Flying on the Inside: A Memoir of Trauma and Recovery


Rachel Gotto - 2021
    Newly widowed and faced with a deadly brain tumour, she was given two years to live. She wanted more…When her six-year-old daughter found her collapsed on the kitchen floor, Rachel had no idea how much her life was about to change.A brain scan revealed a dark shadowy mass, a huge abnormal growth of tissue that, whilst benign, was still growing and would surely kill her. It was too big to operate on. It needed to be ‘managed’, and Rachel had, at best, two years to live.Refusing to accept the bleak prognosis, Rachel was determined to stay alive. She had already lost far too much. She had already watched her brother succumb, at only twenty-eight, to cancer. She had already lost her beloved husband in a terrible scuba diving accident when she was six months pregnant. So she did the only thing she knew how to do. She fought for her life.This gripping and inspiring memoir about overcoming tragedy and trauma charts one tenacious woman’s incredible fight to find light in the darkest of journeys. It is a life-affirming tale of positivity and hope in the face of the most difficult of human experiences.

First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon


Darren Rovell - 2005
    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

In the Plex: How Google Thinks, Works, and Shapes Our Lives


Steven Levy - 2011
    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

Renia's Diary: A Holocaust Journal


Renia Spiegel - 2016
    In the summer of 1939, Renia and her sister Elizabeth (née Ariana) were visiting their grandparents in Przemysl, right before the Germans invaded Poland.Like Anne Frank, Renia recorded her days in her beloved diary. She also filled it with beautiful original poetry. Her diary records how she grew up, fell in love, and was rounded up by the invading Nazis and forced to move to the ghetto in Przemsyl with all the other Jews. By luck, Renia's boyfriend Zygmund was able to find a tenement for Renia to hide in with his parents and took her out of the ghetto. This is all described in the Diary, as well as the tragedies that befell her family and her ultimate fate in 1942, as written in by Zygmund on the Diary's final page.Renia's Diary is a significant historical and psychological document. The raw, yet beautiful account depicts Renia's angst over the horrors going on around her. It has been translated from the original Polish, with notes included by her surviving sister, Elizabeth Bellak.

Full Circle: From Hollywood to Real Life and Back Again


Andrea Barber - 2019
    Why did she leave and what did she do for twenty years out of the spotlight before returning to television? This is her funny and inspiring memoir of fame, heartache, resilience--and the reboot of a lifetime . . .When Kimmy Gibbler burst into the Tanners' home on Full House in 1987, audiences immediately connected with the confident and quirky pre-teen character, played by ten-year-old actress Andrea Barber. During an eight-season run on one of the most popular series of the '80s and '90s, Andrea came of age in front of millions. But she was as far removed from her character as a girl can get. The introverted young star was plagued with self-doubt, insecurities, and debilitating anxieties that left her questioning her identity after the show's cancelation. Andrea wouldn't return to the public eye until 2016, for Fuller House. So what happened in those intervening decades that Andrea jokingly calls "the lost years"?For starters, Andrea never stopped working. But it was on a series of life-changing transitions: earning a college degree, then a Master's, building a career in international education, getting married, and starting a family. She also faced some unforeseeable transitions: navigating a sudden divorce after nearly twelve years of marriage, and second-guessing her capabilities as a single mother. But it was her devastating bout with post-partum anxiety and depression that derailed Andrea's life--and became a crucial turning point. Full Circle is a raw, refreshingly honest look into the life of a celebrity who has never been fully comfortable in the spotlight. Here Andrea shares her deeply personal struggles with mental health in a way she has never done before. She opens up about fighting her way back and finding solace--while finding herself--all before her life came full circle with her costars and lifelong friends on Fuller House. Sharing her journey from child star, to champion of mental health, and back to stardom, Andrea writes in a way that feels like catching up with an old friend.You'll laugh, reminisce, and finally get to know the woman behind the zany next door neighbor.

The Loyal Son: The War in Ben Franklin's House


Daniel Mark Epstein - 2017
    His wit, his charm, his inventiveness—even his grandfatherly appearance—are legendary. But this image obscures the scandals that dogged him throughout his life. In The Loyal Son, award-winning historian Daniel Mark Epstein throws the spotlight on one of the darker episodes in Franklin’s biography: his complex and confounding relationship with his illegitimate son William. When he was twenty-four, Franklin fathered a child with a woman who was not his wife. He adopted the boy, raised him, and educated him to be his aide. Ben and William became inseparable. After the famous kite-in-a-thunderstorm experiment, it was William who proved that the electrical charge in a lightning bolt travels from the ground up, not from the clouds down. On a diplomatic mission to London, it was William who charmed London society. He was invited to walk in the procession of the coronation of George III; Ben was not. The outbreak of the American Revolution caused a devastating split between father and son. By then, William was Royal Governor of New Jersey, while Ben was one of the foremost champions of American independence. In 1776, the Continental Congress imprisoned William for treason. George Washington made efforts to win William’s release, while his father, to the world’s astonishment, appeared to have abandoned him to his fate.A fresh take on the combustible politics of the age of independence, The Loyal Son is a gripping account of how the agony of the American Revolution devastated one of America’s most distinguished families. Like Nathaniel Philbrick and David McCullough, Epstein is a storyteller first and foremost, a historian who weaves together fascinating incidents discovered in long-neglected documents to draw us into the private world of the men and women who made America.

Bill Marriott: Success Is Never Final--His Life and the Decisions That Built a Hotel Empire


Dale Van Atta - 2019
    Williard Marriott who opened a root-beer stand that grew into the Hot Shoppes Restaurant chain and evolved into the Marriott hotel company, grew up in the family business. In his more than fifty years at the company’s helm, Bill Marriott was the driving force behind growing Marriott into the world’s largest global hotel chain. His vision and leadership expanded the family business to more than 6,500 properties across 127 countries and territories.Bill Marriott: Success Is Never Final gives readers an intimate portrait of the life of a billionaire and business titan and shares his definition of success. Bill shares details about his very structured childhood including the private struggles with his domineering father’s chronic harsh criticism; his time in the United Sates Navy as an officer aboard the U.S.S. Randolph; how he innovated the hotel industry with resort-like facilities; his dogged courtship with Donna, who would eventually say yes to his marriage proposal over a pay phone; and the boundless passion and energy he demonstrated for his work, family, and faith. Bill also shares spiritual experiences that allowed him to recognize God’s guidance in his personal life, helping him bounce back from a life-threatening explosion in a freak boating accident which caused severe burns over his body. Readers will learn the fascinating details about the successes and failures of Bill’s business ventures and relate to his challenges of balancing roles as a CEO, a husband and father, and a man of faith. From his half-billion-dollar venture and “bet-the-farm” move to build the New York Marriott Marquis hotel, to the heartbreaking loss of an adult son whose body slowly degenerated from Mitochondrial Disease, to the billions of dollars donated to medical research, the biography of Bill Marriott tells the remarkable story of a man who had the vision to create a multi-billion dollar business, who understood the power of giving, and lived the creed that hard work will pay off but success is never final.

The Lie: A Memoir of Two Marriages, Catfishing & Coming Out


William Dameron - 2019
    On social networks and dating sites, his image and identity—a forty-year-old straight white male—had been used to hook countless women into believing in lies of love and romance. Was it all an ironic cosmic joke? Almost a decade prior, William himself had been living a lie that had lasted for more than twenty years. His secret? He was a gay man, a fact he hid from his wife and two daughters for almost as long as he had hidden it from himself.In this emotional and unflinchingly honest memoir of coming out of the closet late in life, owning up to the past, and facing the future, William Dameron confronts steroid addiction, the shame and homophobia of his childhood, the sledgehammer of secrets that slowly tore his marriage apart, and his love for a gay father of three that would once again challenge the boundaries of trust. At the true heart of The Lie is a universal story about turning self-doubt into self-acceptance and about pain, anger, and the long journey of both seeking and giving forgiveness.

How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs


Guy Raz - 2020
    Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Broken (In the Best Possible Way)


Jenny LawsonJenny Lawson - 2021
    In Broken, Jenny brings readers along on her mental and physical health journey, offering heartbreaking and hilarious anecdotes along the way.With people experiencing anxiety and depression now more than ever, Jenny humanizes what we all face in an all-too-real way, reassuring us that we’re not alone and making us laugh while doing it. From the business ideas that she wants to pitch to Shark Tank to the reason why Jenny can never go back to the post office, Broken leaves nothing to the imagination in the most satisfying way. And of course, Jenny’s long-suffering husband Victor―the Ricky to Jenny’s Lucille Ball―is present throughout.A treat for Jenny Lawson’s already existing fans, and destined to convert new ones, Broken is a beacon of hope and a wellspring of laughter when we all need it most.

The Mastermind: Drugs. Empire. Murder. Betrayal.


Evan Ratliff - 2019
    It would not stop there. Before long, the business had turned into a sprawling multinational conglomerate engaged in almost every conceivable aspect of criminal mayhem. Yachts carrying $100 million in cocaine. Safe houses in Hong Kong filled with gold bars. Shipments of methamphetamine from North Korea. Weapons deals with Iran. Mercenary armies in Somalia. Teams of hitmen in the Philippines. Encryption programs so advanced that the government could not break them.The man behind it all, pulling the strings from a laptop in Manila, was Paul Calder Le Roux—a reclusive programmer turned criminal genius who could only exist in the networked world of the twenty-first century, and the kind of self-made crime boss that American law enforcement had never imagined.For half a decade, DEA agents played a global game of cat-and-mouse with Le Roux as he left terror and chaos in his wake. Each time they came close, he would slip away. It would take relentless investigative work, and a shocking betrayal from within his organization, to catch him. And when he was finally caught, the story turned again, as Le Roux struck a deal to bring down his own organization and the people he had once employed.Award-winning investigative journalist Evan Ratliff spent four years piecing together this intricate puzzle, chasing LeRoux's empire and his shadowy henchmen around the world, conducting hundreds of interviews and uncovering thousands of documents. The result is a riveting, unprecedented account of a crime boss built by and for the digital age.Advance praise for The Mastermind“As directors, we spend countless hours imagining heightened plots and memorable characters that will leave a lasting impression on audiences. The true tale of obsession, genius, intrigue, and vengeance detailed in The Mastermind is as gripping and cinematic as anything we could endeavor to conjure up.”—Joe and Anthony Russo, directors of Captain America: The Winter Soldier, Captain America: Civil War, and Avengers: Infinity War“With his relentless and fearless reporting, Evan Ratliff has pried open a hidden world filled with high-tech gangsters and drug kingpins and double-crossers and stone-cold hitmen. The story is as fascinating as it is terrifying, and it is one that will hold you in its grip.”—David Grann, author of Killers of the Flower Moon“If truth is stranger than fiction, then The Mastermind is the truest book you’ll read this year. The only thing predictable about it is how quickly you’ll turn the pages.”—Noah Hawley, author of Before the Fall and creator of the TV series Fargo “This is a mesmerizing, absolutely bonkers story about a man as brilliant as he is villainous. You’ll find yourself sucked in, freaked out, and ultimately blown away by Ratliff's storytelling and tireless reporting. The Mastermind is a masterpiece.”—Nick Thompson, editor-in-chief, Wired

The Dark Heart: A True Story of Greed, Murder, and an Unlikely Investigator


Joakim Palmkvist - 2017
    When a search yielded nothing, and all physical evidence had seemingly disappeared, authorities had little to go on—except a disturbing phone call five weeks later from Göran’s daughter Maria. She was sure that her sister, Sara, was somehow involved. At the heart of the alleged crime: Sara’s greed, her father’s land holdings, and his bitter feud with Sara’s idler boyfriend. With no body, there was no crime—and the case went as cold and dark as the forests of southern Sweden. But not for Therese Tang. For two years, this case was her obsession.A hard-working ex-model, mother of three, and Missing People investigator, Therese was willing to put her own safety at risk in order to uncover the truth. What she found was a nest of depraved secrets, lies, and betrayal. All she had to do now, in her relentless and dangerous pursuit of justice, was prove that it led to murder.

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History


Lawrence Levy - 2016
    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business


Porter Erisman - 2015
    Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

The Firm: The Story of McKinsey and Its Secret Influence on American Business


Duff McDonald - 2013
    Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revo­lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke.