In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak.But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way?These are all questions about leadership—the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use.Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need—not just to understand the leadership game, but also how to play the leadership game, and win it.

    In this book you will find: Words You Absolutely Should Know (covert, exonerate, perimeter); Words You Should Know But Probably Don't (dour, incendiary, scintilla); Words Most People Don't Know (schlimazel, thaumaturgy, epergne); Words You Should Know to Sound Overeducated (ad infinitum, nugatory, garrulity); Words You Probably Shouldn't Know (priapic, damnatory, labia majora); and more.Whether writing an essay, studying for a test, or trying to impress friends, family, and fellow cocktail party guests with their prolixity, you will achieve magniloquence, ebullience, and flights of rhetorical brilliance.

    With advances in technology, the increased connectivity of social media, and the ever-increasing popularity of the comics medium, successful DIY comics publishing is within your reach. With The Complete Guide to Self-Publishing Comics, creators/instructors Comfort Love and Adam Withers provide a step-by-step breakdown of the comics-making process, perfect for any aspiring comics creator. This unprecedented, in-depth coverage gives you expert analysis on each step—writing, drawing, coloring, lettering, publishing, and marketing. Along the way, luminaries in the fields of comics, manga, and webcomics—like Mark Waid, Adam Warren, Scott Kurtz, and Jill Thompson—lend a hand, providing “Pro Tips” on essential topics for achieving your comics-making dreams. With the insights and expertise contained within these pages, you’ll have everything you need and no excuses left: It’s time to make your comics!

    But Cal Newport knows that real straight-A students don't study harder--they study smarter. A breakthrough approach to acing academic assignments, from quizzes and exams to essays and papers, "How to Become a Straight-A Student" reveals for the first time the proven study secrets of real straight-A students across the country and weaves them into a simple, practical system that anyone can master. You will learn how to: Streamline and maximize your study time Conquer procrastinationAbsorb the material quickly and effectivelyKnow which reading assignments are critical--and which are notTarget the paper topics that wow professorsProvide A+ answers on examsWrite stellar prose without the agony A strategic blueprint for success that promises more free time, more fun, and top-tier results, "How to Become a Straight-A Student" is the only study guide written by students for students--with the insider knowledge and real-world methods to help you master the college system and rise to the top of the class.

    Originally paired with a major PBS miniseries, this book presents a stimulating and comprehensive record of spoken and written English—from its Anglo-Saxon origins some two thousand years ago to the present day, when English is the dominant language of commerce and culture with more than one billion English speakers around the world. From Cockney, Scouse, and Scots to Gulla, Singlish, Franglais, and the latest African American slang, this sweeping history of the English language is the essential introduction for anyone who wants to know more about our common tongue.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it.You don't have to know how to draw well, stretch a canvas, or mix a paint colour that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free.You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

    Whether it's how letters are arranged on keyboards or Viking runes, textspeak or zip codes, this book will change the way you think about letters for ever. How on Earth did we fix upon our twenty-six letters, what do they really mean, and how did we come to write them down in the first place? Michael Rosen takes you on an unforgettable adventure through the history of the alphabet in twenty-six vivid chapters, fizzing with personal anecdotes and fascinating facts. Starting with the mysterious Phoenicians and how sounds first came to be written down, he races on to show how nonsense poems work, pins down the strange story of OK, traces our five lost letters and tackles the tyranny of spelling, among many many other things. His heroes of the alphabet range from Edward Lear to Phyllis Pearsall (the inventor of the A-Z), and from the two scribes of Beowulf to rappers. Each chapter takes on a different subject - whether it's codes, umlauts or the writing of dictionaries. Rosen's enthusiasm for letters positively leaps off the page, whether it's the story of his life told through the typewriters he's owned or a chapter on jokes written in a string of gags and word games. So if you ever wondered why Hawaiian only has a thirteen-letter alphabet or how exactly to write down the sound of a wild raspberry, read on ...

    Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:Finding you own authentic voiceDeveloping a text that interest youAcing the all-important first paragraphUsing logic to move your audienceCreating, developing, and reinventing the "core speech" for diverse audiencesStrengthening your speech with a vital element: humorWinnowing your thought down to the essentialsHandling professional jargon, clichés, and the sound bite syndromePresenting your speech in the best wayCollecting intellectual income--conversing your speech treasuresBreaking all the rules and still succeedingReading for inspiration--how to use the excellence of othersComplete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech