The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    The physical examination unit is organized by body system, pedagogically and clinically the most logical and efficient way to learn and perform health assessment. Each chapter has five major sections: (1) Structure and Function (A&P); (2) Subjective Data (history); (3) Objective Data (skills, expected findings, and common variations for healthy people and selected abnormal findings); (4) Abnormal Findings (illustrations of related disorders and conditions in atlas format); and (5) Application and Documentation (sample charting, clinical case studies, nursing diagnoses, and critical thinking questions tied to the Saunders video series).

    Loosely based on the form of Chaucer's Canterbury Tales, Dawkins's Tale takes us modern humans back through four billion years of life on our planet. As the pilgrimage progresses, we join with other organisms at the forty "rendezvous points" where we find a common ancestor. The band of pilgrims swells into a vast crowd as we join first with other primates, then with other mammals, and so on back to the first primordial organism.Dawkins's brilliant, inventive approach allows us to view the connections between ourselves and all other life in a bracingly novel way. It also lets him shed bright new light on the most compelling aspects of evolutionary history and theory: sexual selection, speciation, convergent evolution, extinction, genetics, plate tectonics, geographical dispersal, and more. The Ancestor's Tale is at once a far-reaching survey of the latest, best thinking on biology and a fascinating history of life on Earth. Here Dawkins shows us how remarkable we are, how astonishing our history, and how intimate our relationship with the rest of the living world.

    It presents positioning and projection information in an easy-to-read, bulleted format on one side of the page spread, with corresponding positioning photos, radiographic images and anatomical drawings on the other side. Expert content covers pathology, geriatric and pediatric patient populations, survey information, and 100 new positioning photographs for the latest in radiographic positioning. The 6th edition contains a new chapter on digital imaging, and digital imaging information is incorporated where appropriate throughout the book. New photographs and redrawn illustrations create a consistent, visual appearance throughout the book.- Characterized by a clear, easy-to-follow organization that features one projection per page. Positioning and projection information is presented in an easy-to-read bulleted format on the left side of the page, and positioning photos, radiographic images and anatomical drawings are aligned on the right. This show and tell style helps students visualize anatomy and understand positioning.- Includes about 200 of the most commonly requested projections. Competency in performing these projections is necessary for all entry-level practitioners. By contrast, Merrill's Atlas includes over 400 projections and much more information on advanced imaging.- Critique Radiographs provide the basis of classroom or lab discussion. The WB/LM contains questions specific to these radiographs.- Pathologic Indications in appropriate chapters - Introducing pathology with positioning helps students understand the whole patient and improves their ability to produce radiographs that make diagnosis easy for the physician.- Pediatric Applications in appropriate chapters prepare technologists to deal competently with the special needs of their pediatric patients.- Geriatric Applications in appropriate chapters - Important information for technologists to understand the varying needs of their patient base.- Alternative Modalities or procedures inform students of which projections can better demonstrate certain anatomical parts or pathology, or which may be necessary if patient is unable to cooperate fully.- Radiographic Criteria on positioning pages help students develop a routine for evaluating radiographic quality.- Pathology Demonstrated provides students with a larger frame of reference, and therefore a greater understanding, of each projectionA new chapter on digital imaging discusses basic principles, applications, and image quality - digital imaging information essential for making appropriate positioning adjustments - to ensure readers are prepared to encounter new technology in clinical practice.Content updates include a totally new section on surgical radiography, new sections in all chapters on digital imaging considerations, an expanded section on bone densitometry, and a new introduction to positron emission tomography (PET).Updated and revised chapters cover angiography and interventional procedures, and computed tomography.More than 150 new positioning photos, in addition to many updated images, complement the new material.

    In all the current highly publicized debates about creationism and its descendant "intelligent design," there is an element of the controversy that is rarely mentioned—the "evidence," the empirical truth of evolution by natural selection. Even Richard Dawkins and Stephen Jay Gould, while extolling the beauty of evolution and examining case studies, have not focused on the evidence itself. Yet the proof is vast, varied, and magnificent, drawn from many different fields of science. Scientists are observing species splitting into two and are finding more and more fossils capturing change in the past—dinosaurs that have sprouted feathers, fish that have grown limbs. Why Evolution Is True weaves together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin. In crisp, lucid prose accessible to a wide audience, Why Evolution Is True dispels common misunderstandings and fears about evolution and clearly confirms that this amazing process of change has been firmly established as a scientific truth.

    For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook

    Field methods and scientific techniques have been updated throughout, and new emphasis is placed on climate change and its impact on human affairs. The latest information on topics as varied as the Iceman, Pleistocene extinctions, and Ilama domestication is included, along with the most up-to-date material on GIS and surveying technology. New topics will be introduced to emphasize the ever-changing face of modern archaeology, and additional special box features will be included, as well as discussion of the archaeological techniques needed to study the material culture of the twentieth and twenty-first centuries. A key component of the new edition will be the introduction of a dedicated Web site and study guide to accompany the textbook itself.

    Building a house would entail no more work than planting a seed in the ground. These scenarios may seem far-fetched, but pioneering geneticist George Church and science writer Ed Regis show that synthetic biology is bringing us ever closer to making such visions a reality. In Regenesis, Church and Regis explore the possibilities—and perils—of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. Until now, nature has been the exclusive arbiter of life, death, and evolution; with synthetic biology, we now have the potential to write our own biological future. Indeed, as Church and Regis show, it even enables us to revisit crucial points in the evolution of life and, through synthetic biological techniques, choose different paths from those nature originally took. Such exploits will involve far more than just microbial tinkering. Full-blown genomic engineering will make possible incredible feats, from resurrecting woolly mammoths and other extinct organisms to creating mirror life forms with a molecular structure the opposite of our own. These technologies—far from the out-of-control nightmare depicted in science fiction—have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.

    Written in the same offbeat, "lecture-style" you're familiar with, the second edition provides a perfect introduction to the essential principles of the immune system, covered in 9 humorous but highly informative "lectures." Perfect as exam-prep review or an enjoyable overview of a difficult subject. This revised edition features: - New updates on the Pathophysiology of immunology - System-based approach that examines immunology as a system - Unique and engaging style for quick and easy learning

    Packed with over 2,400 full-color illustrations, this atlas guides you step-by-step through each region of the body, helping you master the details of anatomy.Key Features:Exquisite full-color illustrations with clear, thorough labeling and descriptive captionsEven more clinical correlations help students make the connection between anatomy and medicineCoverage of each region intuitively arranged to simplify learning: beginning with the skeletal framework, then adding muscles, organs, vasculature, and nerves, and concluding with topographic illustrations that put it all togetherOver 170 tables summarize key anatomic information for ease of study and reviewInnovative, user-friendly format in which each two-page spread is a self-contained guide to a topicSurface anatomy spreads now include regions and reference lines or planes in addition to landmarks and palpable structures to develop physical exam skillsMuscle Fact spreads ideal for memorization, reference, and review organize the essentials about muscles, including origin, insertion, innervation, and actionNew sectional anatomy spreads at the end of units build familiarity with 2D views of anatomic regionsAccess to WinkingSkull.com PLUS, with over 500 images from the book for labels-on and labels-off review and timed self-tests for exam preparationAtlas of Anatomy is the student's choice:Thieme is the best anatomy atlas by far, hands down. Clearer pictures, more pictures, more realistic pictures, structures broken up in ways that make sense and shown from every angle...includes clinical correlations and summary charts of innervations and actions. That's about all there is to it. Just buy it. Thank you Thieme!!! Ok, now back to studying...In my opinion this book surpasses them all. It's the artwork. The artist has found the perfect balance of detail and clarity. Some of these illustrations have to be seen to be believed.... The pearls of clinical information are very good and these add significance to the information and make it easier to remember. Easier to remember is key.

    Do you want your students to just take psychology or to experience psychology? Laura King's approach to introductory psychology embodies a balanced consideration of functioning behavior as well as dysfunction and a view of psychology as an integrated whole.

    This new edition combines established features that have made this title a favorite with new features and updates.

    With evolution as a unifying theme, this textbook emphasises on natural selection and the evolutionary process that explains biodiversity.

    Falling into Theory is a brief and inexpensive collection of essays that asks literature students to think about the fundamental questions of literary studies today.

    In order to present this complicated subject in an accurate and entertaining way, he put in years of research. He sat in on anatomy classes, dissections, and even reached inside the rib cages of two cadavers to compare their spleen sizes. He observed numerous surgeries, including a ten-hour procedure where a diseased pancreas was removed, as well as one where a worn-out old knee was replaced by a brand new one. This hands-on investigation gives Macaulay a unique perspective to lead his readers on a visual journey through the workings of the human body.The seven sections within the book take us from the cells that form our foundation to the individual systems they build. Each beautifully illustrated spread details different aspects of our complex structure, explaining the function of each and offering up-close glimpses, unique cross-sections and perspectives, and even a little humor along the way.This one-of-a-kind book can serve as a reference for children, families, teachers, and anyone who has questions about how his or her body works. When readers see how David Macaulay builds a body and explains the way it works, they will come away with a new appreciation of the amazing world inside them.