We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Commenting on artists such as Avedon, Clifford, Mapplethorpe, and Nadar, Roland Barthes presents photography as being outside the codes of language or culture, acting on the body as much as on the mind, and rendering death and loss more acutely than any other medium. This groundbreaking approach established Camera Lucida as one of the most important books of theory on this subject, along with Susan Sontag's On Photography.

    His humor and short fiction appear in various publications throughout the Southeast.

    One day, Tammy came home from her walk with a new idea. She would start an iPhone photography project that included two passions Mahlon and she shared: coffee and the great outdoors. She called her project My Morning View. In this book, Tammy shares her story, photography tips, and a brief how-to guide. She reminds us that even when everything seems to be falling apart, we can find beauty and practice gratitude every day.

    During her increasingly long lunch breaks, she began to obsessively read the PennySaver, the iconic classifieds booklet that reached everywhere and seemed to come from nowhere. Who was the person selling the “Large leather Jacket, $10”? It seemed important to find out—or at least it was a great distraction from the screenplay.Accompanied by photographer Brigitte Sire, July crisscrossed Los Angeles to meet a random selection of PennySaver sellers, glimpsing thirteen surprisingly moving and profoundly specific realities, along the way shaping her film, and herself, in unexpected ways.Elegantly blending narrative, interviews, and photographs with July’s off-kilter honesty and deadpan humor, this is a story of procrastination and inspiration, isolation and connection, and grabbing hold of the invisible world.

    This lens is the secret of narration, and it is ground anew in every story, ground between the temporal and the timeless . . . . In our brief mortal lives, we are grinders of these lenses."This brooding, provocative, and almost unbearably lovely book displays one of the great writers of our time at his freest and most direct, addressing the themes that run beneath the surface of all his work, from Ways of Seeing to his Into Their Labours trilogy.In an extraordinary distillation of his gifts as a novelist, poet, art critic, and social historian, John Berger reveals the ties between love and absence, the ways poetry endows language with the assurance of prayer, and the tensions between the forward movement of sexuality and the steady backward tug of time. He re-creates the mysterious forces at work in a Rembrandt painting, transcribes the sensorial experience of viewing lilacs at dusk, and explores the meaning of home to early man and to the hundreds of thousands of displaced people in our cities today.A work of unclassifiable innovation and consummate beauty, And Our Faces, My Heart, Brief as Photos reminds us of Nabokov and Auden, Brecht and Lawrence, in its seamless fusion of the political and the personal.

    The bookstore or library is half full of that kind of crap. What you're holding here is a collection of quips and observations with a refreshingly gloomy, sometimes twisted, always funny take on life. Or lack thereof.With illustrations by renowned artist Brian Andreas, this book is a glimpse inside the humorously askew mind of a writer whose witticisms have been featured on NPR, printed onto t-shirts, performed on stage in Germany, and posted online at the Washington Post, Wall Street Journal, and New York Times. He's been named one of the top funniest people on Twitter by the likes of Maxim, MSNBC and Mashable.

    Page after page of inside photos from the legendary National Geographic archives document the royal's most memorable moments in the spotlight; a luminous, personal remembrance by Diana friend and biographer Tina Brown adds context and nuance to a poignant life twenty years after her tragic death. Float down memory lane through more than 100 remarkable images of Diana, from her days as a schoolgirl to her engagement to Prince Charles, the birth of Princes William and Harry, and her life in the media as an outspoken advocate for the poor, the sick, and the downtrodden. This elegant book features reflections from those who knew her best, recollections from dignitaries and celebrities like Nelson Mandela and Elton John, and personal insight through the princess's own words. This richly illustrated book is a beautiful ode to one of the world's most beloved women.

    Almost everything you've read about formatting pictures for Kindle is wrong. The advice offered by Kindle experts and even Amazon itself can give images that are tiny, blocky, noisy, or wildly inconsistent on different Kindles. Aaron Shepard, author of acclaimed books on both Kindle and print publishing, brings his years of experience in book design, webmastering, and photography to bear on a single question: How do you make pictures look great on the Kindle? He answers that question, while also providing beginners a basic course in picture editing. Along the way, he discusses how to keep Microsoft Word from sneakily degrading your pictures; how to adjust HTML code to show images at their best; how to make part of a picture transparent against colored backgrounds; how to boost the power of your cover image as a marketing tool; and how to create anything from children's books to photography books to poetry books within minutes with the Kindle Comic Creator. Nowhere else will you find such in-depth info on working with Kindle images. Whatever kind you're using -- photos, paintings, drawings, diagrams, tables, screenshots -- you'll find -Pictures on Kindle- an essential guide. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and -From Word to Kindle, - Amazon's #1 bestselling paid book on Kindle formatting. ///////////////////////////////////////////////// REVIEWS -Far and away the best resource I know for self publishers who plan to include photos or other graphics in their Kindle books. From tips on taking photos, through sizing, optimizing, and placing, this book wastes no space in giving you exactly the information you need. Highly recommended.- -- Joel Friedlander, TheBookDesigner.com -A detailed, comprehensive guide to getting the best out of your images on Kindle. From taking photos, to scanning, to optimizing, Aaron covers every possible step in making sure your images display well in Kindle format. In addition, he provides very useful explanations of the Kindle's image handling, for those of us who like to understand the reasons behind the steps. I for one will be adding this to my list of reference materials.- -- Jim Brown, JimandZetta.com (ebook services) ///////////////////////////////////////////////// CONTENTS Getting Started 1 PICTURE BASICS File Formats Resolution Color Mode Color Space 2 PICTURE SOURCES Photography Scanning 3 PICTURE EDITING Cleanup and Repair Cropping Contrast, Brightness, Tint Sizing Sharpening Transparency Lines and Letters 4 PICTURE HANDLING Positioning Pictures in Word Pictures in HTML Fixed Format 5 PICTURE PUBLISHING Submitting and Previewing Cover Images Production FAQ

    When Robert Creeley died in March 2005, he was working on what was to be his final book of poetry. In addition to more than thirty new poems, many touching on the twin themes of memory and presence, this moving collection includes the text of the last paper Creeley gave—an essay exploring the late verse of Walt Whitman. Together, the essay and the poems are a retrospective on aging and the resilience of memory that includes tender elegies to old friends, the settling of old scores, and reflective poems on mortality and its influence on his craft. On Earth reminds us what has made Robert Creeley one of the most important and affectionately regarded poets of our time.

    This volume provides her readers and fans with additional insights into her life and work. The first section provides a biographical chapter and literary heritage. The second and third sections analyze the Tales of Tortall and the Magic Circle Sagas as a whole, providing details into the characters and settings of each. The final section of the book, Perspectives, includes both a section on literary techniques along with an interview of Tamora Pierce herself. Appendices include a section on Power Female Heroes, and Fantasy Adventures.Novels include: *The Song of the Lioness Quartet *The Immortals Quartet *The Protector of the Small Quartet *The Trickster Duology *The Magic Circle Quartet *The Circle Opens Quartet *The Will of the Empress

    Artifice of Absorption, a key essay, is written in verse, and its structures and rhythms initiate the reader into the strength and complexity of the argument. In a wild variety of topics, polemic, and styles, Bernstein surveys the current poetry scene and addresses many of the hot issues of poststructuralist literary theory. Poetics is the continuation of poetry by other means, he writes. What role should poetics play in contemporary culture? Bernstein finds the answer in dissent, not merely in argument but in form--a poetic language that resists being easily absorbed into the conventions of our culture.Insisting on the vital need for radical innovation, Bernstein traces the traditions of modern poetry back to Stein and Wilde, taking issue with those critics who see in the postmodern a loss of political and aesthetic relevance. Sometimes playful, often hortatory, always intense, he joins in the debate on cultural diversity and the definition of modernism. We encounter Swinburne and Morris as surprising precursors, along with considerations of Wittgenstein, Khlebnikov, Adorno, Jameson, and Pac-Man. A Poetics is both criticism and poetry, both tract and song, with no dull moments.

    From Dido to Jane Eyre, the characters of great literature are trying to figure out how to have healthy, happy relationships—with varying degrees of success—just like the rest of us. But the world’s best-known heroes and heroines didn’t go through all their trials and tribulations for naught—and now, thanks to Much Ado About Loving, we can learn from their foibles, misadventures, and eventual triumphs. Much as things have changed since the days when Jane Austen was writing, a lot about love has stayed the same. And so timeless literary classics contain many great lessons about romance that are as relevant today as they ever were. In this unique relationship guide full of humor and pathos, Maura Kelly and Jack Murnighan reflect on the renowned novels that have given them the most insight into their romantic lives. In chapters like Lightbulb in August: How to Have a Clue When He’s Just Not That Into You, they use Faulkner to discuss early warning signs a relationship isn’t going to work out. In Infinite Gesticulating: Why Do Men Talk So Much? they cite David Foster Wallace as an example of the male propensity to bloviate, but also have some suggestions for how to deal with it. Witty, wise and well-read in equal measures, Kelly and Murnighan will appeal to lovers of Candace Bushnell as much as to hard-core literary types with their entertaining, erudite, and engaging style.

    In this photographic tour of Dylan’s breakthrough years, 1964 to 1965, Daniel Kramer shows the human side of this legendary figure — playing chess, making coffee, and in one whimsical moment, sitting in a tree — and also in the studio and onstage. An essay by the photographer sheds further light on the man and his music.

    This is a collection of original essays that can not be found anywhere else. Each volume is different and you never know what you'll find. They are an assortment of Jen's childhood memories, stories about her family, and rants about everything that make her punchy all told with her usual snarky take. Volume Three of this series includes 3 NEVER BEFORE SEEN essays: HEY DICK, WOULD YOU SEND YOUR MOM THAT PICTURE? LAURA INGALLS WILDER NEVER HAD A SIGNATURE LIPSMACKER FLAVOR MISSED MOM CONNECTION