms of the peace treaty and went into exile, on Madagascar. After four years of trials and adventures, Reitz recounts how his former commander, J. C. Smuts, eventually persuaded him to return home to help rebuild their country. A long and troubled process, shortly after the outbreak of the First World War South Africans were further divided by the September 1914 rebellion. Serving alongside Smuts once more, Reitz describes an oft-overlooked theatre of the war as they continued their campaign into Germany’s African Colonies. Continuing immediately from Commando: A Boer Journal of the Boer War, Reitz’s stirring memoir carries him towards the Western Front and the final years of the war, fighting with the British, but not for them. Deneys Reitz (1882-1944) was a Boer solider, lawyer, author and politician. After commanding the 1st Battalion Royal Scots Fusiliers on the Western Front, at the end of the First World War he returned home, later becoming a member of the South African government. Trekking On is the second of three volumes he wrote about his life. Albion Press is an imprint of Endeavour Press, the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    His single mother checked into the hospital as a vibrant young woman and checked out as a full-blown opioid addict. From that day forward, Sean's life became a silent nightmare of abuse, neglect, chronic hunger, and slow, helpless withdrawal from everything and everyone he loved.In Rising Above, Green Beret Sean Rogers chronicles the toughest battle of his life: the long, painful fight to confront his darkest fears and reclaim his life. After struggling as a young man to accept the raw trauma of his past, he eventually learned to understand and embrace it, ultimately using it to become an elite Special Forces operator.Through this profoundly honest and inspiring memoir, Rogers explores what it means to make the pain of your past work for you, showing you how to harness the truth of your own reality and take control of your destiny.

    The book delves into the dilemmas that face modern cricket, such as ball-tampering, race and national identity.

    He broke hearts and he broke rules. He tinkered as furiously with his car as he did with his instrument, which he transformed technically to create the new sitar standard. And always there was the music, at the centre of his being, protected and unharmed—music that contained the sound of ‘fairies dancing, elephants walking’. Vilayat Khan saw music. He was the man who made the sitar sing. .Namita Devidayal, author of the acclaimed bestseller, The Music Room, recreates the extraordinary life of an artiste who fundamentally and forever changed Indian instrumental music. She follows his footsteps from Calcutta, through Delhi, Bombay, Shimla and Dehradun, to Princeton, USA, where he spent his last years. Filled with previously untold stories about the man and the musician, this is an intimate portrait of an uncommon genius. .It is also an absolute feat of research—and storytelling. .‘Vilayat Khan and Ravi Shankar promised each other they would never perform together after this. Kishan Maharaj later told someone, ‘If these two eyes of India play together again, one will shut for ever.’ i

    They headed for the city's iconic landmarks and the mayhem they unleashed lasted nearly 60 hours. The audacious terror attacks jolted Mumbai like never before. Even as they mourned, the residents of Maximum City demanded answers. But the information they got in return???accounts of the investigation, government rhetoric, newspaper reports, television features, books and even a film???was sketchy at best. Meanwhile, the courts continued with their prosecution of Mohammed Ajmal Amir Kasab, the lone surviving 26/11 gunman. The broad picture available to the public is of the Pakistan-based terrorist organization Lashkar-e-Taiba and its ringleaders such as Hafiz Muhammad Saeed and Zaki-ur-Rehman Lakhvi training, arming and dispatching ten young men in a boat to attack India???s commercial capital. All we have been told about Kasab is that he was just another recruit brainwashed into carrying out the plot against Mumbai. Kasab: The Face of 26/11 breaks new ground by painstakingly piecing together Kasab???s terror trail. The narrative follows Kasab through the bylanes of Pakistani villages and cities as he made his way towards PoK; the dense forests where the terrorist-training camps are situated; the trains, buses and jeeps he boarded; the Indian vessel he and the others hijacked en route to Mumbai???s shores; Kasab???s capture and incarceration. Rommel Rodrigues??? path-breaking investigative journalism fleshes out for the first time the well thought-out planning and organization that lay behind the attacks of 26/11.

    In The Only Game in Town, pitcher Elden Auker recalls what it was like to face these sluggers, while Red Sox outfielder Dom DiMaggio remembers how he nearly ended his brother Joe's record hitting streak. Then, in the 1940s, baseball underwent tremendous change. First came World War II, and stars such as Bob Feller and future star Warren Spahn -- both among the ten ballplayers who discuss their playing days in this book -- left the game to serve their country. When the war ended, integration came to baseball. Jackie Robinson was soon followed by other outstanding African-American ballplayers, including Larry Doby and Monte Irvin, both of whom recall their pioneering experiences in Major League Baseball. Buck O'Neil describes scouting and coaching the next generation of African-American ballplayers and helping them make it into the major leagues. Johnny Pesky and Tommy Henrich recall great Red Sox-Yankees rivalries, but from opposite sides, while Ralph Kiner remembers his remarkable ten-year stretch as the most feared home-run hitter of his day. The ten ballplayers who spoke with Fay Vincent for this fascinating book bring back to life baseball from a bygone time. Their stories make The Only Game in Town a must-have for all baseball fans.

    Thomas served in both the Atlantic and Pacific Theaters, and in some of the most important World War II battles.While on the RANGER, he participated in OPERATION LEADER, the most significant attack on Northern Europe by a US carrier during the war. During LEADER, while attacking a freight barge carrying 40 tons of ammunition, Thomas' plane was hit by anti-aircraft fire. Surprisingly, in spite of the considerable engine damage, the plane made it back to the RANGER, where Thomas crash-landed. That landing was his 13th official carrier landing.In the Pacific, Thomas participated in the numerous actions against Japanese targets in the Philippines, including strikes on Ormoc Bay, Cavite, Manilla, Santa Cruz, San Fernando, Lingayen, Mindoro, Clark Field and Aparri.Following these actions, Thomas' squadron made strikes on Formosa, French Indo-China, Saigon, Pescadores, Hainan, Amami O Shima, Iwo Jima, Okinawa, and Japan. The attack on Japan was the first attack on Japan from an aircraft carrier since the "Doolittle Raid."While on the ESSEX, just after Thomas had returned from a strike on Santa Cruz, the ship was hit by a Kamikaze piloted by Yoshinori Yamaguchi, Yoshino Special Attack Corps. Yamaguchi was flying a Yokosuba D4Y3 dive bomber. The Kamikaze attack killed 16 crewman and wounded 44.Returning from a strike on Hainan, off the Chinese coast, Thomas' plane ran out of fuel. After a harrowing water landing, Thomas and squadron photographer Montague succeeded in inflating and launching one rubber boat and his crewman Gress another. After a long day in pre-Typhoon weather with 40 foot swells, the three were rescued by the USS SULLIVANS.In recounting the events in this book, Thomas draws upon his daily journal, his letters home, and extensive interviews and research conducted over 40 years with fellow pilots and crewman. The book cites 20 interviews and 5 combat journals, and contains 209 photos documenting the ships, planes, men, and combat actions of Torpedo Squadron 4. Many of the photographs were collected by Thomas during the war and include gun photo shots, recon photos, and, remarkably, a picture of the tail of Thomas' Torpedo plane as it sinks in the China Sea following his water crash landing.

    If trouble comes calling, Carlton isn't afraid to let his fists do the talking and woe betide anyone who crosses him, or those close to him. At last Carlton gives the full account of his life including how his story has been made into a hugely successful film. Born and raised in East London, Carlton was a key member of the notorious Essex Boys gang and the West Ham InterCity Firm, one of the most violent hooligan gangs to trouble the football terraces during the 1980s. He's been shot at, stabbed, glassed—he's even had an axe in his head. Yet the event that really brought turmoil into his life was the murder of his best friend in the infamous Range Rover murders. Carlton vowed that he would find those responsible and make them pay. There isn't much that Carlton hasn't seen or experienced in his life and his tales of violence, gang wars and close calls with death will have you on the edge of your seat. He knows how close he has come to dying and has therefore shut the door on a gangland life. He may have changed but, as he himself says, "I'll always need to exercise the Carlton Leach brand of justice. It's in me."

    From childhood backyard cricket with mates and family, and net sessions with his dad that laid the foundations for his later success, Steve traces the influences and events that started him on his cricket journey.He takes us inside his quest to play cricket at the highest level, from formative club and grade games, to his first overseas experiences, and finally to state cricket and the Australian squad. It's a journey with both ups and downs, where valuable and lasting lessons were learned from the successes and, more importantly, the failures.And Steve compellingly describes the key moments that shaped him into the cricketer and leader he is today, from his definitive hundred at Centurion in South Africa, to the soul-searching and resolve that accompanied the Australian team's lowest point in the 2016 Hobart Test, to the epic 2017 series in India.The Journey is a revealing and fascinating insight into Steve Smith-the cricketer and the man.