The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”

    People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.From Library Journal:“Highly recommended for anybody with anything to market online—including him- or herself.”

    All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens."Matt Ivester's book, lol...OMG!, is a "must read" for every college student, every high school student and the parents of each. It is also a "should read" for everyone who might want a job in today's world." Joe Riley, Director of Human Resources, LinkedIn"Insightful, relatable, and critically important, lol...OMG! is a must-read." Greg Boardman, Vice Provost for Student Affairs, Stanford University"We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely." Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect"This book is required reading for anyone who wishes to survive the viral lawlessness of college life." Larry Winokur, Co-Founder, BWR Public Relations"Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet." William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!" Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University"Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape." Robert M. Saltzman, Associate Dean, USC Gould School of Law"A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students." Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism"Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book." Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University

    The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company's modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can't believe her luck, her great fortune to work for the most influential company in the world--even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman's ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.(front flap)

    Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    Elsie Larson and Emma Chapman, creators of the mega-popular DIY style blog A Beautiful Mess, are in love with photographing everyday life. Here, they share that love with 95 all-new tips and photo challenges that will inspire you to style and snap better photos and then transform them into simple yet stunning projects and gifts. You’ll learn how to:     • Take the most flattering self-portraits    • Be your own stylist to turn dull, cluttered photos into pretty lifestyle photography    • Capture adorable couple portraits    • Turn everyday moments, hobbies, and rituals into amazing photos    • Show off your favorite photos by turning them into handmade jewelry, home décor, and gifts   Packed with Elsie and Emma’s happy spirit and unique style, A Beautiful Mess Photo Idea Book will inspire you to capture your days, your friends, and your dreams in beautiful photos!

    Here we don't hide in the shadows. I am vengeance wrapped in a pretty package, but you can call me Sin, everyone else does. I’m a weapon and as such I live for one thing only, to bring death where I’m aimed. That is until the night she walks into the moonlight. Raven Blackthorne taunts me with her beauty and innocence. She doesn’t belong in my world, even if it is her father who’s trapped me here. I’m not good for her, but maybe I’m exactly who she needs to help her escape it. Unless I break her first.

    She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats—from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness—begin to loom, she posts her way deeper into the portal's void. An avalanche of images, details, and references accumulate to form a landscape that is post-sense, post-irony, post-everything. "Are we in hell?" the people of the portal ask themselves. "Are we all just going to keep doing this until we die?"Suddenly, two texts from her mother pierce the fray: "Something has gone wrong," and "How soon can you get here?" As real life and its stakes collide with the increasingly absurd antics of the portal, the woman confronts a world that seems to contain both an abundance of proof that there is goodness, empathy, and justice in the universe, and a deluge of evidence to the contrary.Fragmentary and omniscient, incisive and sincere, No One Is Talking About This is at once a love letter to the endless scroll and a profound, modern meditation on love, language, and human connection from a singular voice in American literature.

     Instead of playing career roulette, you invest in deepening relationships and developing your skills. Instead of networking to get something, you lead with generosity. To further improve your odds, you make your work visible and frame it as a contribution. Combined, these elements form a powerful approach to work and life. In Working Out Loud, you’ll learn about research supporting this approach and read stories of people who’ve changed their lives by adopting it. Then you’ll go through a twelve-week mastery program to put the approach into practice yourself and turn that practice into a sustainable habit.

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    When financial difficulties force her to move back home to Santa Monica, CA, she cannot take the unanswered questions anymore. Determined to find out what happened to Maddy, Dakota starts ShadowCast, a true crime podcast to publicize the case. But little does she know the man responsible for Maddy’s disappearance all those years ago is listening in and tampering with her investigation. SHADOWCAST is a psychological thriller with page-turning suspense, a story that praises the value of friendship and the fearless pursuit of justice.

    It is one of a select number of plans to mastermind the perfect crime and only a chosen few will play for real.From Washington DC to the London Underground, can Special Agent Mitchell Parker and his team shut down the crimes before it is too late?If you love it when a plan comes together, hold on tight, because nothing is about to go right!

    It is an unusual case of friendship and deception so pitiless and unyielding that it opened a door to Hell into the author’s life. This is an unforgettable story for today’s digital world driven by social media in all of its permutations and cruelest forms. The story begins with Susan Fensten’s online search for her father’s family, a search that soon turns into a two-year frightening odyssey of internet stalking and threats when a posting on a genealogy message board brings her into contact with what she thinks are distant cousins, but what turns out to be a sociopath. Through email correspondence with her new “family”, evidence of mental illness, dark family secrets, a struggle over wealth and bizarre criminal histories emerge. She quickly becomes the focus of sexual obsession and suspicion, and her life is completely turned upside down. She soon becomes the target of dozens of frightening characters including real verifiable convicted sex offenders in an elaborate cyber-hoax that includes threats of kidnapping, murder, rape, torture and cannibalism. Remarkable in its complexity, this story of Internet stalking is also a sinister and shocking journal of madness. Described by the FBI as a case “in a category by itself,” This book is a story about the Internet, the search for family, a friendship and a journey into the underbelly of American crime that raises questions about safety online and pushes the boundaries of our perceptions of what is real and what is not.

    She examined their business strategies. Looked for common themes. Researched their backgrounds, habits, and characteristics.The results of this research are fascinating. While no two bloggers earn money in the exact same way, they do all share some common traits.The Essential Habits Of 6-Figure Bloggers is a collection of real-life stories. It's also a success manual for bloggers.In this book, the author lays out the three essential habits of six-figure bloggers. These habits are not about specific tactics (though these are covered). They go deeper. In fact, you can apply these three habits to anything. Not just blogging.Want to lose weight? Pay off your debt? Build a retirement fund? Run a marathon? Practice the three success habits and you can achieve anything you want in life.The ideas in these pages aren't new. Instead, this book provides a framework so that you can sort through the mass of information, tools, and techniques and create your own version of success.You'll learn the three habits and how to apply them to your blog, or any other situation.When you read this book you will learn from top bloggers, master the three success habits, and create a six-figure blog that leverages your unique talents and experiences.In this book, you'll find easy step-by-step instructions on how to:* Pick a blogging niche that's profitable and exciting. * Earn money from your blog - using six proven monetization strategies. * Create systems to stay on track - even when the going gets tough.* Dream bigger than ever before and achieve anything you want.While blogging is not a get-rich-quick scheme, it is a flexible and fulfilling way to make money from home. In this book you will meet bloggers who are earning six- and even seven-figures a year.If you love to write and have a message to share, you can do this too. How would your life change if you could build a profitable, online business you love?When you read this book, you will learn from those who are already doing what you want to do. You'll discover what it really takes to create a six-figure blog. Get your copy today by clicking the BUY NOW button at the top of this page!

    Chloe Cates is missing. The 13-year-old star of the hit YouTube series, “CC and Me,” has disappeared, and nobody knows where she’s gone — least of all ruthless momager Jennifer Scarborough, who has spent much of her daughter’s young life crafting a child celebrity persona that is finally beginning to pay off. And in Chloe’s absence, the faux-fairytale world that supported that persona begins to fracture, revealing secrets capable of reducing the highly-dysfunctional Scarborough family to rubble. Anxious to find her daughter and preserve the life she’s worked so hard to build, Jennifer turns to social media for help, but the hearsay, false claims, and salacious suspicions only multiply. As the search becomes as sensational as Chloe’s series, Missing Persons detective Emilina Stone steps in, only to realize she has a connection to this case herself. Will she be able to stay objective and cut through the rumors to find the truth before it’s too late?Told from multiple points of view including Jennifer, Emilina, and pages from Chloe’s lost diary, Chloe Cates Is Missing is a suspenseful novel of a child pushed to the brink, and of the troubled family that desperately needs her back.