Book picks similar to
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations by Ilya Katsov
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Essential Scrum: A Practical Guide to the Most Popular Agile Process
Kenneth S. Rubin - 2012
Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities.
Essential Scrum
will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.
Software Architecture in Practice
Len Bass - 2003
Distinct from the details of implementation, algorithm, and data representation, an architecture holds the key to achieving system quality, is a reusable asset that can be applied to subsequent systems, and is crucial to a software organization's business strategy.Drawing on their own extensive experience, the authors cover the essential technical topics for designing, specifying, and validating a system. They also emphasize the importance of the business context in which large systems are designed. Their aim is to present software architecture in a real-world setting, reflecting both the opportunities and constraints that companies encounter. To that end, case studies that describe successful architectures illustrate key points of both technical and organizational discussions.Topics new to this edition include:
Architecture design and analysis, including the Architecture Tradeoff Analysis Method (ATAM)
Capturing quality requirements and achieving them through quality scenarios and tactics
Using architecture reconstruction to recover undocumented architectures
Documenting architectures using the Unified Modeling Language (UML)
New case studies, including Web-based examples and a wireless Enterprise JavaBeans (EJB) system designed to support wearable computers
The financial aspects of architectures, including use of the Cost Benefit Analysis Method (CBAM) to make decisions
If you design, develop, or manage the building of large software systems (or plan to do so), or if you are interested in acquiring such systems for your corporation or government agency, use Software Architecture in Practice, Second Edition, to get up to speed on the current state of software architecture.
Small Data: The Tiny Clues that Uncover Huge Trends
Martin Lindstrom - 2016
You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Mastering Emacs
Mickey Petersen - 2015
In the Mastering Emacs ebook you will learn the answers to all the concepts that take weeks, months or even years to truly learn, all in one place.“Emacs is such a hard editor to learn”But why is it so hard to learn? As it turns out, it's almost always the same handful of issues that everyone faces.If you have tried to learn Emacs you will have struggled with the same problems everyone faces, and few tutorials to see you through it.I have dedicated the first half of the book to explaining the essence of Emacs — and in doing so, how to overcome these issues:Memorizing Emacs’s keys: You will learn Emacs one key at a time, starting with the arrow keys. To feel productive in Emacs, it’s important you start on an equal footing — without too many new concepts and keys to memorize. Each chapter will introduce more keys and concepts so you can learn at your own pace. Discovering new modes and features: Emacs is a self-documenting editor, and I will teach you how to use the apropos, info, and describe system to discover new modes and features, or help you find things you forgot! Customizing Emacs: You don’t have to learn Emacs Lisp to alter a lot of Emacs’s functionality. Most changes you want to make are possible using Emacs’s Customize interface and I will show you how to use it efficiently. Understanding the terminology: Emacs is so old it predates almost every other editor and all modern user interfaces. I have an entire chapter dedicated to the unique terminology in Emacs; how it is different from other editors, and what that means to you.
The Art of Game Design: A Book of Lenses
Jesse Schell - 2008
The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality video games. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses—one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer—and will understand how to do it.
Joel on Software
Joel Spolsky - 2004
For years, Joel Spolsky has done exactly this at www.joelonsoftware.com. Now, for the first time, you can own a collection of the most important essays from his site in one book, with exclusive commentary and new insights from joel.
Python 3 Object Oriented Programming
Dusty Phillips - 2010
Many examples are taken from real-world projects. The book focuses on high-level design as well as the gritty details of the Python syntax. The provided exercises inspire the reader to think about his or her own code, rather than providing solved problems. If you're new to Object Oriented Programming techniques, or if you have basic Python skills and wish to learn in depth how and when to correctly apply Object Oriented Programming in Python, this is the book for you. If you are an object-oriented programmer for other languages, you too will find this book a useful introduction to Python, as it uses terminology you are already familiar with. Python 2 programmers seeking a leg up in the new world of Python 3 will also find the book beneficial, and you need not necessarily know Python 2.
Planning for Big Data
Edd Wilder-James - 2004
From creating new data-driven products through to increasing operational efficiency, big data has the potential to makeyour organization both more competitive and more innovative.As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven.Written by O'Reilly Radar's experts on big data, this anthology describes:- The broad industry changes heralded by the big data era- What big data is, what it means to your business, and how to start solving data problems- The software that makes up the Hadoop big data stack, and the major enterprise vendors' Hadoop solutions- The landscape of NoSQL databases and their relative merits- How visualization plays an important part in data work
NoSQL Distilled: A Brief Guide to the Emerging World of Polyglot Persistence
Pramod J. Sadalage - 2012
Advocates of NoSQL databases claim they can be used to build systems that are more performant, scale better, and are easier to program." ""NoSQL Distilled" is a concise but thorough introduction to this rapidly emerging technology. Pramod J. Sadalage and Martin Fowler explain how NoSQL databases work and the ways that they may be a superior alternative to a traditional RDBMS. The authors provide a fast-paced guide to the concepts you need to know in order to evaluate whether NoSQL databases are right for your needs and, if so, which technologies you should explore further. The first part of the book concentrates on core concepts, including schemaless data models, aggregates, new distribution models, the CAP theorem, and map-reduce. In the second part, the authors explore architectural and design issues associated with implementing NoSQL. They also present realistic use cases that demonstrate NoSQL databases at work and feature representative examples using Riak, MongoDB, Cassandra, and Neo4j. In addition, by drawing on Pramod Sadalage's pioneering work, "NoSQL Distilled" shows how to implement evolutionary design with schema migration: an essential technique for applying NoSQL databases. The book concludes by describing how NoSQL is ushering in a new age of Polyglot Persistence, where multiple data-storage worlds coexist, and architects can choose the technology best optimized for each type of data access.
Competing on Analytics: The New Science of Winning
Thomas H. Davenport - 2007
But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Working Effectively with Legacy Code
Michael C. Feathers - 2004
This book draws on material Michael created for his renowned Object Mentor seminars, techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include: Understanding the mechanics of software change, adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform, with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structureThis book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.
Algorithms Illuminated (Part 1): The Basics
Tim Roughgarden - 2017
Their applications range from network routing and computational genomics to public-key cryptography and database system implementation. Studying algorithms can make you a better programmer, a clearer thinker, and a master of technical interviews. Algorithms Illuminated is an accessible introduction to the subject---a transcript of what an expert algorithms tutor would say over a series of one-on-one lessons. The exposition is rigorous but emphasizes the big picture and conceptual understanding over low-level implementation and mathematical details. Part 1 of the book series covers asymptotic analysis and big-O notation, divide-and-conquer algorithms and the master method, randomized algorithms, and several famous algorithms for sorting and selection.
Blockchain Basics: A Non-Technical Introduction in 25 Steps
Daniel Drescher - 2017
No mathematical formulas, program code, or computer science jargon are used.No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors.This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused books. It does so by explaining both the technical concepts that make up the blockchain and their role in business-relevant applications.What You Will Learn: • What the blockchain is• Why it is needed and what problem it solves• Why there is so much excitement about the blockchain and its potential• Major components and their purpose• How various components of the blockchain work and interact• Limitations, why they exist, and what has been done to overcome them• Major application scenariosWho This Book Is For: Everyone who wants to get a general idea of what blockchain technology is, how it works, and how it will potentially change the financial system as we know it.
HTML and CSS: Design and Build Websites
Jon Duckett - 2011
Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!
Effective JavaScript: 68 Specific Ways to Harness the Power of JavaScript
David Herman - 2012
His walk through the syntax and semantics of JavaScript is both charming and hugely insightful; reminders of gotchas complement realistic use cases, paced at a comfortable curve. You'll find when you finish the book that you've gained a strong and comprehensive sense of mastery." --Paul Irish, developer advocate, Google Chrome "This is not a book for those looking for shortcuts; rather it is hard-won experience distilled into a guided tour. It's one of the few books on JS that I'll recommend without hesitation." --Alex Russell, TC39 member, software engineer, Google In order to truly master JavaScript, you need to learn how to work effectively with the language's flexible, expressive features and how to avoid its pitfalls. No matter how long you've been writing JavaScript code,
Effective JavaScript
will help deepen your understanding of this powerful language, so you can build more predictable, reliable, and maintainable programs. Author David Herman, with his years of experience on Ecma's JavaScript standardization committee, illuminates the language's inner workings as never before--helping you take full advantage of JavaScript's expressiveness. Reflecting the latest versions of the JavaScript standard, the book offers well-proven techniques and best practices you'll rely on for years to come.
Effective JavaScript
is organized around 68 proven approaches for writing better JavaScript, backed by concrete examples. You'll learn how to choose the right programming style for each project, manage unanticipated problems, and work more successfully with every facet of JavaScript programming from data structures to concurrency. Key features include Better ways to use prototype-based object-oriented programming Subtleties and solutions for working with arrays and dictionary objects Precise and practical explanations of JavaScript's functions and variable scoping semantics Useful JavaScript programming patterns and idioms, such as options objects and method chaining In-depth guidance on using JavaScript's unique "run-to-completion" approach to concurrency