For most, Communism brings new hope; but for Dr. Ni-Fu Cheng, Communism is no better nor worse than any other system, and only modern science will truly enable the Chinese people to compete with the outside world. On the verge of a stupendous scientific discovery, Dr. Cheng never fears for his safety, and he cannot leave China—not yet. But he will not take a chance with his only daughter, Su-Wei: she has to live. As Dr. Cheng sends Su-Wei to live in America, his heart aches. Don’t worry about me, he thinks. I am the rabbit in the moon. No one will hurt me. Not as long as I can find the secret…San Francisco, 1989—Forty years after Mao and his People’s Liberation Army set out to change China forever, Dr. Lili Quan begins a journey that will change her life forever. In her 27 years, Lili had rarely thought of herself as anything other than an American. But to honor her mother’s dying wish that Lili “return home,” Lili reluctantly sets out for China.On this extraordinary trip filled with remarkable discoveries, Lili finds her grandfather, Dr. Ni-Fu Cheng, a man she believed had died years ago. But Dr. Cheng had made the most remarkable discovery of all—he discovered the secret to long life.Dr. Cheng shares his knowledge with Lili, unknowingly putting her in danger. As greedy and unscrupulous men vie for control of the most earth-shattering discovery of the century, Lili will become a pawn in a deadly international game.From California, to Hong Kong, to Macao, to Seoul, to mainland China, the race is on for the ultimate prize—the rabbit in the moon.

    More than a million people have learned the secrets of effective conversation using Conversationally Speaking. This revised edition provides more ways to improve conversational skills by asking questions that promote conversation, learning how to listen so that others will be encouraged to talk, reducing anxiety in social situations and more.Alan Garner, MA, is a nationally known communications consultant and a longtime teacher. He has taught hundreds of "Conversationally Speaking" workshops and over 5 million copies of his books have been sold worldwide. This book teaches simple skills for doing well socially in everyday language, which is why it has been popular in its various editions for 37 years and has sold almost 1 million copies.Toastmaster Magazine writes: "'Conversationally Speaking' is the classic how-to book in social communication."Carolyn Hax, a columnist for the "Washington Post" whose work appears in 200 newpapers, wrote: "Alan Garner is brilliant at teaching social skills to those who need or want to start at the beginning- who feel they somehow missed out on life classes that everyone else got to attend.""Conversationally Speaking" is recommended by hundreds of therapists for people who want better relationships. These include Dr. Albert Ellis, the founder of the Rational Emotive School of Psychology, who called this book: "An exceptionally clear, highly effective book on conversational skills that uniquely includes a very sensible and useful section on rational thinking."Aaron Beck, MD, University Professor of Psychiatry at the University of Pennsylvania wrote: "'Conversationally Speaking' is of great value for people who want to sharpen their skills in interpersonal relations. I routinely recommend it."

    Comprehensive coverage includes traditional analog systems, as well as modern digital techniques. Extensive discussion of today's modern wireless systems- including cellular, radio, paging systems, and wireless data networks- is also included. In addition, sections on data communication and the internet, high-definition television, and fiber optics have been updated in this edition to enable readers to keep pace with the latest technological advancements. A block-diagram approach is emphasized throughout the book, with circuits included when helpful to lead readers to an understanding of fundamental principles. Instructive, step-by-step examples using MultiSIM, in addition to those that use actual equipment and current manufacturer's specifications, are also included. Knowledge of basic algebra and trigonometry is assumed, yet no calculus is required.

    The reader is encouraged to toss off words such as ?disestablishmentarianism, ? ?descant, ? and ?autodidactic? ?words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstan

    Since the first edition was published in 2007, thousands of educators have used The Power of Our Words as their guide to getting the most from positive teacher language.The second edition includes the concise explanations, concrete examples from real classrooms, and quick-scan charts showing recommended language for many classroom situations that made this book a bestseller, and adds:Greater academic focus: More on using teacher language to boost academic engagement and achievementLighter, more open page design: Easier reading and scanningInspiring foreword: A powerful vision linking teacher language, Common Core State Standards, and 21st century learning.Index: Quick help finding the topic you need

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    TOBIRA promotes language learning through the use of multimedia materials and establishes a support system via the Internet so that learners outside Japan have access to a Japanese language environment.Chapter 1: The Geography of JapanChapter 2: Speech Styles in JapaneseChapter 3: Japanese TechnologyChapter 4: Sports in JapantChapter 5: Japanese FoodChapter 6: The Japanese and ReligionChapter 7: Japanese Pop CultureChapter 8: Japanese Traditional Performing ArtsChapter 9: Education in JapanChapter 10: Japan's Convenience StoresChapter 11: The History of JapanChapter 12: Traditional Japanese CraftsChapter 13: The Japanese and NatureChapter 14: Japanese PoliticsChapter 15: The Future of Your Country and the World

    

    Index

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    To his surprise the bone, which had not yet been ground into powder, contained a number of carved inscriptions. Thus began the discovery of the 3000 year old sources of the written characters still in use in China today.In this unparalleled and beautiful book, Cecilia Lindqvist tells the fascinating story of these origins, and shows how their shapes and concepts permeate Chinese thought, architecture, art and culture. Illustrations in two-colour throughout, and a four-colour insert, make vivid each stage of the story, and the beauty of the characters themselves.

    In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    Alongside these are the finest war cries of Winston Churchill, Martin Luther King's prophetic 'I have a dream' and 'I've seen the promised land' speeches, the inspiring words of JFK and impassioned pleas from Nelson Mandela - the first at his trial in 1964 and the second on his election as president of South Africa in 1994. In addition are historic speeches from Elizabeth I, Charles I, Oliver Cromwell, George Washington, Napoleon Bonaparte, Abraham Lincoln, Emmeline Pankhurst, Mahatma Gandhi, Vladimir Lenin, Neville Chamberlain, Adolf Hitler, Joseph Stalin, Franklin D. Roosevelt, Charles de Gaulle, General George S. Patton, J Robert Oppenheimer, Mao Zedong, Malcolm X, Richard M. Nixon, Pope John Paul II, Vaclav Havel, Elie Wiesel, Mikhail Gorbachev and many other great historical figures. Speeches that Changed the World presents over 50 momentous and thought-provoking speeches from throughout history. Complete with a potted biography of each speaker, and telling the story of why each oration was significant and what happened as a result, this is a gripping history of the world told through its greatest and most impassioned speeches.

    I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice.