We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    More than 250 challenging practice questions have been completely revised to closely model the format, tone, topics, and difficulty of the real exam. An integrated study system based on proven pedagogy, exam coverage includes step-by-step exercises, special Exam Watch notes, On-the-Job elements, and Self Tests with in-depth answer explanations to help reinforce and teach practical skills.Praise for the author:"Finally A Java certification book that explains everything clearly. All you need to pass the exam is in this book."--Solveig Haugland, Technical Trainer and Former Sun Course Developer"Who better to write a Java study guide than Kathy Sierra, the reigning queen of Java instruction? Kathy Sierra has done it again--here is a study guide that almost guarantees you a certification "--James Cubeta, Systems Engineer, SGI"The thing I appreciate most about Kathy is her quest to make us all remember that we are teaching people and not just lecturing about Java. Her passion and desire for the highest quality education that meets the needs of the individual student is positively unparalleled at SunEd. Undoubtedly there are hundreds of students who have benefited from taking Kathy's classes."--Victor Peters, founder Next Step Education & Software Sun Certified Java Instructor"I want to thank Kathy for the EXCELLENT Study Guide. The book is well written, every concept is clearly explained using a real life example, and the book states what you specifically need to know for the exam. The way it's written, you feel that you're in a classroom and someone is actually teaching you the difficult concepts, but not in a dry, formal manner. The questions at the end of the chapters are also REALLY good, and I am sure they will help candidates pass the test. Watch out for this Wickedly Smart book."-Alfred Raouf, Web Solution Developer, Kemety.Net"The Sun Certification exam was certainly no walk in the park but Kathy's material allowed me to not only pass the exam, but Ace it "--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies

    Every Nmap feature is covered with visual examples to help you quickly understand and identify proper usage for practical results.Topics covered include:* Installation on Windows, Mac OS X, Unix/Linux platforms* Basic and advanced scanning techniques* Network inventory and security auditing* Firewall evasion techniques* Zenmap - A graphical front-end for Nmap* NSE - The Nmap Scripting Engine* Ndiff - A Nmap scan comparison utilitySimplified coverage of Nmap 5.00 features.

    Perform this genius seemingly-mathematical feat on any napkin, any receipt, or even on your friend's arm.You can learn the famous Magic Square, and you can learn it in under 10 minutes.You will have a magician's Grand Finale, in your hands at any moment. This gets audible gasps, and you can wow people with this for the rest of your life...**************************THE PERFORMANCE:**************************Your friend will name a random number. You then speedily write 16 different numbers into a 4x4 grid. With a smug flourish, you then reveal that all combinations and directions within the grid add up to their chosen number. It is simply mind-blowing.Effortlessly perform a trick that it seems only a computer could perform, and learn how in 10 minutes from right now.

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    This self-made billionaire is far more than a talking head, however: she has leveraged her public profile to make a $3 billion fortune. She is the richest African American, and greatest black philanthropist, in history. Oprah has honorary doctorates from both Duke and Harvard Universities, and in 2013 President Barack Obama awarded her the Presidential Medal of Freedom. Her rise from childhood poverty in rural Mississippi, and her teenage years as a single mother in inner city Milwaukee, having become pregnant aged just 14, is nothing short of a miracle. Even in fairytales, heroines don’t triumph over adversity like this. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

    . . [with] new information, photographs and first-hand accounts." --FlypastDuring the 1950s, plans were being drawn at North American Aviation in Southern California for an incredible Mach-3 strategic bomber. The concept was born as a result of General Curtis LeMay's desire for a heavy bomber with the weapon load and range of the subsonic B-52 and a top speed in excess of the supersonic medium bomber, the B-58 Hustler. However, in April 1961, Defense Secretary McNamara stopped the production go-ahead for the B-70 because of rapid cost escalation and the USSR's newfound ability to destroy aircraft at extremely high altitude using either missiles or the new Mig-25 fighter. Nevertheless, in 1963 plans for the production of three high-speed research aircraft were approved and construction proceeded. In September 1964 the first Valkyrie, now re-coded A/V-1, took to the air for the first time and in October went supersonic.This book is the most detailed description of the design, engineering and research that went into this astounding aircraft. It is full of unpublished details, photographs and firsthand accounts from those closely associated with the project. Although never put into full production, this giant six-engined aircraft became famous for its breakthrough technology, and the spectacular images captured on a fatal air-to-air photo shoot when an observing Starfighter collided with Valkyrie A/V-2 which crashed into the Mojave Desert."Well-illustrated with numerous diagrams and black and white photographs, the book provides an interesting insight into one of the so-called 'white elephant' projects of the 1960s." --Jets Monthly

    Planes could fly faster, further and at higher altitude; opening the door to foreign holidays to the masses. But, it came at a price. In the early days this new advanced era of aviation faced multiple unforeseen problems, resulting in catastrophic accidents and inevitably the loss of human lives. From the first jetliner, the ill-fated Comet, to an horrific Boeing 747 mid-air collision at Tenerife, award-winning Macarthur Job – one of the world’s foremost aviation writers, and himself a pilot - tells the stories and unpicks the causes of eighteen fateful air disasters. Based on accident reports and extensive research he reveals how these calamities led to the development of the safest and most reliable form of transport in the world. Illustrated with photographs and technical drawings by aviation artist Matthew Tesch, 'Air Disaster 2: The Jet Age' covers the period between 1952 and 1977. Other books in the series: Air Disaster 1: The Propeller Era Air Disaster 3: Terror In The Sky

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Chess for Beginners offers new players a quick-start guide to learn the game of chess and start winning in no time with rules, strategies, and tactics for success. Starting with the basics, this comprehensive guide provides a clear, illustrated introduction to the movements of each piece along with basic rules and game dynamics. With this foundation, new players will learn effective strategies and tactics to start playing competitively and confidently.From your first move to your last, Chess for Beginners shows you how to play your best game, with: A complete overview that introduces players to the chessboard and the movement of each piece with clear, easy-to-follow illustrations and directions. 10 strategies that show players how to control the board, think several moves ahead, go for a quick checkmate, and more! 10 tactics that offer short-term solutions to support your strategy and achieve checkmate. Position your pieces, coordinate your attack, and capture their king—Chess for Beginners teaches you all of the moves to play the perfect game.

    Xamarin.Forms lets you write shared user-interface code in C# and XAML that maps to native controls on these three platforms.

    Using his one-of-a-kind conversational style, Todd gives you clear and concise information on crucial networking topics through practical examples and insights drawn from his real-world experience. This Study Guide thoroughly covers all exam objectives for the CompTIA Network+ exam (N10-004), including key topics such as network technologies, media and topologies, devices, management, tools, and security. Along with the book you get a CD-ROM featuring a custom test engine with chapter review questions, two practice exams, flashcards, and the book as a searchable PDF.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.For Instructors: Teaching supplements are available for this title.

    Follow in the footsteps of Buddha and modern-day pilgrims to the summit of Adam's Peak, wander the crumbling ruins and lost cities of the cultural triangle in the heart of the island or explore undiscovered beaches on the recently reopened east coast; all with your trusted travel companion. Get to the heart of Sri Lanka and begin your journey now!Inside Lonely Planet's Sri Lanka Travel Guide:Colour maps and images throughoutHighlights and itineraries help you tailor your trip to your personal needs and interestsInsider tips to save time and money and get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - hours of operation, phone numbers, websites, transit tips, pricesHonest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks missCultural insights give you a richer, more rewarding travel experience - tea, cuisine, wildlife, historyMore than 50 mapsCovers Colombo, Galle, South, West and East coasts, the hill country, Jaffna, the ancient cities and moreAuthors: Written and researched by Lonely Planet, Ryan Ver Berkmoes, Stuart Butler, Iain Stewart.About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    Book content includes:Getting started with MVC 3, including a rundown of the new project dialog, directory structure and an introduction to NuGet (PowerShell inside Visual Studio 2010)Controllers and Actions View and ViewModelsModels and Databases, including using NuGet to install Entity Framework Code FirstForms and HTML HelpersValidation and Data AnnotationsMembership, Authorization and SecurityAjaxRouting, including routing to Http HandlersNuGet, including using it from the Dialog 'and Package Console, creating a package, custom PowerShell actions and running from both a local repository and the WebDependency InjectionUnit testingExtending ASP.NET MVC with filters and Extensibility pointsWhat's new in MVC 3