With Java 5.0, you'll not only find substantial changes in the platform, but to the language itself-something that developers of Java took five years to complete. The main goal of Java 5.0 is to make it easier for you to develop safe, powerful code, but none of these improvements makes Java any easier to learn, even if you've programmed with Java for years. And that means our bestselling hands-on tutorial takes on even greater significance."Learning Java" is the most widely sought introduction to the programming language that's changed the way we think about computing. Our updated third edition takes an objective, no-nonsense approach to the new features in Java 5.0, some of which are drastically different from the way things were done in any previous versions. The most essential change is the addition of "generics," a feature that allows developers to write, test, and deploy code once, and then reuse the code again and again for different data types. The beauty of generics is that more problems will be caught during development, and "Learning Java" will show you exactly how it's done.Java 5.0 also adds more than 1,000 new classes to the Java library. That means 1,000 new things you can do without having to program it in yourself. That's a huge change. With our book's practical examples, you'll come up to speed quickly on this and other new features such as loops and threads. The new edition also includes an introduction to Eclipse, the open source IDE that is growing in popularity. "Learning Java," 3rd Edition addresses all of the important uses of Java, such as web applications, servlets, and XML that are increasingly driving enterprise applications.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Moving from the kennel to the couch, they share our beds, family rooms, and holidays; and they are recipients of our kindest and utmost concern. A pet partnership is a lifetime commitment. Do it right, and your dog will become an important and valuable part of the family for many years. Do it wrong, and you've broken a sacred covenant between humankind and another living being. Dogs For Dummies, 2nd Edition, is for you if you are looking to adopt a dog, trying to improve the relationship with the one you have, or attempting to come up with fun things to do with your canine companion. This book is also for people who want toChoose the right veterinarian Explore the dog-breeding business Find breed-rescue groups Identify canine health problems Look for a purebred It's a "doggy-dog" world, and this easy-to-use guide will help you navigate it. Improve your chances at pet success by knowing how to raise and live with your dog properly. Discover which breed best suits your lifestyle, and if a puppy or adult dog is best for you. Dogs For Dummies, 2nd Edition, also covers the following topics and more:Caring for an aging dog Choosing collars, harnesses, halters, and leashes Considering euthanasia Feeding Fido the right way House training puppies and adult dogs Keeping up appearances with good grooming Participating in canine competitions Preparing your dog for a disaster Traveling with your dog Award-winning author Gina Spadafori says the lack of accurate information -- not the lack of effort or concern -- is often the reason for doomed people-pet pairings. With her help, you can avoid the agony. Dogs For Dummies, 2nd Edition, is full of useful tips, how-to advice, illustrations, and photographs (both color and black-and-white). You deserve a healthy, happy, and well-mannered canine companion; and you'll be the owner every pet wants and deserves --informed, responsible, and loving.

    This is one of those cases. The UNIX System Administration Handbook is one of the few books we ever measured ourselves against." -From the Foreword by Tim O'Reilly, founder of O'Reilly Media "This book is fun and functional as a desktop reference. If you use UNIX and Linux systems, you need this book in your short-reach library. It covers a bit of the systems' history but doesn't bloviate. It's just straightfoward information delivered in colorful and memorable fashion." -Jason A. Nunnelley"This is a comprehensive guide to the care and feeding of UNIX and Linux systems. The authors present the facts along with seasoned advice and real-world examples. Their perspective on the variations among systems is valuable for anyone who runs a heterogeneous computing facility." -Pat Parseghian The twentieth anniversary edition of the world's best-selling UNIX system administration book has been made even better by adding coverage of the leading Linux distributions: Ubuntu, openSUSE, and RHEL. This book approaches system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. It details best practices for every facet of system administration, including storage management, network design and administration, email, web hosting, scripting, software configuration management, performance analysis, Windows interoperability, virtualization, DNS, security, management of IT service organizations, and much more. UNIX(R) and Linux(R) System Administration Handbook, Fourth Edition, reflects the current versions of these operating systems: Ubuntu(R) LinuxopenSUSE(R) LinuxRed Hat(R) Enterprise Linux(R)Oracle America(R) Solaris(TM) (formerly Sun Solaris)HP HP-UX(R)IBM AIX(R)

    From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:Know and respond to your customers' needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company's advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

    In this question-and-answer book on jQuery, you'll find a cookbook of ready-to-go solutions to help breathe life into your web page. Topics covered include: - Scrolling, Resizing and Animating Webpage elements - Backgrounds, Slideshows, and Crossfaders - Menus, Tabs, and Panels - Buttons, Fields, and Controls - Lists, Trees, and Tables - Frames, Windows, and Dialogs - Adding interactivity with Ajax - Using the jQuery User Interface Themeroller - Writing your own jQuery plug-ins All code used to create each solution is available for download and guaranteed to be simple, efficient and cross-browser compatible.

     DEADLY MESSENGERS Nobody's listening, so he'll just keep killing.Three massacres in the same city, the same month. Two detectives discover a link that can't possibly exist. One journalist unwittingly holds the answers. Zero clues to a killer who sends a deadly message.Kendall's usual freelance work consists of fluff magazine pieces until she scores an interview with the survivor of a horrific mass killing. Seven people brutally murdered with an axe at a cafe, with the killer left dead at the scene. She’ll soon discover these killings are part of a plan far greater than just these crimes. Someone is sending a message and soon many more will die. BEHIND THE FIRE What if all that stood between us and hell was a match?An ordinary couple stand accused of a heinous crime. They're the last people you'd expect to save the world. Are they criminals, heroes or completely insane? Or maybe all three?Something terrifying has led Bobby and Emily to leave their two young children with a sitter while they embarked on a crazy fire-bug spree. That something was an incredible secret they'd promised to protect. Inspired by true-life headlines, this is the tale of the random appearances of frightening black things, and one couple's battle to protect their town from these dangerous and hellish creatures. BACK AGAIN Between life and death lies fate and one hell of a fightA single mom struggles with unexplained lost time. An angry young woman makes a fatal mistake, taking them on a collision course that will shatter their lives to pieces.Since childhood, Dawn has "lost time." She awakens in strange places, far away from her last memory. Now she's just trying to be a good mom to her son while fearing another blackout episode. Kylie is over her dead-end job and has just been fired. As she drives from the supermarket lot, she picks up her cell to send a text. In the next terrifying moment, she’ll realize the gravity of her mistake when Dawn’s and her destinies collide.

    Yellowstone is dying.New troubles are stacking up like cordwood for Chief Ranger Glenn Merrill, as Yellowstone’s existence is threatened by earth tremors and an imminent super-volcano. After a series of gruesome deaths claiming animals, tourists, and a ranger, it’s clear that something’s gone terribly wrong at the nation's oldest national park.But putting an end to these mysterious deaths is more than just the chief ranger’s job — it may be his end.Obsidian Tears plunges Glenn, his Shoshone friend, an aggressive young seismologist and an Arapaho healer into a world of Indian mysticism. Will man and nature join forces, or risk losing all of humanity to an ancient evil?

    Now, with paranormal events escalating against her whole family, Joni must get rid of the entity before it destroys them.

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    Using his one-of-a-kind conversational style, Todd gives you clear and concise information on crucial networking topics through practical examples and insights drawn from his real-world experience. This Study Guide thoroughly covers all exam objectives for the CompTIA Network+ exam (N10-004), including key topics such as network technologies, media and topologies, devices, management, tools, and security. Along with the book you get a CD-ROM featuring a custom test engine with chapter review questions, two practice exams, flashcards, and the book as a searchable PDF.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.For Instructors: Teaching supplements are available for this title.

    With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it.Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains:Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in a dataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details."-- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths."-- Tim Wolters, CTO, Collective Intellect

    Why not learn to talk to your computer in its own language? Whether you want to write games, start a business, or you're just curious, learning to program is a great place to start. Plus, programming is fun!Hello World! provides a gentle but thorough introduction to the world of computer programming. It's written in language a 12-year-old can follow, but anyone who wants to learn how to program a computer can use it. Even adults. Written by Warren Sande and his son, Carter, and reviewed by professional educators, this book is kid-tested and parent-approved.You don't need to know anything about programming to use the book. But you should know the basics of using a computer--e-mail, surfing the web, listening to music, and so forth. If you can start a program and save a file, you should have no trouble using this book.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

    A private haven for only those deemed worthy enough to attend.Landon Verger is a titan of industry, a man who casts a long dark shadow and founder of Paradise. The resort's opening weekend should have been a celebration of wealth and excess, but without warning the resort has gone silent.Sam Verger knows his father only too well; the great man casts a long and dark shadow. He also knows that Landon Verger's enemy list is long and varied, any one of which would love to see his father dead.Sam seeks to employ a professional to investigate the island, Mac is one such woman. An ex-military officer she works dirty jobs and doesn't ask questions if the money's right. With her like-minded team they travel to Paradise.Mac thought she'd seen everything that death had to offer, she was wrong. What started out as a simple mission will quickly become the most desperate fight for survival she's ever faced. There's only one thing that she's sure of, not everyone is getting out alive.