Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

     Is a form of abstract art that uses acrylic paints with a runny (fluid)consistency. The acrylic paints react with each other when combined together to make interesting and visually organic motifs. This type of art is fun for all ages. Fluid acrylics can be used on many types of substrates and in many different forms such as pouring, dripping, swirling, glazing, dipping and many other effects. Fluid art opens up a lot of possibilities and is definitely worth exploring and adding to your artist tool belt. In this book I will teach you everything you will need to become a paint pouring artist. I will share with you: How to set up your paint pouring studio on a budget complete supplies list share all the techniques that I use like; dirty pour flip cup, puddle pours, pre-lift slide technique, open cylinder, ribbon pour, swipe technique and more. I will show you how to properly handle and care for your art I will show you how to protect your artwork There are plenty of resources to refer to with information about mixing ratios, paint density and more I will share tips on how to price your art And tips on where to sell your masterpiece.

    #1 New York Times bestselling author Douglas Preston takes readers on an adventure deep into the Honduran jungle in this riveting, danger-filled true story about the discovery of an ancient lost civilization.

    It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.

    Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake.What’s been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence—solid data that demonstrates the connection between character, leadership excellence, and organizational results.After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.Return on Character goes on to reveal:• How leadership character is formed, how it creates value, and how that value spreads throughout the organization• How low-character leaders undermine the success of even the best business plans• How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor characterThe book also provides a character-building methodology—step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization.Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    History textbook is a college-level, introductory textbook that covers the exciting subject of U.S. History. Volume II covers 1865 through the present day. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook covers:Reconstruction: 1865-1877 -- The End of the War, The Aftermath of the War, The Battle over Reconstruction, Reconstruction in the South, The Reconstructed South, The Grant PresidencyThe Gilded Age: 1870-1900 -- The Gilded Age, The Second Industrial Revolution, The Rise of the City, The Rise of Big Business, The Rise of Immigration, Work in Industrial America, The Transformation of the West, Conquest in the West, The Transformation of the South, Politics in the Gilded Age, Urban Reform, Corruption and Reform, The Agrarian and Populist Movements, The Silver SolutionRace, Empire, and Culture in the Gilded Age: 1870-1900 -- Culture in the Gilded Age, Popular Culture, Cheap Amusements, Education, The Rise of Realism, Labor and Domestic Tensions, The Labor Wars, War, Empire, and an Emerging American World PowerThe Progressive Era: 1890-1917 -- The Progressive Era, Labor, Local, and Political Reform, The Politics of Progressivism, Grassroots Progressivism, Progressivism: Theory and Practice, Changing Ideas of Freedom, Roosevelt's Progressivism, Roosevelt's Second Term, From Roosevelt to Taft, Woodrow Wilson and Progressivism, The Limits of ProgressivismWorld War I: 1914-1919 -- The Wilson Administration, American Neutrality, America's Entry into the War, America and WWI, The War at Home, The "American", The Fight for Peace, Diplomacy & Negotiations at the War's End, The Transition to Peace: 1919-21From the New Era to the Great Depression: 1920-1933 -- The New Era, The Roaring Twenties, The Culture of Change, Resistance to Change, Wall Street Crash of 1929, The Great DepressionThe New Deal: 1933-1940 -- Franklin D. Roosevelt and the First New Deal, The New Deal, Critical Interpretations of the New Deal, The Social Cost of the Depression, Toward a Welfare State, Roosevelt's Second Term, Culture in the Thirties, The Second New Deal, The Legacy of the New DealFrom Isolation to World War II: 1930-1943 -- Non-Interventionism, The Beginning of the War, Conflict in Europe, Conflict in the Pacific, America's Early Involvement, Mobilization in the U.S., Social Effects of the War, The War in Germany, The War in the Pacific, The End of WWIIThe Cold War: 1947-1991 -- Origins of the Cold War, The Cold War, Truman and the Fair Deal, The Cold War and KoreaThe Politics and Culture of Abundance: 1943-1960 -- The Politics of Abundance, The Culture of Abundance, The Eisenhower Administration, The Policy of Containment, The Emergence of the Civil Rights MovementThe Sixties: 1960-1969 -- The Election of 1960, The Expansion of the Civil Rights Movement, Counterculture, The John F. Kennedy Administration, The Lyndon B. Johnson AdministrationThe Conservative Turn of America: 1968-1989 -- The Nixon Administration, Watergate, The Ford Administration, The Carter Administration, The Reagan AdministrationThe Challenges of Globalization and the Coming Century: After 1989 -- The George H.W. Bush Administration, America's Emerging Culture, The Clinton Administration, Globalization and the U.S.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    It is designed for libraries, institutions and individuals who need or prefer the information in ebook format. All the hand signs were approved by American sign language experts. The signs are shown in large illustrations from two view points in order to facilitate understanding, as well as grouped together in a comprehensive chart. BONUS: The book contains a link to a set of unique printable ASL alphabet charts for your personal use.Lassal's work for Fingeralphabet.org has earned her a nomination for The German Prize for Civic Engagement 2013.

    . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment.

    Their dream of owning a ranch in Idaho's Salmon River country kept them going during those tough times in the Army. The dream, however, is derailed when Seth is murdered in the Bear Creek gold fields. In his quest to obtain justice for his friend, Josh is plunged into a quagmire of corruption and wickedness. And then, to complicate matters even more, enter Sarah, an outcast prostitute looking for a ticket to respectability. Is she friend, lover or just someone looking for a free ride out of Bear Creek? Josh has to decide - assuming he lives that long. However, staying alive might be difficult, given the character of the sheriff and his cronies. Few people trust them to uphold the law, yet no one dares to challenge them. The simplest solution to this entire mess would be to walk away, but Josh's conscience won't allow that. Only time will tell if he is to take his stubborn loyalty to the grave.

    An invaluable resource to women who travel for leisure, for business, or for both, the book highlights the most versatile pieces and packing strategies for carry-on travel around the globe using only ten pieces of clothing. The book is the culmination of the author’s experience traveling the world since quitting her corporate job in 2008. Traveling 365 days a year, carry-on only, Alexandra has gained vast knowledge and experience to impart to women travelers who want to choose the best travel clothing while packing light. Combining a fashion-focused approach with the practical experience of world travel, Alexandra's unique vision and insight is unparalleled in the travel world. She shows women how they can create a capsule wardrobe for travel and never check a bag again. Featuring universal packing lists, tips to choose the most versatile travel wardrobe pieces, practical packing advice, and much more, "Capsule Wardrobe Essentials" gives women travelers everything they need to know to pack smarter and more fashion-consciously for every trip they take.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.