this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.

    Self-taught, his appetite for knowledge--history, science, mankind--formed the basis of his insight to human nature. The Temper of Our Time examines the influence of the juvenile mentality, the rise of automation, the black revolution, the regression of the back-to-nature movement, the intellectual vs. learning, and other relevent issues.

    She needed to get inside the groups to truly understand them. So she decided to go undercover in her spare hours – late nights, holidays, weekends – adopting five different identities, and joining a dozen extremist groups from across the ideological spectrum.Her journey would take her from a Generation Identity global strategy meeting in a pub in Mayfair, to a Neo-Nazi Music Festival on the border of Germany and Poland. She would get relationship advice from 'Trad Wives' and Jihadi Brides and hacking lessons from ISIS. She was in the channels when the alt-right began planning the lethal Charlottesville rally, and spent time in the networks that would radicalise the Christchurch terrorist.In Going Dark, Ebner takes the reader on a deeply compulsive, terrifying, illuminating journey into the darkest recesses of extremist thinking, exposing how closely we are surrounded by their fanatical ideology every day, the changing nature and practice of these groups, and what is being done to counter them.

    So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket. No career guide can offer advice for success that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares what he learned for turning one failure after another into something good and lasting. Adams reveals that he failed at just about everything he’s tried, including his corporate career, his inventions, his investments, and his two restaurants. But there’s a lot to learn from his personal story, and a lot of humor along the way. While it’s hard for anyone to recover from a personal or professional failure, Adams discovered some unlikely truths that helped to propel him forward. For instance:• Goals are for losers. Systems are for winners.• "Passion" is bull. What you need is personal energy.• A combination of mediocre skills can make you surprisingly valuable.• You can manage your odds in a way that makes you look lucky to others.

    In his new book, Aslan takes on a subject even more immense: God, writ large.  In layered prose and with thoughtful, accessible scholarship, Aslan narrates the history of religion as a remarkably cohesive attempt to understand the divine by giving it human traits and emotions. According to Aslan, this innate desire to humanize God is hardwired in our brains, making it a central feature of nearly every religious tradition. As Aslan writes, “Whether we are aware of it or not, and regardless of whether we’re believers or not, what the vast majority of us think about when we think about God is a divine version of ourselves.”   But this projection is not without consequences. We bestow upon God not just all that is good in human nature—our compassion, our thirst for justice—but all that is bad in it: our greed, our bigotry, our penchant for violence. All these qualities inform our religions, cultures, and governments.   More than just a history of our understanding of God, this book is an attempt to get to the root of this humanizing impulse in order to develop a more universal spirituality. Whether you believe in one God, many gods, or no god at all, God: A Human History will challenge the way you think about the divine and its role in our everyday lives.Praise for God   “Breathtaking in its scope and controversial in its claims, God: A Human History shows how humans from time immemorial have made God in their own image, and argues that they should now stop. Writing with all the verve and brilliance we have come to expect from his pen, Reza Aslan has once more produced a book that will prompt reflection and shatter assumptions.”—Bart D. Ehrman, author of How Jesus Became God   “Reza Aslan offers so much to relish in his excellent ‘human history’ of God. In tracing the commonalities that unite religions, Aslan makes truly challenging arguments that believers in many traditions will want to mull over, and to explore further. This rewarding book is very ambitious in its scope, and it is thoroughly grounded in an impressive body of reading and research.”—Philip Jenkins, author of Crucible of Faith

    • If you like "212, the Extra Degree," you are going to love this book! Brian Tracy said..."Eighty percent of life's satisfaction comes from meaningful relationships." Think about it...when you look back at the end of your life what will really matter? Five words...the quality of your relationships. So here's the question: If your relationships are the most important part of your life, what are you doing to make them all they can be? The 100/0 Principle...The Secret of Great Relationships, may be the most important book you'll ever read. The message is truly life-changing. Author Al Ritter is a management consultant who works with CEO's, other leaders and teams, who are committed to achieving breakthrough results. Also, as a professional speaker, Al has delivered over 500 speeches, workshops and seminars. Simply put, The 100/0 Principle is a book that can benefit anyone. It can make your marriage better and greatly improve your relationships with family members, friends, co-workers...even your boss.

     Timothy Ferriss is an author, entrepreneur, public speaker and angel investor. He has published 4 books; The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef and Tool of Titans, all of which are bestsellers. Ferriss has been called the “Oprah of Audio”, being a powerful online personality and great influencer due to his podcast “The Tim Ferriss Show”. It is also through this podcast which he got the tactics and routines from some of the most popular guests for his most recent book, Tool of Titans. Tool of Titans is the handbook that you may be looking for all this time. It contains lessons from highly successful people like Arnold Schwarzenegger, Malcolm Gladwell, Tony Robbins, etc. For every situation that you meet in your life, take a flip of the pages and you will find something that will help you immediately. This book is compiled from the interviews done by Timothy Ferriss, but as he himself proclaims, it is far more than just interviews. They are lessons in each of them, that will help you go a long way and “save you years of wasted effort and frustration”. “One can steal ideas, but no one can steal execution or passion.” – Timothy Ferriss This book is far more than just another book about how to be successful or rich. This book is a fun book that should be exciting to read, where you learn lessons from the most successful people. As Timothy Ferriss says, one can steal ideas, but not execution or passion. Tool of Titans is a great, handy book injected with doses of humoour that has been put together for your maximum usage and retention of ideas. However, without your action or passion, there will be no result. Keep an open mind and prepare to be different as the book takes you through an inspiring and motivating journey. P.S. If you truly want to learn much more about how to reach your goals through an organized but fun way, this book is perfect for you. P.P.S. This is a ZERO-RISK investment. Should you find this book unworthy of a coffee price of $2.99, get a refund within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the “Buy now with 1-Click” Button to Download your Copy Right Away!

    Stores are deserted, restaurants quiet--and for patients of distinguished psychoanalyst and author Glen Gabbard, desperate calls for help go unreturned. Why, Dr. Gabbard wondered, have the misadventures of a middle-aged thug won the largest audience in HBO history? What is it about the characters and their relationships that draws us in so completely? What can we learn about ourselves from going inside the heads of these outlaws from New Jersey? In The Psychology of the Sopranos Dr. Gabbard draws on his vast professional experience (and his near-obsessive preoccupation with Tony's two "families") to delve into the psychology of the characters, the show's depiction of therapy, and how "The Sopranos" dramatically showcases the psychological ambiguities and conflicts in our own lives. Indeed, part of the show's popularity, he argues, is the spotlight it throws on viewers' psychological issues--from panic attacks and existential angst to codes of honor and moral indiscretions. With his tongue planted only lightly in his cheek, Gabbard poses the questions so many of us have pondered on Monday mornings: Is Tony's therapy working? And how is it possible for him and his "families" to reconcile the mundane and the monstrous? His answers will surprise and delight loyal fans. This book was not prepared, licensed, approved, or endorsed by any entity involved in creating or producing the "Sopranos" television series.Mafia don Tony Soprano, his family, his work "associates," and his therapist, Dr. Jennifer Melfi, have captured the imagination (and the fanatical devotion) of more than 11 million viewers. The show has garnered rave reviews for its writing and acting and has won a loyal following of educated viewers, who appreciate the sharp wit, the Machiavellian plot turns, and the Shakespearean character development of this extraordinarily well-crafted drama. Find the answers in The Psychology of the Sopranos: Is Tony a psychopath--or is he an American everyman putting bread on the table in the best way he knows how? Is Livia a modern-day Medea or a victim caught in mob mentality? Is Carmella an accomplice or an innocent? Who's more corrupt, Tony Soprano or Father Phil? Is Tony doomed to desire women who make him feel as bad as Mom did? Can a man who commits bad acts still teach his children to be good?

    Originally published in 1975, it is the groundbreaking study of one hundred people who experienced “clinical death” and were revived, and who tell, in their own words, what lies beyond death.Life After Life introduced us to concepts—including the bright light, the tunnel, the presence of loved ones waiting on the other side—that have become cultural memes and have shaped countless readers notions about the end life and the meaning of death.

    This is the "intelligence trap," the subject of David Robson’s fascinating and provocative book.The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." Robson reveals the surprising ways that even the brightest minds and most talented organizations can go wrong—from some of Thomas Edison’s worst ideas to failures at NASA, Nokia, and the FBI. And he offers practical advice to avoid mistakes based on the timeless lessons of Benjamin Franklin, Richard Feynman, and Daniel Kahneman.

    What is it like to try to heal the body when the mind is under attack? In this book, Dr. Allan Ropper and Brian Burrell take the reader behind the scenes at Harvard Medical School's neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound:• A figure skater whose body has become a ticking time-bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can't stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth livingHow does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarified world where lives and minds hang in the balance.

    Steven Pinker, Richard Dawkins, Chris Anderson, Nassim Taleb, Esther Dyson, Brian Eno and nearly 150 other intellectual rock stars reveal how the internet is changing our minds, culture, and future, in John Brockman’s latest compendium from Harper Perennial and Edge.org.

    Nathan has been lying to his wife about a serious medical condition. Marsha, recently separated from her husband, cannot resist telling her children negative things about their father. What is the role of therapy in these situations? Trained to strive for neutrality and to focus strictly on the clients' needs, most therapists generally consider moral issues such as fairness, truthfulness, and obligation beyond their domain. Now, an award-winning psychologist and family therapist criticizes psychotherapy's overemphasis on individual self-interest and calls for a sense of moral responsibility in therapy.

    Written by Joshua Becker, who inspires hundreds of thousands of people on his personal blog, this is a book that calls for the end of living lives seeking and accumulating more and more possessions by highlighting the enjoyment of living with less. Three years ago, his typical, suburban family of four made the decision to minimize their possessions, declutter their home, and simplify their lives. In so doing, they discovered countless real-life benefits of living with less. And now, to help others experience the same freedom, they offer the most important lessons they’ve learned through the process. Simplify is full of personal stories, practical tips, and powerful inspiration. It is based on a rational approach to minimalism. It will forever change the way you look at physical possessions. And most importantly, its approach will free you from the burden of clutter and provide you with the extra motivation to realign your life around your heart’s greatest passions… however you choose to define them. Praise for Simplify: • “A must-read.” - Leo Babauta, Zen Habits, TIME Magazine Blog of the Year • “If you’re looking for specific advice on how to live well with less, this book is worth a look.” - Naomi Seldin, The Times Union, Albany, NY • “It is a simple, straightforward guide to simplifying your life and brings new light to the term minimalist.” - Tanna Clark, Professional Organizer