Sway: The Irresistible Pull of Irrational Behavior


Ori Brafman - 2008
    Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Reflections Of A Man


Amari Soul - 2015
    For the women, it encourages you to recognize the true value of your love, to reevaluate your standards and to make the decision that you will no longer settle for anything less than someone who loves you, respects you, and truly makes you happy. For the men, this book will, not only encourage you to learn more about the emotional needs of a woman, but it will provide you with clear insight into what a woman truly needs from you, emotionally, to be happy. Through beautiful words of poetry, powerful quotes and advice full of wisdom, Mr. Amari Soul creates a truly enlightening experience for both men and women with Reflections Of A Man. On one hand, women gain a new perspective on the true value of their love, raise their standards and refuse to settle. On the other hand, men become better equipped to, not only understand a woman’s emotional needs, but they are better able to meet or exceed their new standards as well.

Women with Attention Deficit Disorder: Embrace Your Differences and Transform Your Life


Sari Solden - 1995
    This book includes a chapter on friendship for women with ADHD.

The Origin of Consciousness in the Breakdown of the Bicameral Mind


Julian Jaynes - 1976
    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life


Max Lugavere - 2018
    After his mother was diagnosed with a mysterious form of dementia, Max Lugavere put his successful media career on hold to learn everything he could about brain health and performance. For the better half of a decade, he consumed the most up-to-date scientific research, talked to dozens of leading scientists and clinicians around the world, and visited the country’s best neurology departments—all in the hopes of understanding his mother’s condition.Now, in Genius Foods, Lugavere presents a comprehensive guide to brain optimization. He uncovers the stunning link between our dietary and lifestyle choices and our brain functions, revealing how the foods you eat directly affect your ability to focus, learn, remember, create, analyze new ideas, and maintain a balanced mood.Weaving together pioneering research on dementia prevention, cognitive optimization, and nutritional psychiatry, Lugavere distills groundbreaking science into actionable lifestyle changes. He shares invaluable insights into how to improve your brain power, includingthe nutrients that can boost your memory and improve mental clarity (and where to find them);the foods and tactics that can energize and rejuvenate your brain, no matter your age;a brain-boosting fat-loss method so powerful it has been called “biochemical liposuction”; andthe foods that can improve your happiness, both now and for the long term.With Genius Foods, Lugavere offers a cutting-edge yet practical road map to eliminating brain fog and optimizing the brain’s health and performance today—and decades into the future.

The Game: Penetrating the Secret Society of Pickup Artists


Neil Strauss - 2005
    And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and transform the way women understand the opposite sex forever.On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange -- and passions lead to betrayals lead to violence. The Game is the story of one man's transformation from frog to prince -- to prisoner in the most unforgettable book of the year.

Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience


Brené Brown - 2021
    As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection. Over the past two decades, Brown’s extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives. Atlas of the Heart draws on this research, as well as on Brown’s singular skills as a storyteller, to show us how accurately naming an experience doesn’t give the experience more power, it gives us the power of understanding, meaning, and choice. Brown shares, “I want this book to be an atlas for all of us, because I believe that, with an adventurous heart and the right maps, we can travel anywhere and never fear losing ourselves.”

Data, A Love Story: How I Gamed Online Dating to Meet My Match


Amy Webb - 2013
    Most don’t find true love. Thanks to Data, a Love Story, their odds just got a whole lot better. Data, A Love Story: How I Gamed Online Dating to Meet My Match is a lively, thought-provoking memoir about how one woman “gamed” the world of online dating—and met her eventual husband.

Animal: The Autobiography of a Female Body


Sara Pascoe - 2016
    Animal combines autobiography and evolutionary history to create a funny, fascinating insight into the forces that mould and affect modern women.Animal is entertaining and informative, personal and universal – silly about lots of things and serious about some. It's a laugh-out-loud investigation to help us understand and forgive our animal urges and insecurities.

Cupid's Poisoned Arrow: From Habit to Harmony in Sexual Relationships


Marnia Robinson - 2009
    Obediently, we fall in love amid showers of passionate fireworks, bond for a time … and then often get fed up with each other and grow irritable or numb. Perhaps we try to remodel our mate, seek solace online, or pursue a new love interest. Ancient sages recognized this biological snare and hinted at a way to dodge it: use lovemaking to balance one another and harmony arises naturally.  With an entertaining blend of personal experiences, the latest neuroscience, and forgotten insights from around the globe, Cupid’s Poisoned Arrow confronts current assumptions about sex and love and offers a refreshing, practical approach to sexuality.

Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love


Dawn Maslar - 2016
    Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'.   Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal—and the purpose of this book—is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!

Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose


Deirdre Barrett - 2010
    Our instincts—for food, sex, or territorial protection— evolved for life on the savannahs 10,000 years ago, not in today’s world of densely populated cities, technological innovations, and pollution. We now have access to a glut of larger-than-life objects, from candy to pornography to atomic weapons—that gratify these gut instincts with often-dangerous results. Animal biologists coined the term “supernormal stimuli” to describe imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs. Evolutionary psychologist Deirdre Barrett applies this concept to the alarming disconnect between human instinct and our created environment, demonstrating how supernormal stimuli are a major cause of today’s most pressing problems, including obesity and war. However, Barrett does more than show how unfettered instincts fuel dangerous excesses. She also reminds us that by exercising self-control we can rein them in, potentially saving ourselves and civilization. 55 illustrations.

How to Stay Sane


Philippa Perry - 2012
    In How to Stay Sane, she has taken these principles and applied them to self-help. Using ideas from neuroscience and sound psychological theory, she shows us how to better understand ourselves. Her idea is that if we know how our minds form and develop, we are less at the mercy of unknown unconscious processes. In this way, we can learn to be the master of our feelings and not their slave.This is a smart, pithy, readable book that everyone with even a passing interest in their psychological health will find useful.

The Alchemy of Love and Lust: How Our Sex Hormones Influence Our Relationships


Theresa L. Crenshaw - 1996
    By understanding these hidden hormonal agendas, we can influence them in return and enjoy happier, more fulfilling lives and relationships, while fully appreciating the characteristic differences between the sexes.Dr. Theresa Crenshaw, a renowned sex therapist, explains how body chemicals dictate our sexual peaks and cycles from adolescence to old age. The result of three decades of research that incorporates the most up-to-date findings, including the latest information on DHEA's potential health benefits, The Alchemy of Love and Lust is an eye-opening tour of key hormones and their link to moods, desires, and feelings in both men and women. Dr. Crenshaw shows how: Hormones may be behind the phenomenon of "love at first sight" Couples can become addicted to each other through scent and touch A specific hormone may keep men from making commitments Menopause can actually be prevented -- while sexual pleasure is increased Sex hormones improve the quality of life and, in many cases, our longevity

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing


Marie Kondō - 2011
    Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo's clients have lapsed (and she still has a three-month waiting list).With detailed guidance for determining which items in your house "spark joy" (and which don't), this international best seller featuring Tokyo's newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home - and the calm, motivated mindset it can inspire.